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- Tasks: Lead digital marketing efforts to boost online sales for luxury travel experiences.
- Company: Join a globally recognised tour operator with 25 years of excellence in travel.
- Benefits: Enjoy competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Be part of a small team driving innovation in e-commerce for luxury travel.
- Qualifications: 5+ years in digital marketing with proven success in online conversion and ROI.
- Other info: Ideal for creative, data-driven individuals passionate about travel and digital strategy.
The predicted salary is between 35000 - 40000 £ per year.
Location: London
Salary: £35k – £40k
Our client is a globally recognised and award-winning tour operator, offering holidays to Asia and South America. They have over 25 years in the travel sector. The Digital Marketing Manager is one of the key positions in the company. You will play a key role in managing and driving online business whilst constantly making improvements to conversion metrics.
Responsibilities:
- Grow company’s online business by strong acquisition and retention to meet the demands of maintaining the number 1 position as specialist tour operator and expanding into the fully automatic dynamic package market.
- Create and own the company digital strategy.
- Search engine optimization: create a SEO strategy, working with external SEO agency to improve our Google ranking and achieve number 1 for our major destinations.
- Work closely with the Digital Product Manager to create and implement a content and social strategy to further improve SEO results.
- Paid search: manage and drive performance of PPC (search/retargeting/display/programmatic) alongside external agency.
- Paid social: run paid social campaigns on Facebook driving conversion and engagement metrics.
- Affiliates: drive and grow bookings through affiliate network both in-house and by agency.
- Email marketing: utilise our e-CRM system to segment customers, setting up and manage automated emails by our email platform, to grow customer base and online bookings.
- Reporting: provide weekly and monthly reporting of the performance of digital channels.
- P&L responsibility for all digital campaigns, measure and report on each and continue to improve ROI.
- Track monthly spending within the team, and quarterly with finance team.
Skills/Experience/Qualifications:
- 5+ years digital marketing experience.
- Proven track record of growing business online by delivering a programme of online conversion improvements and quality reach.
- Experience in running digital advertising in Google AdWords and Facebook Ads with proven strong ROI.
- Extensive knowledge of Google Analytics that can help to drive conversion, volume and sales.
- Strong analytical skills to improve metric reports and drive results.
- Extensive SEO knowledge, to improve organic ranking.
- Track record with increasing online conversion for big ticket items a plus.
- Travel industry experience a strong advantage.
- A team player with excellent communication and relationship skills.
- Strong organisational skills to deliver multiple projects to deadline and budget.
- Strong level of attention to detail.
- A hands-on ‘doer’, good follow-up and a completer.
Digital Marketing Manager – Luxury Travel Company employer: Recruitment Avenue
Contact Detail:
Recruitment Avenue Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager – Luxury Travel Company
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the travel sector. Understanding how luxury travel brands engage their audience online can give you an edge during interviews.
✨Tip Number 2
Network with professionals in the travel and digital marketing industries. Attend relevant events or webinars to connect with potential colleagues or mentors who can provide insights into the company culture and expectations.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of how you've improved conversion rates in previous roles. Be ready to discuss specific metrics and the strategies you implemented to achieve them.
✨Tip Number 4
Research the company’s current digital presence and identify areas for improvement. Being able to discuss these insights during your interview will demonstrate your proactive approach and genuine interest in the role.
We think you need these skills to ace Digital Marketing Manager – Luxury Travel Company
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in the travel sector. Emphasise your achievements in growing online businesses and improving conversion metrics.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the luxury travel industry. Mention specific examples of how you've successfully managed digital marketing campaigns, especially those involving SEO, PPC, and email marketing.
Showcase Analytical Skills: In your application, provide examples of how you've used data analytics to drive results. Highlight your experience with Google Analytics and any tools you've used to measure campaign performance.
Demonstrate Team Collaboration: Mention instances where you've worked closely with other teams, such as product managers or external agencies, to achieve marketing goals. This will show your ability to collaborate effectively in a small team environment.
How to prepare for a job interview at Recruitment Avenue
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous digital marketing campaigns in detail. Highlight specific strategies you've implemented, particularly in SEO, PPC, and social media, and how they contributed to business growth.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come equipped with examples of how you've used data to drive decisions. Discuss your experience with Google Analytics and how you've improved conversion rates based on your findings.
✨Understand the Travel Industry
Familiarise yourself with current trends in the luxury travel sector. Being able to speak knowledgeably about the industry will show your passion and commitment, making you a more attractive candidate.
✨Prepare Questions for the Interviewers
Have insightful questions ready to ask about the company's digital strategy and future plans. This shows your interest in the role and helps you assess if the company aligns with your career goals.
