Head of Demand Generation - Temp position

Head of Demand Generation – Temp position

Description

Reporting to the SVP of Marketing, the Interim Head of Demand Generation will be responsible for driving top of funnel growth and customer acquisition by developing, implementing, and managing the demand generation plan. This key role will be responsible for generating all marketing campaigns that drive pipeline and will have significant budget responsibility. The Interim Head of Demand Generation will drive multi-channel and integrated campaigns that drive top of funnel growth that converts to qualified pipeline and ultimately closed customers.

You will be part of:

• Build a scalable, predictable, and repeatable process for generating enterprise business including account-based and customer lifecycle marketing.
• Develop, optimize, and report on lead generation and development programs (including email, trade shows, seminars, executive events, web, webinars, online/social media, etc.)
• Design, test and execute account-based marketing and progressive nurturing campaigns with marketing automation.
• Lead an internal lead development organization to convert marketing qualified leads to qualified opportunities and revenue.
• Work with Marketing, Business Operations, and Sales to ensure message optimization and cross-functional alignment.
• Build processes that will track and report on key performance metrics. Use data to optimize campaign strategies on an ongoing basis.
• Manage budgets, allocating resources between channels, reporting on pipeline targets, and continually optimizing campaigns to increase ROI.
• Drive customer growth through cross-sell and upsell campaigns. Implement testing methodologies within campaigns to maximize lead capture and traffic conversion.
• Ensure corresponding alignment with sales engagement for ABM strategies. Align demand generation efforts with product release schedules.
• Work daily in Salesforce and Hubspot to manage pipeline and reporting in Cycode’s sales and tech stack.

This position is a temp role for 9-12 months.

Requirements

• Experience driving Demand Generation for Cybersecurity or Developer/Engineering solutions.
• Experience with ABM programs and platforms focused on enterprise buyers.
• Advanced knowledge of B2B marketing practices, the marketing technology stack, and rules-based lead nurturing.
• An understanding of how enterprise organizations try, buy and use software.
• Strong CRM and marketing automation skills, Salesforce preferred.
• Experience writing and presenting ROI-driven marketing campaign plans.
• Familiarity in managing relationships with distributed teams and agencies in multiple geographies.
• Excellent collaboration and communications skills with the ability to work cross-functionally.

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