Senior Brand Product Marketing Manager

This Senior Brand Product Marketing Manager is responsible for developing strategic product marketing plans for our Corporate Brand/s working closely with key senior stakeholders, regional teams, product, Brand Marketing & PR/Communications, Customer Success, Account Management, Operations, and Sales teams. This role will craft the product/solution market facing messaging and positioning, to help drive new customer sales, product adoption and ultimately retention of our customers. The role helps to guide insight led product strategy & communicates effectively the market positioning, product messaging & competitive differentiation of our solutions to our target audiences.

A key focus of the role is to manage the process of bringing solutions to market, which includes crafting the product positioning and messaging, GTM planning with associated activities, and ensuring all relevant prospects & existing clients fully understand the offerings. This role also aims to drive the demand and usage of solutions, and to ensure that the voice of the customer is being utilised within the full product lifecycle.

Accountabilities

• Customer Product Lifecycle 20%
• Go to Market Planning 20%
• Product Team Relationship 20%
• Internal Competitive Enablement for customer facing teams 20%
• Team Development 20%

Qualifications

• 7+ years experience in mid - senior product marketing / or FCTG product/technology - It is preferred for the candidate to have worked for innovative technology organisation, SaaS background.
• A strong understanding of the FCTG business model, including product and/or technology areas is highly valued.
• Experience in product lifecycle/customer lifecycle management and new product development methodologies.
• Experience working with and preparing pitches for industry analysts.
• Experience in analytics and insight.

About Flight Centre Travel Group

Flight Centre Travel Group is one of the worlds largest travel companies with over 12,000 employees globally - who we call 'Flighties'. With over thirty brands under our family tree and headquarters in more than twenty countries, our roles are diverse and our opportunities are endless. When we say we're a great place to work, we have the proof to back it up. Over the past 12 years we've been voted a 'Great Place to Work' including one of the Best Workplaces for Wellbeing and Best Workplaces for Women. Together, we live and breathe our number one philosophy, our people, and turn up each day driven by our purpose to open up the world for those who want to see. Put simply, we're a bunch of travel lovers looking for more travel lovers to join our family.

What's in it for you

• Exclusive Travel Discounts: As part of Flight Centre Travel Group, you gain access to exclusive industry rates and discounts through our in-house travel team.
• Career Development: With Flight Centre Travel Groups global presence, spanning 30+ brands in over 20 countries, you'll have clear career pathways and the resources you need to achieve your professional goals, including training and support.
• Vibrant Culture & industry-renowned social events: Experience our fun, industry-renowned culture with exciting social events such as monthly awards nights, global conferences, end-of-financial-year balls, and more.
• Active Hour: Prioritise your well-being with an hour dedicated each week to focus on your fitness or personal wellness.
• Comprehensive Health Cash Plan: Get reimbursed for a variety of medical services, including dental, optical, and chiropractic care, with our bronze-level health cash plan.
• Health & Wellbeing Challenges: Stay engaged with monthly health and wellbeing challenges designed to keep you motivated and healthy.
• Financial Wellbeing Support: Access expert financial services, including mortgage advice, regulated financial guidance, and money coaching to help you manage your finances.
• And Much More: Enjoy a range of additional benefits, including company-matched charitable donations, an excellent pension scheme, share options, an electric vehicle scheme, and a variety of salary sacrifice benefits.

Our number one philosophy is Our people. Flight Centre Travel Group's promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which reflects the diversity of our society. We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team.