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- Tasks: Lead strategic projects and optimise commercial incentives for TikTok's advertising growth.
- Company: Join TikTok, a leading social network driving innovation in digital advertising.
- Benefits: Enjoy a dynamic work environment with opportunities for remote work and professional growth.
- Why this job: Be part of a fast-paced team shaping the future of advertising with impactful insights.
- Qualifications: Experience in fast-paced environments and strong data analysis skills are essential.
- Other info: Collaboration with global teams and exposure to cutting-edge adtech trends.
The predicted salary is between 43200 - 72000 £ per year.
The high-performing Global Business Solutions Monetization Strategy & Operations (MSO) organization is essential to enabling TikTok's advertising business growth. We partner with business leaders in strategy setting, revenue planning, sales & client incentive policy-making, driving operational effectiveness in tooling and sales processes, and ensuring productive and fruitful partnerships cross-functionally.
The Commercial Incentives Strategy & Operations Manager will be joining the MSO Commercial Incentives pod, the team in charge of developing the strategy, policy and implementation of our regional incentives including:
- Yearly trading deals with top advertisers
- Short-term incentive programs
- Industry & competition insights
This role focuses on leading key strategic and efficiency projects across Europe and globally, providing leading industry insights, as well as working cross-functionally to enable our Trading team as experts on our entire trading and incentives cycle and processes. You will collaborate extensively with cross-functional teams to define and implement strategic guidelines and policies, change management initiatives, end-to-end system development and ad-hoc projects. We’re looking for a critical thinker who can spot bottlenecks, identify ways to remove them effectively through data and qualitative research, execute the planned changes with a clear timeline to delivery.
Responsibilities:
- Drive pan-European and global programs end-to-end, across key topics including Commercial incentives strategy and policy setting, program efficiency and process optimisation, operational excellence.
- Lead external and internal market research on industry and competitor benchmarking, advertising agencies landscaping, ads products / emerging tech, with emphasis on new insights generation and evolving trends.
- Analyse internal data to assess key trends, opportunities and risks and play an active role in the systemization and automation of all our commercial incentive programs.
- Liaise with MSO HQ team (based in Beijing) to ensure alignment to global policies and coordination of global regional priorities and road maps.
- Cross-functional collaboration and business partnering (e.g., Trading, Product, Finance, Creatives, Legal).
Minimum Qualifications:
- Proven experience in a fast-paced company - high growth start-up, management consulting, investment banking, tech platforms, etc.
- Experience using data to create compelling stories that communicate key messages across the organization and to influence various levels of management decision making.
- Ability to manage end-to-end programs with full lifecycle ownership and change management skills.
- Familiarity with major sales CRM platforms (e.g., Salesforce) and Ads Platforms (e.g., Google Ads Manager, Facebook) is a plus.
- Fast learner, ability to independently multi-task, prioritize, and manage time effectively.
Preferred Qualifications:
- Experience with data visualization software, BI tools, or SQL is a plus.
- Knowledge, understanding, or experience working in adtech environment would be a great benefit in this role.
Monetization Strategy & Operations Manager - Commercial Incentives employer: TN United Kingdom
Contact Detail:
TN United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Monetization Strategy & Operations Manager - Commercial Incentives
✨Tip Number 1
Familiarise yourself with TikTok's advertising ecosystem and its competitors. Understanding the nuances of their commercial incentives and how they compare to other platforms will give you a significant edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the adtech industry, especially those who have experience with monetization strategies. Engaging in conversations with them can provide insights into current trends and challenges that TikTok may be facing.
✨Tip Number 3
Brush up on your data analysis skills, particularly in using BI tools or SQL. Being able to demonstrate your ability to analyse data and derive actionable insights will be crucial in showcasing your fit for this role.
✨Tip Number 4
Prepare to discuss specific examples of how you've driven efficiency and change management in previous roles. Highlighting your experience in managing end-to-end programs will resonate well with the expectations for this position.
We think you need these skills to ace Monetization Strategy & Operations Manager - Commercial Incentives
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in monetization strategy, operations management, and data analysis. Use keywords from the job description to demonstrate that you meet the qualifications.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of TikTok's business model and how your skills can contribute to their monetization strategy. Be specific about your past experiences and how they relate to the role.
Showcase Data-Driven Achievements: In your application, include examples of how you've used data to drive decisions or improve processes in previous roles. This will resonate well with the emphasis on data analysis in the job description.
Highlight Cross-Functional Collaboration: Emphasise any experience you have working with cross-functional teams. Mention specific projects where you collaborated with different departments, as this is a key aspect of the role at TikTok.
How to prepare for a job interview at TN United Kingdom
✨Understand the Role Inside Out
Make sure you thoroughly understand the responsibilities and requirements of the Monetization Strategy & Operations Manager position. Familiarise yourself with TikTok's advertising business model and how commercial incentives play a role in driving growth.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analysis and how you've used it to influence decision-making. Be ready to provide examples of how you've identified trends or opportunities in previous roles, especially in fast-paced environments.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with various teams, such as Trading, Product, and Finance. Be prepared to share specific examples of successful collaborations and how they contributed to achieving strategic goals.
✨Prepare for Change Management Questions
Since this role involves managing end-to-end programs and implementing changes, be ready to discuss your change management experience. Think of instances where you've successfully led initiatives that required buy-in from multiple stakeholders.
