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- Tasks: Lead digital planning initiatives and support clients' digital transformation strategies.
- Company: Wavemaker is a global media agency focused on innovative digital marketing solutions.
- Benefits: Enjoy flexible working options, generous family policies, and a supportive team culture.
- Why this job: Join a high-performance team and make a real impact in the digital marketing landscape.
- Qualifications: Deep expertise in digital marketing and strong analytical skills are essential.
- Other info: This role is UK-based and requires the right to work in the location.
The predicted salary is between 43200 - 72000 £ per year.
About the role:
Are you looking to join a high-performance experienced team, whose ambition is to be the most distinctive and admired data driven, Digital Planning team in the UK? This is your opportunity to accelerate our clients' digital and data transformation strategy whilst developing our Digital Planning IP within Wavemaker. This role will suit candidates with deep digital or performance marketing expertise, with a strong track record of quality and innovation in implementational planning or activation. The role is stretching, giving candidates responsibility for the advancement of a client group’s whole Digital marketing output and the fitness of our operating model to deliver this.
In this role, you will:
- Support the Digital Planning Lead to audit our clients' digital maturity, through the WM-Operating System and Digital Maturity Framework, delivering a set of indicators and actions, that drive growth and ensure our clients are future-fit.
- Work with the digital planning lead and Nexus activation teams, support in the leadership of the overall digital channel investment and ensure WM commercial considerations are taken into account.
- Collaborate with the Data & Tech teams, as well as identify new opportunities to advance our clients through the suite of Digital Analytics solutions.
- Work ‘upstream’ with Strategy & Planning to ensure outputs from Provocative Planning are translated into credible Digital marketing approaches.
- Work ‘downstream’ with Platform Leads and Nexus Activation teams to ensure that the Digital channel approaches are activated with rigour and innovation.
- Support the digital lead in ensuring that all Digital channels are fully integrated into weekly/monthly client updates and meetings (this includes Ecommerce, Affiliates, and OneSearch: PPC & SEO).
- Support a ‘fluid’ way of working with Platform activation resource within each client hub.
- Being accountable to the Digital Planning Lead and Digital Planning Partner for the timely, high-quality delivery of digital marketing on the account.
- Support on new business pitches and help bring the strongest Digital solutions to our pitch RFI, RFP and presentations.
Core skills:
- Client Partnering and Consulting with Agency knowledge: Responds to key Digital stakeholder requests in an accurate, timely and professional manner and seeks to have a good understanding of client needs and challenges. Gains stakeholder trust by responding to stakeholder requests and needs.
- Digital Channel Strategic thinking and Planning: Demonstrates an interest in client challenges by asking relevant questions and helps to gather insights to help aid digital planning.
- Technical Knowledge of Products and Technical Communication skills: Has a good understanding of Xaxis, Nexus and Finecast product and service offerings and across all digital channels.
- Commercial Acumen: Has a clear understanding of how finance works and how the agency makes a profit.
- Digital Industry Knowledge: Demonstrates basic understanding themes in the Digital industry (programmatic/Paid Search/ SEO/AI/digital media/platforms/Analytics).
- Ideas Creation: Demonstrates curiosity by asking questions regarding current products/services and processes.
About Wavemaker UK:
Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process and the world’s largest database of purchase journeys, we deliver exceptional growth for clients including Audible, Nationwide, Danone, Asahi and Morrisons.
We are an equal opportunities employer and support the life choices of our employees. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their culture/belief.
Digital Planning Director employer: ZipRecruiter
Contact Detail:
ZipRecruiter Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Planning Director
✨Tip Number 1
Familiarise yourself with Wavemaker's approach to digital planning and their unique methodologies. Understanding their Provocative Planning process and how they leverage data will help you align your experience with their expectations during discussions.
✨Tip Number 2
Network with current or former employees of Wavemaker to gain insights into the company culture and the specific challenges they face in digital marketing. This can provide you with valuable context that you can reference in conversations.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, particularly in areas like programmatic advertising, SEO, and analytics. Being able to discuss recent developments and how they impact client strategies will demonstrate your expertise.
✨Tip Number 4
Prepare to showcase your previous successes in digital marketing campaigns. Be ready to discuss specific examples where you've driven growth or improved performance, as this will highlight your capability to contribute to Wavemaker's goals.
We think you need these skills to ace Digital Planning Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital planning and performance marketing. Use specific examples that demonstrate your track record of quality and innovation in implementational planning or activation.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with the responsibilities outlined in the job description, particularly your ability to support digital transformation strategies.
Showcase Relevant Skills: Emphasise your client partnering and consulting skills, as well as your technical knowledge of digital products. Mention any experience you have with tools like Xaxis, Nexus, and Finecast, and how you've used them to drive results.
Demonstrate Industry Knowledge: Include insights about current trends in the digital industry, such as programmatic advertising and SEO. This shows that you are not only knowledgeable but also passionate about the field, which can set you apart from other candidates.
How to prepare for a job interview at ZipRecruiter
✨Understand the Digital Landscape
Before your interview, make sure you have a solid grasp of the current digital marketing trends and technologies. Familiarise yourself with tools like Xaxis, Nexus, and Finecast, as well as concepts like programmatic advertising and SEO. This knowledge will help you engage in meaningful discussions and demonstrate your expertise.
✨Showcase Your Client Partnering Skills
Be prepared to discuss your experience in client management and how you've successfully built relationships with stakeholders. Highlight specific examples where you've understood client needs and challenges, and how you've responded effectively to them. This will show that you can be a trusted partner for clients.
✨Demonstrate Strategic Thinking
During the interview, illustrate your ability to think strategically about digital planning. Share examples of how you've approached digital campaign optimisation and met key performance indicators. This will showcase your critical thinking skills and your ability to contribute to the agency's goals.
✨Prepare for Technical Questions
Expect questions related to the technical aspects of digital marketing. Be ready to discuss how you would leverage data analytics solutions and technology to advance clients' digital strategies. Showing confidence in your technical knowledge will set you apart from other candidates.
