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For Companies At a Glance
- Tasks: Manage cold outbound campaigns and enhance brand visibility through strategic messaging.
- Company: Join a leading tech recruitment firm connecting top talent with top-tier organisations.
- Benefits: Enjoy a hybrid work model, flexible hours, enhanced parental leave, and a 4.5-day work week.
- Why this job: Be part of a dynamic team driving innovative marketing strategies in a fast-paced environment.
- Qualifications: Looking for self-starters with strong communication skills and a knack for analytics and technology.
- Other info: Opportunity to work with cutting-edge tools and collaborate across teams for impactful results.
The predicted salary is between 29000 - 41000 £ per year.
Location: Swindon - Hybrid
Salary: £35,000 - £45,000 per annum + Benefits & Bonus (including enhanced maternity and paternity pay, a 4.5-day working week, flexible working, Health Shield & holiday targets)
Company Overview
My client is a leading technology recruitment business specialising in matching exceptional tech talent with top-tier organisations. They are seeking a proactive and skilled marketing specialist (B2B) to join their team. In this role, you will manage cold outbound campaigns, data handling, and lead management to drive their marketing efforts and enhance brand visibility.
Role Overview
- Build, manage, and maintain cold outbound campaigns, primarily through email but also exploring other outbound methods.
- Develop messaging for cold email campaigns, focusing on engagement and lead conversion.
- Utilise tools such as Smartlead.ai / Instantly.io, Apollo.io, and Clay for campaign execution and optimisation.
- Create and implement cold email infrastructure using multiple email inboxes across different platforms, with a deep understanding of email deliverability.
- Manage domain health, including domain rotation and mailbox maintenance to ensure high deliverability rates.
- Identify, evaluate, and test new campaign angles and niches to increase positive replies and lead quantity.
- Build a list-building process combining multiple data sources to create high-intent prospect lists.
- Scrape and manage leads from platforms like Apollo.io and format them using Clay for outbound campaigns.
- Maintain data accuracy and lead quality.
- Coordinate with the Business Development (BD) team to ensure leads are effectively worked.
- Utilise tools to manage and automate internal operations related to marketing and GTM strategies.
- Design, build, and maintain automation workflows to streamline data management, lead handling, and campaign execution.
- Ensure automations are optimised for efficiency and reliability, reducing manual tasks and improving overall campaign performance.
- Build and manage a monthly newsletter for warm leads.
- Develop compelling content, subject lines, and CTAs to maximise engagement and conversion rates.
Required Skills:
- Self-Starter & Self-Learner
- Excellent written and verbal communication skills; able to convey ideas clearly and collaborate effectively with the wider team.
- Analytical Mindset: Strong analytical skills to interpret campaign performance data and make informed decisions.
- Tech-Savvy: Quick learner of new technologies and software with the ability to stay updated on industry trends and adopt new tools rapidly.
- Strategic Thinking: Ability to develop and refine outreach strategies, identify new angles for campaigns, and align them with broader marketing goals.
- Problem-Solving: Strong problem-solving skills to troubleshoot deliverability issues, automation challenges, and data inconsistencies.
- Organisation & Time Management: Ability to manage multiple projects, prioritise tasks effectively, and meet deadlines in a fast-paced environment.
- Adaptability: Open to feedback and able to adjust strategies based on campaign performance and evolving business needs.
- Collaborative: Comfortable working with cross-functional teams, including business development, marketing, and operations.
- Attention to Detail: High level of accuracy and attention to detail in managing data, writing outreach messages, and creating reports.
Senior Marketing Executive employer: Camino Partners Ltd
Contact Detail:
Camino Partners Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Familiarise yourself with the tools mentioned in the job description, like Smartlead.ai and Apollo.io. Having hands-on experience or even a basic understanding of these platforms can set you apart during discussions.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in past roles. Be ready to discuss specific campaigns and their outcomes during interviews.
✨Tip Number 3
Demonstrate your strategic thinking by coming up with a few innovative campaign ideas tailored to the tech recruitment industry. This will show your proactive approach and understanding of the market.
✨Tip Number 4
Network with current employees or industry professionals on platforms like LinkedIn. Engaging with them can provide insights into the company culture and may even lead to a referral.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in managing cold outbound campaigns. Use specific examples that demonstrate your skills in email marketing and lead management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention your analytical mindset and problem-solving skills, and how they align with the responsibilities outlined in the job description.
Showcase Your Technical Skills: In your application, emphasise your familiarity with tools like Smartlead.ai, Apollo.io, and Clay. Provide examples of how you've used these or similar tools to optimise marketing campaigns and improve deliverability.
Highlight Collaboration Experience: Since the role involves working with cross-functional teams, include examples of past collaborations. Discuss how you effectively communicated and coordinated with other departments to achieve marketing goals.
How to prepare for a job interview at Camino Partners Ltd
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of campaigns you've analysed and the insights you gained from them, as this role requires a strong analytical mindset.
✨Demonstrate Your Tech Savviness
Familiarise yourself with the tools mentioned in the job description, such as Smartlead.ai and Apollo.io. If possible, share your experiences using similar platforms and how quickly you can adapt to new technologies.
✨Prepare for Problem-Solving Scenarios
Expect questions that assess your problem-solving abilities, especially regarding deliverability issues or campaign performance challenges. Think of specific instances where you successfully resolved such issues and be ready to explain your thought process.
✨Highlight Your Collaborative Spirit
Since the role involves working closely with cross-functional teams, be ready to discuss your experience collaborating with others. Share examples of how you've effectively communicated and worked with different departments to achieve common goals.
