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For Companies At a Glance
- Tasks: Lead communications and digital marketing strategies for impactful projects.
- Company: Join Size of Wales, a charity dedicated to environmental education and advocacy.
- Benefits: Enjoy training opportunities, flexible work arrangements, and a supportive team culture.
- Why this job: Make a difference through innovative campaigns while engaging with diverse communities worldwide.
- Qualifications: Experience in communications and digital fundraising; Welsh language skills are essential.
- Other info: Travel across Wales is required; training in Welsh and IT will be provided.
The predicted salary is between 36000 - 60000 £ per year.
Size of Wales is looking to recruit an experienced and organised individual to strategically plan and implement all of Size of Wales’ communications whilst developing innovative ways to reach new audiences and maximise digital fundraising and marketing opportunities. This role will cover all areas of Size of Wales’ work. This includes tropical forest projects, education and advocacy.
The Role
The Communications and Digital Marketing Manager will be responsible for the strategic planning and implementation of all of Size of Wales’ communications activities, including press and other media relations, campaigns, social media, website, newsletter, and videos. This will involve engaging with the Size of Wales team (around 13) and partners in Wales and countries overseas in South America, Africa and South-East Asia, to create inspiring and innovative content. Communication methods within the team are varied and include, for example, emails, virtual, hybrid or in-person meetings etc.
The digital fundraising element of the role will involve finding new and innovative ways to reach new audiences, increase supporters, and raise the profile of our campaigns and programmes, whilst exploring and maximising exciting digital fundraising opportunities. The role requires good Welsh language (oral and written).
The Communications and Digital Marketing Manager will, in collaboration with the education team, support the development of Size of Wales education resources and make them available to schools, teachers, young people and the general public. Working closely with the education team, the role will be to support the education programme engaging with communities and co-leading our annual awareness campaign. This may include video case studies, blogs, social media coverage of the programme, marketing and publicity and public engagement.
The Communications and Digital Marketing Manager will be responsible for the following:
Strategy
● Updating and/or developing the vibrant communications strategy and plan for Size of Wales, including joint communication plans with key stakeholders on the Welsh Government funded Mbale Tree Planting Programme
● Working closely with the Director and Deputy Director, to develop and deliver a digital fundraising strategy that supports Size of Wales’ aims and maximises income from a range of sources
Media
● Managing relations with Welsh and UK press and media, including news distribution and feature placement
Website and social media
● Maintaining and improving the Size of Wales bilingual WordPress website, such as regular content updates from forest partners
● Education resources maintained on Size of Wales website and the newly designed child-friendly area of the website
● All aspects of Size of Wales’ social media communications (including Twitter, Facebook, Instagram and LinkedIn) in both English and Welsh
Resource and content development
● Leading the design and development of promotional material such as banners, posters and leaflets
● Preparing (including gathering content from the team and preparing content) and sending out our newsletters, blog pieces, and engaging material to our mailing list and regular givers
● Leading on digital design and template creation e.g. reports, invites and case studies
● Supporting the design and production of education resources
● Developing case study videos of school activities and adapting these to different target audiences.
● Support the design of resources for Size of Wales’ Deforestation Free Nation campaign, such as policy papers, toolkits, and promotional material.
● Creating and editing audiovisual content from forest partners overseas for use on website / social media.
Events
● Working with the community outreach and engagement team to plan and attend relevant events.
Digital Marketing and fundraising
● Developing our individual and community giving approach, ensuring we expand our supporter base and shape supporter journeys
● Supporting existing and new corporate partnerships (with respective team lead) by providing engaging content
● Leading on and managing Size of Wales’ digital fundraising appeals such as Festive Trees
Safeguarding and Inclusion
● Implementing safeguarding best practices and ethical storytelling across all our communications work
● Ensuring that all communications are accessible and inclusive of all and embed antiracism and anti-oppressive practices in all that you do
Regulation
● Managing and maintaining Size of Wales' mailing lists, including ensuring that the correct procedure has been adhered to for opting in or out of receiving information from Size of Wales and ensuring compliance with data protection regulation
● Ensuring all data, including personal, team, partners and donors, is maintained and processed in compliance with the data protection rule.
Monitoring and Evaluation
● Monitoring and evaluating the effectiveness and impact of our communications and marketing work.
● Ensure our communications are data-driven
Management
The role currently does not involve staff management but may include line management of approximately 1 or 2 members of staff in the future, some budget management and work with volunteers.
You will be a welcomed team member, regularly engaging in team meetings and events, contributing to the organisational development of the charity and furthering your continued professional development in line with your role and beyond.
Selection Criteria
Minimum criteria for interview selection is 60% of the Selection Criteria. Please see the Selection Criteria Assessment Table for details.
● Substantial and demonstrable experience of working in communications, digital fundraising, campaigns and marketing roles, including some experience in planning and executing media and communications programmes and running digital appeals or a higher qualification such as a degree.
● Experience of, or willingness to learn digital fundraising.
● Good written communication skills and the ability to spot and communicate a powerful story simply and in an engaging way. Understanding of the principles of ethical content gathering and storytelling.
● Good standard of written and spoken English and Welsh
● Good digital design skills or ability to oversee design work
● Good organisational skills, including the ability to manage and prioritise own work and work on any direct reports without close supervision
● Strong IT and digital skills, including Google, social media platforms, mailing list databases and the creation of short videos
● Good interpersonal skills, including the ability to represent Size of Wales at events and establish and nurture strong external partnerships
● Good teamwork skills, able to build and nurture good relationships with colleagues
● Experience of monitoring, evaluating and reporting on communications and marketing activities including digital analytics tools
● Willingness to embody equity, diversity and inclusion principles
Training will be provided to ensure that all candidates feel supported in their role and progress in their career development. Welsh language training will be offered to support learning if necessary. IT training in WordPress and other essential software will also be offered.
Travel across Wales will be required.
Communications and Digital Marketing Manager employer: Size of Wales
Contact Detail:
Size of Wales Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Communications and Digital Marketing Manager
✨Tip Number 1
Familiarize yourself with Size of Wales' current communications strategies and campaigns. Understanding their past and ongoing projects will help you demonstrate how your experience aligns with their goals during the interview.
✨Tip Number 2
Showcase your digital marketing skills by creating a mini-campaign or content piece that reflects Size of Wales' mission. This could be a mock social media post or a short video that highlights an aspect of their work, demonstrating your creativity and initiative.
✨Tip Number 3
Network with professionals in the field of communications and digital marketing, especially those who have experience in non-profit organizations. Engaging with others can provide insights into the role and may even lead to referrals.
✨Tip Number 4
Prepare to discuss your understanding of ethical storytelling and how it applies to communications. Size of Wales values inclusive and responsible messaging, so being able to articulate your approach will set you apart.
We think you need these skills to ace Communications and Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in communications, digital fundraising, and marketing. Use specific examples that demonstrate your ability to engage audiences and manage media relations.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the mission of Size of Wales. Discuss how your skills align with the responsibilities outlined in the job description, particularly in strategic planning and digital marketing.
Showcase Your Language Skills: Since good Welsh language skills are required, be sure to mention your proficiency in both Welsh and English. If applicable, provide examples of your written work in Welsh to demonstrate your capabilities.
Highlight Digital Skills: Emphasize your digital skills, especially in managing social media platforms and creating engaging content. Mention any experience you have with WordPress or digital analytics tools, as these are crucial for the role.
How to prepare for a job interview at Size of Wales
✨Showcase Your Communication Skills
Since the role heavily focuses on communications, be prepared to demonstrate your written and verbal communication skills. Bring examples of past work that highlight your ability to craft engaging stories and manage media relations.
✨Familiarize Yourself with Digital Fundraising
Understand the basics of digital fundraising and be ready to discuss innovative strategies you could implement. Research Size of Wales' current campaigns and think about how you can enhance their digital presence.
✨Highlight Your Bilingual Abilities
Given the requirement for good Welsh language skills, practice speaking and writing in Welsh. Be ready to discuss how you can effectively communicate in both English and Welsh across various platforms.
✨Prepare for Team Collaboration Questions
The role involves working closely with a team and external partners. Prepare examples of how you've successfully collaborated in the past, particularly in a communications or marketing context, and be ready to discuss your teamwork approach.
