Producer (Creator Strategy Lead)

As we continue to redefine the marketing landscape for our advertisers, we are seeking a talented and skilled candidate to be the Producer and Creator Strategy Lead in the APAC and EMEA region. Creative Shop is Meta’s leading creative strategy organisation. Our role is to discover and democratize the power of human creativity on our AI-driven platforms to help businesses of all sizes improve performance. The Producer in the Creative Services team plays a crucial role in bringing creative projects and programs to life. This role will work closely with internal teams; creative strategists, Sales, Programs and Partnerships teams, as well as external companies; creator agencies, developers, production companies, adtech partners, Clients and Agencies to develop highly innovative brand advertising on Meta's platforms. As a member of our team, you will have the opportunity to work on high-profile programs and activations, leveraging your experience to deliver best-in-class projects that drive measurable value for our Clients and meet our own internal Key Performance Indicators. If you're excited about working at the intersection of creativity, production and technology, and want to be part of a team that's shaping the future of marketing, we encourage you to apply for this exciting opportunity.

Responsibilities:

• Production Management: Produce and package scalable productions, programs and activations across EMEA and APAC, from conception to completion.
• Project Sourcing and Contracting: Scope out project terms and contracts with external production companies, creator agencies, adtech partners, and agencies, taking final responsibility for production deliverables and actuals.
• Time and Project Management: Demonstrated experience in time/project management skills with capacity to juggle several projects simultaneously.
• Internal Cross-Functional Partnerships: Coordinate with multiple internal cross-functional partnerships (Business Affairs, Finance, Legal, Sales, Compliance teams, Partnerships, etc.) to integrate creative offerings into broader business strategies.
• Problem-Solving and Collaboration: Identify and resolve production problems with ingenuity and a contagious “can-do” attitude, while partnering and managing relationships with external vendors.
• Strategic Planning and Teamwork: Strategize and collaborate with multiple creative teams and producers across all regions to achieve Meta's goals.
• Deadline Management: Work to deadlines under pressure and manage staff to do the same.
• Production Planning and Organization: Design production plans and project schedules, keeping organized status sheets, job folders, and clear documentation of final production assets.
• External Vendor Relationship Management: Manage external vendor relationships (production companies, agencies, Creator Agencies, AI vendors, motion companies, music houses, agency partners, etc.).
• Data-focussed mindset: Leverage data to drive decisions, meet objectives, and optimize creative strategies to deliver quantifiable business outcomes.
• Trends: Stay up to date on industry trends, creative technologies, and best practices in digital advertising, creative automation and AI.

Minimum Qualifications:

• 5+ years of experience in creative services, production, or a related field.
• Production company, Creator agency and/or Advertising Agency Producer experience is a must.
• Creator marketing experience.
• Proven track record of driving strategic planning and alignment, executing high-priority business workstreams, delivering measurable business impact through creative services.
• Expertise in social media/digital advertising and marketing, including creator marketing, social media trends, marketing technologies, and modern production pipelines and best practices.
• A keen understanding of social media performance metrics and measurement strategies.
• Knowledge of Meta's products and platforms.
• Evidenced success with communication, collaboration, and project management skills.
• Capacity to work effectively in a fast-paced, dynamic environment.
• Demonstrated experience in problem-solving and analytical skills, and the mindset to continually optimise and improve processes.
• Capacity to work in our London office at least 3 days a week (hybrid).
• Fluency in English.
• EMEA and APAC market knowledge.

Preferred Qualifications:

• Expertise with AI.
• Experience with creative technology solutions, wearables, and other emerging technologies.