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For Companies At a Glance
- Tasks: Lead analytics strategy and present insights to global retail clients.
- Company: Join one of the largest independent performance marketing agencies worldwide.
- Benefits: Work with top-tier clients and enjoy a dynamic, collaborative environment.
- Why this job: Make an impact in digital marketing while working with Fortune 100 brands.
- Qualifications: Experience in digital marketing analytics and knowledge of various media channels required.
- Other info: Ideal for those passionate about data-driven strategies and client engagement.
The predicted salary is between 43200 - 72000 £ per year.
Opportunity to create and lead analytics strategy for strategic Global retail brands with one of the world’s largest and fastest growing independent media agencies.
The Company
- One of the largest Independent performance marketing agencies in the world
- Experts across Retail Media, Market Insights, Paid Media and Streaming/CTV
- Proprietary Marketing Intelligence Technology
- 1000+ Employees with Global Offices
- Impressive roster of Fortune 100 Customers
The Role
- Lead analyst, presenting insights directly to clients
- Lead and drive cross-channel data insights to drive client measurement and recommended media strategy
- Lead client calls to manage Analytics engagement for top-tier clients
- Support/participate in pitches to promote analytics services
Desired Skills & Experience
- Digital marketing analytics experience within media agency or AdTech
- Broad knowledge across multiple digital media channels and key metrics (SEM, SEO, Social, Programmatic, OTT etc.) as well as eCommerce, DTC Retail, CPG verticals
- Understanding of incrementality testing and MMM models
- Experience working with media platforms such as Google, Meta, analytics systems
- SQL experience is ideal
If you feel you have the relevant experience please reply to this advert or email your CV to.
Contact Detail:
Grey Matter Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Digital Insights Analyst at Independent Digital Performance Agency
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing analytics, especially within retail media and eCommerce. This knowledge will not only help you during interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the digital marketing and analytics space. Attend industry events or webinars to connect with potential colleagues and learn more about the company culture at the agency.
✨Tip Number 3
Prepare to discuss specific case studies where you've successfully driven insights from data. Be ready to explain your thought process and how your recommendations impacted client strategies.
✨Tip Number 4
Showcase your technical skills, particularly in SQL and analytics platforms like Google and Meta. Being able to speak confidently about your experience with these tools can set you apart from other candidates.
We think you need these skills to ace Lead Digital Insights Analyst at Independent Digital Performance Agency
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your digital marketing analytics experience, especially within media agencies or AdTech. Emphasise your knowledge of various digital media channels and metrics relevant to the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of incrementality testing and MMM models. Mention specific experiences where you've successfully led analytics strategies or presented insights to clients.
Showcase Relevant Skills: In your application, clearly outline your experience with media platforms like Google and Meta, as well as your proficiency in SQL. This will demonstrate your technical capabilities and fit for the role.
Highlight Client Engagement Experience: Discuss any previous roles where you managed client relationships or participated in pitches. This is crucial for the Lead Digital Insights Analyst position, so make sure to provide concrete examples.
How to prepare for a job interview at Grey Matter Recruitment
✨Showcase Your Analytical Skills
As a Lead Digital Insights Analyst, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific projects where you've successfully used data to drive insights and strategies. Highlight your experience with various digital media channels and how you've applied analytics to improve performance.
✨Understand the Company’s Clients
Research the agency's impressive roster of Fortune 100 customers. Understanding their business models and challenges will allow you to tailor your responses during the interview. This knowledge will also help you propose relevant analytics strategies that align with their needs.
✨Prepare for Client Engagement Scenarios
Since the role involves leading client calls and managing analytics engagement, practice how you would present insights to clients. Think about how to communicate complex data in a clear and compelling way, and be ready to answer questions or address concerns they might have.
✨Familiarise Yourself with Key Metrics
Brush up on key metrics across digital media channels such as SEM, SEO, and Programmatic. Be ready to discuss how these metrics impact overall performance and how you can leverage them to inform media strategy. Showing your expertise in incrementality testing and MMM models will also set you apart.
