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- Tasks: Lead product marketing to connect students with amazing experiences and drive our platform's success.
- Company: Join native, a vibrant platform enhancing campus culture through engaging events across the UK and Ireland.
- Benefits: Enjoy flexible work options, a dynamic team environment, and opportunities for personal growth.
- Why this job: Be part of a mission-driven company that empowers students and shapes campus life while developing your marketing skills.
- Qualifications: Bring proven product marketing experience, especially in fast-paced startups, and a passion for student engagement.
- Other info: Contribute to our US expansion and help shape the future of student marketing.
The predicted salary is between 36000 - 60000 £ per year.
About Us: native is a platform that connects students with amazing experiences, built out of a passion to help students have the best time at university and empower campus culture. We bring high quality virtual and IRL events to campuses across the UK and Ireland, whilst supporting SUs’ with powerful engagement tools. Global brands & event organizers trust our platform to bring their events and content on to campus, and we’re proud to help support our SU partners with valuable marketing revenues and partnerships which their members feel truly engaged with.
The role: At native, Product Marketing is at the heart of everything we do—it’s the anchor that connects us to our customers and drives our products to market and beyond. It’s the strategic voice ensuring we are delivering value, crafting the right propositions, and reaching the right audiences. Reporting into our Director of GTM, we’re looking for a Product Marketing Lead to propel us to product-market fit, helping us to scale our platform business. You’ll play a critical role in aligning customer insights, shaping our value propositions and enabling commercial success.
We will look to you to:
- Customer understanding: Consolidate and deepen our knowledge of key audiences across both sides of our marketplace—Students' Unions (supply) and Advertisers (demand).
- Proposition development: Craft compelling, tailored value propositions that meet the needs of these distinct audiences - and the sub-segments within them.
- Go-To-Market strategy: Inform the GTM approach for both supply and demand sides, ensuring alignment across teams.
- Sales enablement: Develop high-impact sales collateral and messaging to support commercial teams.
- Marketing alignment: Supply brand and performance marketing teams with updated propositions, audience insights, and key messaging frameworks.
- Website & user journey: Own and optimise website messaging and user journey flows, ensuring they reflect our evolving propositions.
- US expansion: Contribute to shaping and informing our US Go-To-Market pilot.
You’ll need:
- Extensive proven product marketing experience: Solid track record in product marketing, ideally within a marketplace, platform, or B2B2C environment.
- GTM expertise in startups: Hands-on experience working in fast-paced startup Go-To-Market teams, ideally from pre-product-market fit through scaling.
- Executional excellence: Comfortable rolling up your sleeves, working cross-functionally, and moving quickly to deliver results.
- Results driven: Highly focused on outcomes—success in this role will be measured by how quickly we find product-market fit, increasing our win rates.
- Audience knowledge (bonus): Familiarity with advertisers and/or Students' Unions as well as the student marketing landscape is a strong advantage.
- Strong communication & analytical skills: Inquisitive, data-driven, and an excellent communicator—whether in presentations, copy, or strategy docs.
- Growth mindset: A curious, adaptable and collaborative approach to problem solving.
Product Marketing Lead employer: Native
Contact Detail:
Native Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Lead
✨Tip Number 1
Familiarise yourself with the student marketing landscape and the specific needs of Students' Unions and advertisers. Understanding their pain points and how our platform can address them will give you a significant edge in interviews.
✨Tip Number 2
Showcase your experience in developing Go-To-Market strategies, especially in startup environments. Be prepared to discuss specific examples where your contributions led to successful product launches or market expansions.
✨Tip Number 3
Highlight your ability to work cross-functionally. Provide examples of how you've collaborated with sales, marketing, and product teams to create impactful messaging and sales collateral that resonates with target audiences.
✨Tip Number 4
Demonstrate your analytical skills by discussing how you've used data to inform product marketing decisions. Be ready to share insights on how you've measured success and adjusted strategies based on performance metrics.
We think you need these skills to ace Product Marketing Lead
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Product Marketing Lead position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the role and the company. Discuss your product marketing experience, particularly in marketplace or B2B2C environments, and how it can benefit native. Be specific about your achievements and how they relate to the job description.
Highlight Relevant Experience: In your CV, focus on your extensive product marketing experience and any GTM expertise you've gained in startups. Use quantifiable results to demonstrate your success in previous roles, especially in finding product-market fit and increasing win rates.
Showcase Your Communication Skills: Since strong communication skills are essential for this role, ensure that your application is well-written and free of errors. Use clear and concise language to convey your ideas, and consider including examples of your communication in presentations or strategy documents.
How to prepare for a job interview at Native
✨Showcase Your Product Marketing Experience
Be prepared to discuss your previous product marketing roles in detail. Highlight specific projects where you successfully crafted value propositions or developed go-to-market strategies, especially in a marketplace or B2B2C environment.
✨Demonstrate Understanding of Target Audiences
Research and understand the needs of both Students' Unions and advertisers. Be ready to share insights on how you would tailor marketing strategies to engage these distinct audiences effectively.
✨Emphasise Your GTM Expertise
Since the role requires hands-on experience in fast-paced startup environments, prepare examples that illustrate your ability to contribute to go-to-market strategies, particularly in achieving product-market fit.
✨Communicate with Clarity and Confidence
Strong communication skills are essential for this role. Practice articulating your thoughts clearly, whether discussing your analytical approach or presenting your ideas on sales enablement and marketing alignment.
