At a Glance
- Tasks: Lead analytics strategy and present insights to top-tier clients.
- Company: Join one of the largest independent performance marketing agencies globally.
- Benefits: Work with Fortune 100 clients and enjoy a dynamic, innovative environment.
- Why this job: Shape digital strategies for global brands and enhance your analytical skills.
- Qualifications: Experience in digital marketing analytics and knowledge of various media channels required.
- Other info: Opportunity to work with cutting-edge marketing intelligence technology.
The predicted salary is between 36000 - 60000 £ per year.
Opportunity to create and lead analytics strategy for strategic Global retail brands with one of the world’s largest and fastest growing independent media agencies.
The Company
- One of the largest Independent performance marketing agencies in the world
- Experts across Retail Media, Market Insights, Paid Media and Streaming/CTV
- Proprietary Marketing Intelligence Technology
- 1000+ Employees with Global Offices
- Impressive roster of Fortune 100 Customers
The Role
- Lead analyst, presenting insights directly to clients
- Lead and drive cross-channel data insights to drive client measurement and recommended media strategy
- Lead client calls to manage Analytics engagement for top-tier clients
- Support/participate in pitches to promote analytics services
Desired Skills & Experience
- Digital marketing analytics experience within media agency or AdTech
- Broad knowledge across multiple digital media channels and key metrics (SEM, SEO, Social, Programmatic, OTT etc.) as well as eCommerce, DTC Retail, CPG verticals
- Understanding of incrementality testing and MMM models
- Experience working with media platforms such as Google, Meta, analytics systems
- SQL experience is ideal
If you feel you have the relevant experience please reply to this advert or email your CV to.
Lead Digital Insights Analyst at Independent Digital Performance Agency employer: Grey Matter Recruitment
Contact Detail:
Grey Matter Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Digital Insights Analyst at Independent Digital Performance Agency
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing analytics. Understanding the nuances of SEM, SEO, and social media metrics will give you an edge when discussing strategies with potential clients.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who work in media agencies or AdTech. Engaging in conversations about analytics can provide insights into what companies like ours are looking for in a candidate.
✨Tip Number 3
Brush up on your SQL skills, as this is a key requirement for the role. Consider taking an online course or working on personal projects that involve data analysis to demonstrate your proficiency.
✨Tip Number 4
Prepare to showcase your experience in leading client engagements. Think of specific examples where you've successfully presented insights or strategies, as this will be crucial during interviews.
We think you need these skills to ace Lead Digital Insights Analyst at Independent Digital Performance Agency
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your digital marketing analytics experience, especially within media agencies or AdTech. Emphasise your knowledge of various digital media channels and key metrics relevant to the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of incrementality testing and MMM models. Mention specific experiences where you've successfully driven insights for clients, particularly in retail or eCommerce.
Showcase Relevant Skills: In your application, clearly outline your experience with media platforms like Google and Meta, as well as your proficiency in SQL. This will demonstrate your technical capabilities and fit for the role.
Prepare for Client Engagement: Since the role involves presenting insights directly to clients, consider including examples of past client interactions or presentations in your application. This will show your ability to manage analytics engagement effectively.
How to prepare for a job interview at Grey Matter Recruitment
✨Showcase Your Analytical Skills
As a Lead Digital Insights Analyst, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific projects where you've successfully used data to drive insights and strategies. Highlight your experience with various digital media channels and how you've applied analytics to improve performance.
✨Understand the Company’s Clients
Research the agency's impressive roster of Fortune 100 customers. Understanding their business models and challenges will allow you to tailor your responses during the interview. This knowledge will also help you propose relevant analytics strategies that align with their needs.
✨Prepare for Client Engagement Scenarios
Since the role involves leading client calls and managing analytics engagement, practice how you would present insights to clients. Think about how to communicate complex data in a clear and compelling way, and be ready to answer questions on the spot.
✨Familiarise Yourself with Key Metrics
Brush up on key metrics across digital media channels such as SEM, SEO, and Programmatic. Be ready to discuss how these metrics impact overall marketing strategies. Showing a strong grasp of incrementality testing and MMM models will also set you apart from other candidates.