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For Companies At a Glance
- Tasks: Design and execute marketing strategies to enhance customer engagement and satisfaction.
- Company: ICIS optimises global resources, providing data and insights for strategic decision-making.
- Benefits: Enjoy a hybrid work model with opportunities for personal growth and innovation.
- Why this job: Join a dynamic team focused on customer-first strategies and impactful marketing initiatives.
- Qualifications: Experience in customer growth and lifecycle marketing; degree in Marketing or related field required.
- Other info: Collaborate with diverse teams and leverage analytics tools for data-driven decisions.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
About the Business
At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data.
About our Team
Our marketing team is a strategic engine for driving business growth and transformation. We align closely with sales, customer-facing teams, strategy, and product/UX to ensure seamless collaboration and impactful outcomes. Focused on delivering measurable results, we lead initiatives that accelerate marketing innovation and enable the organisation to adapt to changing market dynamics. With a clear commitment to business excellence, our work drives strategic change, strengthens customer engagement, and positions the company for sustained success.
About the Role
As our Customer Marketing Manager, you will take a customer-first approach to design and execute marketing strategies that enhance the overall customer journey, drive engagement, and foster growth. This role focuses on improving customer satisfaction, retention, and lifetime value by creating seamless, personalized experiences across multiple channels, leveraging data-driven insights, and identifying opportunities for cross-sell and upsell. You will work closely with Sales, Customer Success, Product and Strategy teams to align marketing initiatives with business goals and customer preferences.
Responsibilities
- Multi-Channel Engagement: Develop and execute integrated marketing strategies to engage customers across various channels, including social media, in-product messaging, events, and personalized web experiences, with an eye to reducing reliance on email.
- Customer Journey Mapping: Create detailed customer journey maps to understand key touchpoints, pain points, and engagement opportunities across all communication channels. Enhance onboarding experiences across all relevant channels to ensure customers quickly realize the value of our products and stay engaged.
- Cross-Sell and Upsell Campaigns: Identify and execute targeted, multi-channel campaigns that highlight relevant product features and drive additional revenue from existing customers.
- Content Marketing: Oversee the creation of content tailored to specific channels, such as video, podcasts, webinars, and events. Utilize customer personas to deliver content that reflects customer business drivers and success.
- Collaboration with Internal Teams: Work closely with Sales, Customer Success, and Product teams to align multi-channel marketing initiatives with customer needs and organizational goals.
- Technology and Tools: Utilize CRM, Marketing Automation, and a wide range of analytics tools to monitor and report on customer engagement and impact on growth.
- Data Driven Decisions and Performance Metrics: Define and monitor KPIs such as retention rates, Net Promoter Scores (NPS), customer lifetime value (CLV), and engagement metrics across all channels.
- Market Trends and Innovation: Stay updated on industry trends, emerging technology, and best practices to ensure a dynamic and effective customer engagement strategy.
Requirements
- Proven experience in customer growth, lifecycle marketing, or customer experience roles, with a focus on multi-channel engagement and retention.
- Experience in using analytics tools to understand channel impact and specific commercial outcomes including Cross Sell, Upsell, retention, and customer lifetime value.
- Demonstrable experience in channel and creative innovation, utilizing the latest customer behavioral and analytics tools to understand cross-channel engagement and impact on growth.
- Exceptional communication and collaboration skills to influence internal teams and engage customers effectively.
- Knowledge of key metrics such as CLV, NPS, engagement rates, and campaign ROI.
- Familiarity with digital marketing, social media platforms, and in-product engagement tools.
- Bachelor's degree in Marketing, Business, Communication, or a related field. A master's degree or equivalent experience is a plus.
Customer Marketing Manager, ICIS (Hybrid) employer: ICIS
Contact Detail:
ICIS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager, ICIS (Hybrid)
✨Tip Number 1
Familiarise yourself with ICIS's mission and values. Understanding how they optimise resources and support companies in making strategic decisions will help you align your marketing strategies with their goals, showcasing your commitment to their vision during discussions.
✨Tip Number 2
Research the latest trends in customer engagement and lifecycle marketing. Being knowledgeable about innovative strategies and tools will allow you to discuss how you can implement these ideas at ICIS, demonstrating your proactive approach to enhancing customer experiences.
✨Tip Number 3
Network with current or former employees of ICIS on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which you can leverage to tailor your approach and show that you're a great fit for the team.
✨Tip Number 4
Prepare to discuss specific metrics and KPIs relevant to customer marketing, such as CLV and NPS. Being able to articulate how you've successfully used these metrics in past roles will highlight your analytical skills and readiness to drive results at ICIS.
We think you need these skills to ace Customer Marketing Manager, ICIS (Hybrid)
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Customer Marketing Manager position at ICIS. Understand the key responsibilities and requirements, and think about how your experience aligns with them.
Tailor Your CV: Customise your CV to highlight relevant experience in customer growth, lifecycle marketing, and multi-channel engagement. Use specific examples that demonstrate your success in these areas, particularly focusing on metrics like retention rates and customer lifetime value.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer marketing and your understanding of the company's mission. Mention how your skills can contribute to enhancing customer satisfaction and driving engagement, as outlined in the job description.
Highlight Relevant Skills: In your application, emphasise your experience with analytics tools and your ability to make data-driven decisions. Discuss any familiarity you have with CRM and marketing automation tools, as well as your knowledge of digital marketing trends.
How to prepare for a job interview at ICIS
✨Understand the Customer Journey
Familiarise yourself with customer journey mapping. Be prepared to discuss how you would identify key touchpoints and pain points in the customer experience, as this role heavily focuses on enhancing customer satisfaction and retention.
✨Showcase Multi-Channel Engagement Strategies
Prepare examples of integrated marketing strategies you've executed across various channels. Highlight your experience in reducing reliance on email and engaging customers through innovative methods like social media and in-product messaging.
✨Demonstrate Data-Driven Decision Making
Be ready to discuss how you've used analytics tools to drive marketing decisions. Share specific metrics you've monitored, such as NPS or CLV, and how these influenced your marketing strategies and outcomes.
✨Highlight Collaboration Skills
This role requires close collaboration with various teams. Prepare to share experiences where you've successfully worked with sales, product, or customer success teams to align marketing initiatives with business goals.
