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- Tasks: Lead loyalty programs and brand partnerships to boost customer engagement and retention.
- Company: Join a multi-billion-dollar retail group based in vibrant Dubai.
- Benefits: Enjoy tax-free income, hybrid work options, and a competitive benefits package.
- Why this job: Shape innovative strategies in a dynamic environment while mentoring a talented team.
- Qualifications: 10+ years in CRM and loyalty, with strong leadership and analytical skills required.
- Other info: Relocation support provided for candidates willing to move to Dubai.
The predicted salary is between 72000 - 108000 £ per year.
Our client, a multi-billion-dollar retail group headquartered in Dubai, is seeking a highly experienced and dynamic Head of Loyalty and Brand Partnerships to lead and oversee their loyalty programs and brand partnerships. This senior leadership position will manage a dedicated team of professionals across CRM, loyalty, and analytics, playing a pivotal role in shaping and executing the company’s customer retention and acquisition strategies. The role is integral to driving customer engagement, enhancing the loyalty program, and fostering strategic brand partnerships to increase revenue growth.
Key Responsibilities:
- Strategic Leadership: Lead the development and execution of innovative loyalty strategies to optimise customer retention, acquisition, and lifetime value. Design and implement data-driven loyalty initiatives that enhance the customer experience and drive long-term loyalty. Develop and maintain strategic brand partnerships that complement and strengthen the company’s customer loyalty and CRM strategies. Collaborate with senior stakeholders to align loyalty initiatives with overall business goals and objectives.
- Functional Responsibilities: Oversee the loyalty program performance, ensuring continuous improvement based on data insights and customer feedback. Lead the analytics function to generate actionable insights, enabling the business to optimise campaigns and measure their impact on customer engagement. Provide expert guidance in the use of MarTech tools and data analytics platforms to enhance customer segmentation, targeting, and personalisation. Drive the integration of CRM and loyalty data across multiple channels to deliver cohesive, omni-channel experiences. Ensure timely reporting and tracking of key performance indicators (KPIs) related to CRM, loyalty, and brand partnerships.
- People Management: Lead, mentor, and develop a high-performing team of professionals, fostering a collaborative environment that encourages creativity and innovation. Set clear goals and objectives for team members and ensure continuous professional development through coaching and training. Cultivate a culture of excellence in execution, ensuring that team outputs consistently meet or exceed expectations.
Requirements:
- A Bachelor’s or Master’s degree, preferably in a business-related discipline.
- A minimum of 10 years of experience in CRM, customer loyalty, and brand partnerships, with at least 5 years in a leadership role.
- Strong expertise in developing and managing customer loyalty programs, with a track record of delivering measurable results.
- Proven ability to manage and grow strategic brand partnerships, driving mutual value for the business and partners.
- Exceptional analytical and reporting skills, with the ability to interpret complex data and translate it into actionable insights.
- Strong leadership, communication, and stakeholder management skills, with a proven ability to work cross-functionally to achieve business objectives.
- Previous experience in a retail or consumer-facing business is highly desirable.
Additional Information: Candidates must be based in Dubai or open to relocating. The position offers hybrid working arrangements, a competitive benefits package, and relocation support.
Head of Loyalty and Brand Partnerships (Relocate to Dubai, Tax Free)) employer: Discovered MENA
Contact Detail:
Discovered MENA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Loyalty and Brand Partnerships (Relocate to Dubai, Tax Free))
✨Tip Number 1
Network with professionals in the retail and loyalty sectors, especially those who have experience in Dubai. Attend industry events or webinars to connect with potential colleagues and gain insights into the local market.
✨Tip Number 2
Familiarise yourself with the latest trends in customer loyalty and brand partnerships. Being knowledgeable about innovative strategies and technologies will help you stand out during discussions with hiring managers.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led loyalty programmes or brand partnerships in your previous roles. Highlight measurable outcomes to demonstrate your impact and effectiveness.
✨Tip Number 4
Research the company’s current loyalty initiatives and brand partnerships. Understanding their existing strategies will allow you to propose tailored ideas that align with their goals during interviews.
We think you need these skills to ace Head of Loyalty and Brand Partnerships (Relocate to Dubai, Tax Free))
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, customer loyalty, and brand partnerships. Use specific examples that demonstrate your leadership skills and successful initiatives you've led in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for loyalty programmes and brand partnerships. Mention why you are interested in relocating to Dubai and how you can contribute to the company's goals.
Highlight Analytical Skills: Given the emphasis on data-driven decision-making in this role, ensure you showcase your analytical skills. Provide examples of how you've used data insights to drive customer engagement and improve loyalty programmes.
Prepare for Interviews: If selected for an interview, be ready to discuss your strategic vision for loyalty programmes and brand partnerships. Prepare to share specific case studies from your past experiences that illustrate your ability to lead teams and achieve measurable results.
How to prepare for a job interview at Discovered MENA
✨Showcase Your Strategic Vision
As the Head of Loyalty and Brand Partnerships, you'll need to demonstrate your ability to develop innovative loyalty strategies. Prepare examples of past initiatives you've led that resulted in increased customer retention and acquisition, highlighting your strategic thinking.
✨Highlight Data-Driven Decision Making
This role requires a strong focus on analytics. Be ready to discuss how you've used data insights to drive loyalty programmes and improve customer experiences. Bring specific metrics or case studies that showcase your analytical skills and the impact of your decisions.
✨Emphasise Leadership and Team Development
You'll be leading a team, so it's crucial to convey your leadership style. Share experiences where you've successfully mentored team members or fostered a collaborative environment. Discuss how you set goals and support professional development within your team.
✨Prepare for Stakeholder Collaboration
Collaboration with senior stakeholders is key in this position. Think of examples where you've worked cross-functionally to align loyalty initiatives with business objectives. Be prepared to discuss how you manage relationships and communicate effectively with various teams.
