Digital Product Manager

About the Role

The LTA’s vision is ‘Tennis Opened Up’, and our mission is to transform communities through tennis, focusing on three areas – making tennis welcoming, enjoyable and inspiring to everyone.

This role will be responsible for the design and delivery of digital product experiences across the LTA, notably the development of customer-centric websites and applications for players, fans, coaches, and venues.

This involves:

1. Researching and analysing the customer landscape – what do competitors offer and what do users need.
2. Managing and leading stakeholders to deliver a shared vision for a product.
3. Working with product development teams to realise the vision balancing short-term achievements with long-term goals.

You will be a strategic thinker who will need to work closely with various stakeholders to develop the LTA’s Digital Strategy, with excellent project management, organisational and communications skills to work in an agile way to help deliver an ambitious digital programme.

Key Accountabilities

Researching & analysing the customer landscape

1. Work with the Insight team to identify and lead the generation of new insight into customer needs and customer feedback, as required.
2. Use analytical evaluation to support product development.

Manage and lead stakeholders to achieve a shared vision for a product

1. Be the LTA lead working with our Digital Partner to coordinate the development of our Digital Strategy, establishing a shared vision, and maintaining a roadmap for the products.
2. Develop User Stories and acceptance criteria for digital products.
3. Manage the day-to-day implementation of components from the Digital Technology product roadmap, with strong input into planning and update meetings against agreed KPIs.
4. Be the LTA lead working with other technology partners to oversee the implementation of new features based on user requirements and an effective internal business case.
5. Facilitate the internal stakeholder requirements from across the LTA, gathering and prioritising them whilst communicating clearly to all stakeholders.

Working with product teams to realise the product vision

1. Manage and prioritise the backlog and develop feature level release plans.
2. Responsible for the delivery of engaging, informative and innovative digital experiences for all target audience personas.
3. Quality control the development of the digital products from a user experience and LTA stakeholder perspective.
4. Lead, from an LTA perspective, the development of a suitable user test plan to garner feedback and insights on the digital products during the development process and prior to, and post, MVP release.

Other

1. Understand the digital product landscape and proactively drive activities to provide insights to the business area and to optimise the strategic delivery of additional features/capabilities.
2. Proactively keep up to date with how world class comparable businesses are using emerging and mature digital technologies to achieve LTA’s vision of Opening Up Tennis.
3. Collaborate effectively with the Technology team, Customer Strategy team, Commercial and other teams.

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