Paid Media Director

Tribal Tech – The Digital, Data & AI Specialists

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Views:

8

Posted:

06.04.2025

Expiry Date:

21.05.2025

Job Description:

Job Title: Paid Media Director

Location: London (Hybrid)

About Us

We’re a specialist agency at the intersection of sport, culture, and performance marketing . Our mission is to help clubs, brands, athletes, and rights holders connect with fans in meaningful, measurable ways – driving both engagement and commercial results.

With a growing roster of clients across football, fitness, events and apparel, we’re now looking for a Paid Media Director to lead our biddable media function and shape the future of paid performance in the sports space.

The Role

As Paid Media Director , you’ll lead the strategic direction, execution, and innovation of all paid media activity – spanning PPC, Paid Social, Programmatic and emerging platforms. You’ll oversee a talented team of media specialists, drive performance across key campaigns, and be a key figure in both client leadership and new business.

This is a senior, hands-on role suited to someone with deep platform expertise, commercial awareness, and a passion for sport.

Key Responsibilities

• Own the full paid media strategy across all clients – from planning and platform mix to execution and reporting
• Lead, mentor and grow a high-performing team of paid media specialists
• Oversee campaign performance across Google, Meta, TikTok, YouTube, Programmatic and more
• Collaborate with data, creative and account teams to ensure cohesive and effective campaign delivery
• Play a key role in client relationships – pitching strategies, leading QBRs, and advising on budget allocation
• Drive innovation in media approach – testing new formats, platforms, and performance models
• Support in new business opportunities and agency positioning in the sports market

What We’re Looking For

• 7+ years’ experience in paid media, with significant time in a senior or leadership role
• Proven track record in delivering high-performance campaigns across both PPC and Paid Social
• Strong understanding of attribution, conversion tracking, and analytics platforms (GA4, Looker Studio, etc.)
• Experience managing teams and mentoring junior to mid-level talent
• Comfortable working with sports clients or audiences – ideally with experience in live events, fan engagement, or DTC
• Strategic thinker who’s also happy to get hands-on when needed
• Confident communicator with strong client-facing and stakeholder management skills

Bonus Points For

• Experience with ticketing, memberships, or merchandise marketing
• Knowledge of CRM, email marketing and cross-channel strategy
• Connections or experience within elite sport, fitness, or fan-based communities
• Experience working across global markets or multi-language campaigns

What We Offer

• Competitive salary + performance-related bonus
• Hybrid working (2–3 days in our London office)
• 25 days annual leave + bank holidays
• Private healthcare + wellbeing support
• A chance to work with leading names in the sports world
• Fast-growing, ambitious agency with room to shape the role and team
• Regular access to live events, matches, and activations

Love sport? Live paid media? Let’s talk.

Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit.

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