Integrated Marketing Manager (Life, Health & Travel)

About the Role

We are looking for an ambitious and driven Integrated Marketing Manager ready to apply their expertise in marketing strategy and execution for a marketing team within a fast-paced publicly traded company. You will have a proven track record in developing and executing multi-channel B2B marketing campaigns by coordinating with key stakeholders across product, sales, and sales enablement to meet revenue goals. You will exhibit a deep understanding of markets and customers to lead go-to-market strategy for successful product launches.

Responsibilities

• Market & Competitive Intelligence: Leverage market trends, customer behaviours, competitor information to provide actionable insights that inform integrated positioning, messaging, and campaign strategies.
• Customer Journey: In collaboration with cross-functional stakeholders, utilise proprietary and third-party research to refine target personas, buyer needs, and purchasing decision processes.
• Marketing Strategy: Lead/participate in defining the market opportunity for a business area through a comprehensive understanding of business goals, solution portfolios, roadmaps, and pricing models.
• Campaign Development: Spearhead the planning and execution of high-impact marketing campaigns based on data insights, including oversight of messaging calendars, campaign budget management, and post-campaign performance evaluations.
• Messaging & Positioning: With minimal guidance and demonstrating a solid understanding of the product/solution, draft marketing campaign briefs and messaging guides that capitalise on business opportunities to build strong marketing outcomes.
• Sales Enablement: Collaborate closely with Sales and key marketing stakeholders to deliver compelling sales aids and consistent tradeshow experiences to create and advance sales pipeline opportunities.
• Thought Leader: Understand the "big picture," taking initiative to deliver project assignments on time and budget while effectively navigating outside the formal span of responsibility.

Qualifications

• BA in marketing, communications, or related field
• 7+ years of integrated, product or channel marketing experience
• Insurance industry experience highly desirable
• Demonstrated success with developing marketing strategy and executing across cross-functionally across multiple marketing teams.
• Proven track record of leveraging customer, market and competitive insight to inform marketing and product strategy decisions.
• Successful track record of collaborating with Product Management and Sales across multiple seniority levels to deliver on key business objectives.
• Experience in taking a data-driven and results-oriented approach to decision-making, with a perspective on how to measure and evaluate activities to optimise performance.
• Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts.
• Ability to rapidly prioritise and react to changing business needs and external market dynamics.
• Ability to successfully work in a hybrid environment with in-office expectations of two days a week.

Skills

• Innovative and creative thinker: pioneer who embraces bold ideas
• Adaptable: ability to interact and gain alignment with all levels of the organisation including the Executive level
• Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
• "Let’s go" attitude: optimist, contagious enthusiast, sees the upside
• Accountability matters: drives for results as coach and team player; bias to outcomes
• Exhibits aptitude: always learning and growing; constantly attempts new experiences
• Flexible: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
• Grit: passionate, self-directed, and motivated; demonstrates endurance

About Us

For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster. At Verisk, you will have the chance to use your voice and build a rewarding career that’s as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.

Verisk is proudly recognised as a Great Place to Work for outstanding workplace culture in the US, UK, Spain, India, and Poland. We value learning, caring and results and make inclusivity and diversity a top priority. We’ve been recognised by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer and Best Employer for Women, testaments to the value we place on workplace culture. We’re 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

Verisk Analytics is an equal opportunity employer.