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- Tasks: Lead paid media and affiliate marketing strategies for exciting pop culture brands.
- Company: Join a top player in licensed pop culture merchandise, collaborating with iconic brands.
- Benefits: Enjoy a hybrid work model and competitive salary, plus perks in a vibrant industry.
- Why this job: Be at the forefront of fandom and innovation, making an impact in the pop culture space.
- Qualifications: 5+ years in digital marketing with expertise in D2C/B2C growth and paid channels.
- Other info: Passion for gaming and pop culture is a must; bring your creativity to life!
The predicted salary is between 28000 - 36000 £ per year.
I'm partnered with a leader in officially licensed pop culture merchandise in their search for a Growth Manager to take ownership of paid media, affiliate marketing, and programmatics across multiple D2C and B2C brands.
My client operates at the crossroads of fandom and innovation, delivering standout collectible products that connect with gaming, movie, and comic fans worldwide. Collaborating with major entertainment partners like SEGA, PlayStation, Ghostbusters, and Netflix, they bring to market everything from miniature retro arcades to quirky duck collectibles and premium licensed merch.
What You'll Do:
- Own and execute paid acquisition strategies across Meta, Google, and programmatic platforms.
- Manage and scale affiliate marketing programmes to drive customer acquisition.
- Optimise paid media budgets for maximum ROI and performance.
- Collaborate with design and content teams to brief in creative for ad campaigns.
- Report weekly on KPIs and trends, providing data-led recommendations.
- Support email and CRM growth initiatives with a performance lens.
- Identify emerging channels and test innovative growth tactics.
What You'll Need:
- 5+ years in digital marketing, managing paid channels across multiple platforms.
- Proven experience in D2C/B2C growth - e-commerce preferred.
- Expert in PPC, programmatic buying, and affiliate marketing.
- Confident budget owner with strong analytical skills and commercial mindset.
- Strong communicator with experience briefing creatives and working cross-functionally.
- A passion for pop culture, gaming, and staying on the pulse of digital trends.
If this sounds like your kind of role, send your CV for immediate consideration.
Contact Detail:
NMS Recruit Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Manager
✨Tip Number 1
Familiarise yourself with the latest trends in pop culture and digital marketing. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to our growth strategies.
✨Tip Number 2
Network with professionals in the e-commerce and digital marketing space, especially those who have experience with D2C and B2C brands. Engaging with others in the field can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of your past successes in managing paid media and affiliate marketing campaigns. Highlighting measurable results will demonstrate your capability and fit for the role.
✨Tip Number 4
Showcase your passion for gaming and pop culture during any discussions or interviews. Being able to connect personally with the products we offer will resonate well with us and show that you're a great cultural fit.
We think you need these skills to ace Growth Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in managing paid channels. Emphasise your expertise in PPC, programmatic buying, and affiliate marketing, as these are crucial for the Growth Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for pop culture and gaming. Explain how your background aligns with the company's mission and how you can contribute to their growth strategies.
Highlight Analytical Skills: In your application, provide examples of how you've used data to drive decisions in previous roles. Mention specific KPIs you've managed and how your recommendations led to improved performance.
Showcase Collaboration Experience: Since the role involves working with design and content teams, include examples of past collaborations. Highlight your communication skills and how you've successfully briefed creatives in your previous positions.
How to prepare for a job interview at NMS Recruit
✨Showcase Your Digital Marketing Expertise
Make sure to highlight your experience in managing paid channels across various platforms. Be prepared to discuss specific campaigns you've executed, the strategies you employed, and the results you achieved.
✨Demonstrate Your Analytical Skills
Since the role requires strong analytical skills, come equipped with examples of how you've used data to inform your marketing decisions. Discuss how you've optimised budgets for maximum ROI and any tools you’ve used for tracking performance.
✨Express Your Passion for Pop Culture
This company thrives on pop culture, so don’t shy away from sharing your enthusiasm for gaming, movies, or collectibles. Relate your personal interests to the role and show how they can enhance your work as a Growth Manager.
✨Prepare for Cross-Functional Collaboration
As the role involves working with design and content teams, be ready to discuss your experience in cross-functional collaboration. Share examples of how you've successfully briefed creatives and worked together to achieve campaign goals.
