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- Tasks: Join us to enhance customer journeys through data-driven experimentation and personalisation.
- Company: British Airways connects Britain with the world, celebrating over 100 years of innovation.
- Benefits: Enjoy unlimited staff travel perks, discounted airfares, and opportunities for career growth.
- Why this job: Be part of a dynamic team redefining digital experiences in a fast-paced environment.
- Qualifications: Experience with A/B testing tools, data analysis, and collaboration across digital teams required.
- Other info: We value diversity and encourage applicants from all backgrounds to apply.
The predicted salary is between 36000 - 60000 £ per year.
A career without limits. As the nation’s flag carrier, we take great pride in connecting Britain with the world and the world with Britain. This originality has been in our blood since day one. It’s the spirit we share with the people that fly with us, our partners, and our colleagues. A job at British Airways is yours to make. We know great things can happen when you’re inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.
Join our innovative Commercial team at British Airways as a Digital Experimentation & Personalisation Specialist and help shape the future of personalised customer experiences across our digital channels. You’ll play a key role in building a culture of experimentation, using data and insight to drive better outcomes for our customers and our business.
What You’ll Do:
- Partner with Product Owners and Tribes to identify opportunities for experimentation and personalisation that will enhance customer journeys and commercial results.
- Design, execute and analyse A/B and multivariate tests, ensuring hypotheses are clear, metrics are robust, and insights are actionable.
- Collaborate across Digital, Data Science, and Analytics teams to build and deploy targeted personalisation strategies using Adobe Experience Platform and Adobe Target.
- Ensure experiments are operationally sound, statistically rigorous, and aligned with business objectives.
- Develop audience strategies using both rule-based segmentation and machine learning models to identify high-value customer groups.
- Share key learnings and success stories to scale impact across British Airways.
- Contribute to a thriving experimentation community, encouraging collaboration, curiosity and continuous improvement.
What You’ll Bring to British Airways:
- An inquisitive mindset and passion for data-driven decision-making.
- Excellent analytical skills with experience in running tests and interpreting behavioural data.
- The ability to communicate complex findings in a clear, compelling way.
- Strong collaboration skills and the drive to bring people together to create exceptional customer experiences.
- A flexible and proactive approach to problem-solving in a fast-paced digital environment.
Your Experience:
- Hands-on experience with experimentation tools such as Adobe Target, Optimizely, or Google Optimize.
- Background in deploying personalisation and CRM programmes using leading Customer Data Platforms.
- Familiarity with SQL and audience segmentation for targeting and evaluation.
- Experience collaborating with cross-functional digital, analytics, and product teams.
- Strong understanding of statistical principles behind experimentation and A/B testing.
Apply now and be part of a team that’s redefining digital experiences at British Airways. Your next career adventure is ready for take-off.
What we offer:
We believe that all the people who work with us should feel valued for the part they play. From the day you join us, you’ll get access to brilliant staff travel benefits including unlimited basic and premium standby tickets on British Airways flights. You’ll also receive up to 30 discounted ‘Hotline’ airfares per year for yourself, friends, and family. At British Airways you’ll have the chance to take on new challenges and move forward in a way that feels right for you. We encourage all those who work for us to consider opportunities right across our business to help you develop and progress.
Inclusion & Diversity:
At British Airways we all have a part to play in creating an inclusive place to work. Diverse representation among our people is really important to us and we recognise that all our colleagues are uniquely different and bring their own originality, creativity and identity to work. Inclusion and diversity is a key driver of innovation and we’re committed to creating a culture where everyone feels that they can be themselves. We’re looking for people from all backgrounds and cultures to join us and be a part of our journey to become a Better BA as we continue to connect Britain with the world and the world with Britain.
Digital Experimentation & Personalisation Specialist employer: British Airways
Contact Detail:
British Airways Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Experimentation & Personalisation Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital experimentation and personalisation. Understanding current best practices and tools like Adobe Target or Optimizely will not only boost your confidence but also show your potential employer that you're proactive and knowledgeable.
✨Tip Number 2
Network with professionals in the digital marketing and analytics space. Attend industry events, webinars, or join relevant online communities to connect with others who share your interests. This can lead to valuable insights and even referrals for job opportunities.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive decision-making in past roles. Be ready to explain your thought process behind A/B testing and how you interpreted results to improve customer experiences.
✨Tip Number 4
Showcase your collaborative skills by highlighting any cross-functional projects you've been involved in. British Airways values teamwork, so demonstrating your ability to work well with diverse teams will make you a more attractive candidate.
We think you need these skills to ace Digital Experimentation & Personalisation Specialist
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Digital Experimentation & Personalisation Specialist role. Tailor your application to highlight how your skills and experiences align with what British Airways is looking for.
Highlight Relevant Experience: Focus on your hands-on experience with experimentation tools like Adobe Target or Google Optimize. Provide specific examples of A/B tests you've conducted and the insights gained from them, as this will demonstrate your analytical skills and understanding of data-driven decision-making.
Showcase Collaboration Skills: British Airways values strong collaboration skills. In your application, mention instances where you've worked with cross-functional teams, particularly in digital, analytics, or product environments. This will show that you can effectively partner with others to enhance customer experiences.
Communicate Clearly: When writing your application, ensure that you communicate complex findings in a clear and compelling way. Use straightforward language and avoid jargon where possible. This will reflect your ability to convey important information effectively, which is crucial for the role.
How to prepare for a job interview at British Airways
✨Showcase Your Analytical Skills
As a Digital Experimentation & Personalisation Specialist, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific examples of A/B tests you've conducted, the metrics you used, and how you interpreted the results to drive decisions.
✨Familiarise Yourself with Tools
Make sure you're well-versed in experimentation tools like Adobe Target or Google Optimize. During the interview, mention any hands-on experience you have with these platforms and how you've used them to enhance customer experiences.
✨Communicate Complex Ideas Simply
You'll need to convey complex findings clearly. Practice explaining your past projects in a straightforward manner, focusing on the impact of your work and how it benefited the customer journey or business outcomes.
✨Emphasise Collaboration
Collaboration is key in this role. Share examples of how you've worked with cross-functional teams, highlighting your ability to bring people together to achieve common goals and improve customer experiences.
