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For Companies At a Glance
- Tasks: Lead strategic marketing plans for the UK Armed Forces recruitment campaign.
- Company: Join TMP, a top talent advisory agency, shaping the future of recruitment marketing.
- Benefits: Enjoy 27 days holiday, hybrid work options, and great health benefits.
- Why this job: Make a real impact on national defence while working in a creative, dynamic environment.
- Qualifications: Proven experience in campaign strategy, creativity, and data-driven decision making required.
- Other info: Be part of a groundbreaking initiative running until 2037 with opportunities for growth.
The predicted salary is between 36000 - 60000 £ per year.
This is a career-defining strategic opportunity, working on a history-changing contract. For the first time ever, all 3 UK Armed Forces have joined together in their recruitment. Join TMP and help deliver groundbreaking, award-winning, multi-channel brand and recruitment marketing solutions for the Royal Navy, British Army and Royal Airforce.
As part of a Serco-led consortium, TMP has been awarded the contract to deliver all marketing for UK Armed Forces recruitment. This joint initiative is known as the Armed Forces Recruitment Service (AFRS). Running until 2037, this contract offers an unrivalled opportunity to make a long-term, positive impact on the UK Armed Forces and help transform the defence of the nation.
The Role
Get ready to put your strategic hat on, as you will be diving deep into the world of your client, becoming the go-to strategic lead for your Service area. From insight to activation, you will help craft bold, channel-agnostic strategies that hit the mark. Working closely with Account Directors and the Strategy Director, you will support the creation of a rolling two-year marketing strategy and build strong relationships across the TMP team and wider TeamSerco consortium. This is a role for a strategic mind with creative flair, sharp data instincts and a drive to deliver work that is as effective as it is award-worthy.
Your responsibilities will include:
- Define, develop and deliver campaign plans across multiple channels and touchpoints
- Support the Strategy Director AFRS in shaping a rolling two-year marketing strategy
- Translate client requirements into actionable plans aligned to overall marketing objectives
- Build a deep understanding of audience behaviour, motivations, and engagement points
- Turn cultural trends into strategic insights that shape campaign direction
- Present strategies to clients with confidence and clarity, building trust in our approach
- Collaborate with TMP and TeamSerco data teams to uncover insights and meet contract KPIs
- Engage with stakeholders at the Service level to align campaign needs and marketing collateral
- Ensure campaigns are ready for launch and contribute to a strong, stable client foundation
- Partner with Account Directors, data teams and clients to evaluate performance and identify growth opportunities
- Act as the day-to-day lead for campaign plan delivery and execution
Who we are looking for
A confident strategic thinker, you bring both creativity and precision to every brief. You know how to build strategies that not only look good on paper but deliver measurable impact in the real world. You bring experience in developing standout strategies that not only deliver results but also inspire confidence across a range of stakeholders. You are confident presenting strategic solutions, comfortable navigating complex organisations, and quick to respond when things need to shift. You understand the power of insight, the importance of channel, and how to turn cultural trends into actions that drive real impact.
You will bring:
- Proven experience building campaign strategies that deliver against defined KPIs
- A track record of deploying fast, tactical plans to address underperformance
- Ability to craft strategies that inspire creative excellence and drive audience action
- Hands-on experience across digital and social channels
- Confidence operating at pace across a wide range of stakeholders
- A talent for building internal networks and establishing trust across teams
- Strong understanding of media, marketing strategy and multi-channel planning
- Familiarity with B2C and B2B marketing across ATL and BTL landscapes
- A creative, data-led approach to solving problems
- Sharp awareness of cultural trends and how they influence campaign planning
- Ability to thrive within complex matrix structures and entrepreneurial environments
- Gravitas and credibility to lead strategic conversations and sell bold, effective solutions
- Excellent planning and organisational skills, with a structured, delivery-focused mindset
Nice to have:
- Experience in wider talent attraction and employer brand solutions
- Knowledge of how to apply technology to enhance strategic thinking
What is in it for me?
As a TMP Worldwide (part of PeopleScout) employee, you are set to gain so much from being part of our team, including:
- Time off to rest, recover or conquer items on the bucket list with 27 days' holiday (+ 8 bank holidays) and a holiday purchase benefit where you can buy up to an additional 5 days
- Great company paid benefits including our health cash plan, life assurance, company pension and access to an Employee Assistance Programme
- A hybrid working pattern plus other great flexible benefits such as a TechScheme, free mortgage advice and more
- Individual development plans with customised learning solutions, including clear career pathways designed to support individual growth and career advancement
- Excellent health benefits – get cash back on your everyday healthcare costs with our flexible dental and cash plan benefits, or grab some great discounts at your local gym
- Opportunities to give back and care for our environment with eco-friendly benefits like our cycle to work scheme
About us
TMP is the UK & EMEA market leader in Talent Advisory (TA) covering employer brand, insight, media & social, content, comms and creative solutions. We are one of the largest and most awarded agencies in our market, with ambitious plans for growth. In 2024, we developed 'outthink', a new proposition for the agency to go to market. Outthink is all about digital and social-first thinking, with innovation at the heart of our offering. It is about finding new ways to help our clients succeed.
TMP is a part of PeopleScout, one of the leading RPO providers worldwide and part of the TrueBlue Inc. Group. We are an equal opportunities employer and positively encourage applications from persons regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
Next steps / Call to action
If this sounds like you, we would love to hear from you. Click the apply button and start your application today.
Strategist AFRS employer: PeopleScout RPO
Contact Detail:
PeopleScout RPO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategist AFRS
✨Tip Number 1
Familiarise yourself with the UK Armed Forces and their recruitment strategies. Understanding their unique challenges and objectives will help you tailor your approach and demonstrate your strategic thinking during interviews.
✨Tip Number 2
Network with professionals in the marketing and recruitment sectors, especially those who have experience with B2C and B2B marketing. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on cultural trends and how they impact audience behaviour. Being able to discuss recent trends and their implications for recruitment marketing will showcase your expertise and relevance in the field.
✨Tip Number 4
Prepare to present your ideas confidently. Practising your presentation skills will help you articulate your strategic vision clearly, which is crucial for building trust with clients and stakeholders.
We think you need these skills to ace Strategist AFRS
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Strategist AFRS position. Tailor your application to highlight how your skills and experiences align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your strategic thinking abilities, creativity, and experience in developing campaign strategies. Use specific examples that demonstrate your success in previous roles, particularly those that relate to multi-channel marketing and audience engagement.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the opportunity to work with the UK Armed Forces. Highlight your understanding of cultural trends and how they can influence campaign planning. Make sure to convey your confidence in presenting strategic solutions.
Proofread and Edit: Before submitting your application, take the time to proofread and edit your documents. Check for any spelling or grammatical errors, and ensure that your writing is clear and concise. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at PeopleScout RPO
✨Understand the Role
Before the interview, make sure you thoroughly understand the responsibilities of a Strategist AFRS. Familiarise yourself with the UK Armed Forces' recruitment strategies and how TMP plans to innovate in this space.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of past campaigns you've developed. Highlight your ability to create actionable plans that align with marketing objectives and demonstrate measurable impact.
✨Demonstrate Data-Driven Insights
Be ready to talk about how you've used data to inform your strategies. Discuss any experience you have with audience behaviour analysis and how it has shaped your campaign planning.
✨Build Rapport with Stakeholders
Since this role involves collaboration with various teams, practice how you'll build trust and rapport with stakeholders. Think of ways to communicate your ideas clearly and confidently to inspire confidence in your strategic solutions.
