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- Tasks: Lead CRM strategy and manage email marketing campaigns to enhance client engagement.
- Company: Join a dynamic consultancy transforming customer engagement for major global brands.
- Benefits: Enjoy remote work, competitive salary, bonus eligibility, and generous leave days.
- Why this job: Shape customer experiences in a purpose-driven environment focused on growth and innovation.
- Qualifications: 5+ years in CRM roles with expertise in Salesforce/Pardot and data strategies required.
- Other info: Be part of an inclusive workplace committed to equality and employee well-being.
The predicted salary is between 55000 - 65000 £ per year.
We are working with a rapidly evolving business consultancy currently undergoing a digital transformation to strengthen its customer engagement and growth strategy. The organisation is at the forefront of building equitable, inclusive workplaces for major brands globally and is now investing in CRM and Martech expertise to drive deeper client connections and expand its impact.
The CRM & Salesforce Lead (B2B) will spearhead the company’s CRM and marketing technology strategy, building intelligent client journeys and leveraging data insights to drive engagement, acquisition, and client lifetime value. This is an exciting opportunity to shape the customer experience end-to-end in a growth-driven, purpose-led environment.
The CRM & Salesforce Lead will:
- Lead the strategy for client segmentation, buyer journeys, and CRM-driven nurture plans.
- Manage email marketing campaigns through Salesforce/Pardot, optimising content and automation.
- Partner with Sales and Content teams to deliver personalised, high-impact communications.
- Analyse campaign performance, applying insights to optimise future CRM strategies.
- Act as the in-house expert on Martech tools, recommending new technologies to enhance client experience.
The role requires:
- At least 5 years' experience in CRM and Martech roles, ideally within SME or Start-Up environments.
- Deep technical expertise with Salesforce Experience Manager and/or Pardot.
- A proven track record developing first-party data strategies, lifecycle marketing, and targeted communication plans.
- Strong analytical skills with a test-and-learn mindset, focused on KPIs such as engagement, cohort analysis, and CLTV growth.
- Ability to thrive in a fast-paced, entrepreneurial setting, comfortable with evolving priorities and innovation.
Benefits include:
- Salary between £55,000 - £65,000
- Discretionary annual bonus eligibility
- 25 days annual leave (FTE) plus 6 wellbeing days
- Pension scheme
- Remote working
- Access to an Employee Assistance Programme
- Opportunity to work within a fast-growing, PE-backed organisation during an exciting transformation journey
We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Apply now to take your career to the next level with a pioneering company.
Contact Detail:
3Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Lead
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and marketing technology. Understanding current tools and strategies will not only help you in interviews but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the CRM and Martech space. Engaging with industry peers can provide insights into the role and may even lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented CRM strategies in previous roles. Highlighting your hands-on experience with Salesforce and data-driven decision-making will set you apart from other candidates.
✨Tip Number 4
Showcase your analytical skills by being ready to talk about key performance indicators (KPIs) you've tracked in past campaigns. Being able to articulate how you've used data to optimise strategies will resonate well with the hiring team.
We think you need these skills to ace CRM Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM and Martech roles. Emphasise your technical expertise with Salesforce and any successful campaigns you've managed, showcasing your ability to drive engagement and client lifetime value.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for customer engagement and digital transformation. Mention specific examples of how you've led CRM strategies or improved client journeys in previous roles, aligning your experience with the company's goals.
Showcase Analytical Skills: In your application, provide examples of how you've used data insights to optimise marketing strategies. Highlight your analytical skills and your test-and-learn mindset, focusing on KPIs like engagement and cohort analysis.
Highlight Adaptability: Demonstrate your ability to thrive in fast-paced environments by sharing experiences where you've successfully adapted to changing priorities. This will show that you're well-suited for the entrepreneurial setting of the company.
How to prepare for a job interview at 3Search
✨Showcase Your CRM Expertise
Make sure to highlight your experience with CRM systems, particularly Salesforce and Pardot. Be prepared to discuss specific projects where you've successfully implemented CRM strategies and how they contributed to client engagement and acquisition.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come ready to discuss how you've used data insights to optimise marketing campaigns. Share examples of KPIs you've tracked and how your analysis led to improved outcomes.
✨Emphasise Collaboration
This position involves partnering with Sales and Content teams, so be sure to illustrate your ability to work collaboratively. Prepare examples of how you've successfully collaborated with other departments to deliver impactful communications.
✨Adaptability is Key
Given the fast-paced nature of the role, it's important to convey your adaptability. Share experiences where you've thrived in changing environments and how you managed evolving priorities while still achieving your goals.
