At a Glance
- Tasks: Lead exciting special projects to enhance Ralph Lauren's brand image across EMEA stores.
- Company: Join Ralph Lauren, a global leader in premium lifestyle products with a rich heritage.
- Benefits: Enjoy a creative work environment, opportunities for growth, and a culture of inclusion.
- Why this job: Be part of a dynamic team that values creativity and strategic thinking while making a real impact.
- Qualifications: Strong visual merchandising skills, project management experience, and a passion for luxury brands required.
- Other info: Flexibility to work evenings and weekends, plus travel across EMEA is essential.
The predicted salary is between 43200 - 72000 £ per year.
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
The Brand Image Manager oversees the development and execution of special projects across full price stores across EMEA. They are responsible for conceptualizing, designing, sourcing, managing production and supervising installations for key product initiatives and events, focusing on enhancing the brand's visual presence and operational efficiency.
The ideal candidate needs to have a strong Visual Merchandising/Creative design background and have great attention to detail, creativity, understanding of magic/logic balance, strategic thinking, and people skills. Responsibilities include:
- Translating product and sales objectives into creative strategies/briefs that adhere to all standards of the Ralph Lauren brand.
- Managing calendar of special projects, planning and overseeing all installations to activate the balance of ‘magic and logic’.
- Compiling a creative brief and managing a “to-do” list per project.
- Partnering with key business counterparts to ensure implementation on time, on budget and with a clear roadmap for all parties to understand progress.
- Managing Capital/expense budget associated with all projects.
- Liaising with Marketing teams for all Special projects and initiatives.
- Handling project from design to execution.
- Managing the procurement and compilation of creative and aesthetic elements for each project.
- Researching, identifying and utilizing multiple vendors and resources for props, decorative elements and set building.
- Managing schedule and coordinating the different vendors/counterparts to ensure efficient use of time/resources and minimum store disruption during trading hours.
- Staying up to date with product delivery/install dates, regional budgets, new marketing events/initiatives and key EMEA projects across other creative channels.
- Helping compile images and information for BI decks to share with the business.
Experience, Skills & Knowledge:
- Strong visual merchandising and creative design with a luxury goods retailer.
- Strong project leader.
- Strategic, extremely creative yet business savvy.
- Proactive, resourceful, can-do attitude.
- Excellent people and communication skills.
- Great ability to build effective relationships with internal and external business partners.
- Demonstrated ability to balance planning, installations, and maintenance on a rolling calendar, managing multiple projects simultaneously.
- Excellent project/budgetary management and organizational skills.
- General computer proficiency to include Design software’s, such as Sketch-up and Photoshop.
- Ability to conduct installations outside of standard working and retail store hours (e.g. evenings and weekends).
- Ability to manage & travel to multiple stores/locations across the EMEA.
- Passion and affinity for the Ralph Lauren Brand.
Contact Detail:
Ralph Lauren Corporation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Special Projects Manager, Brand Image EMEA
✨Tip Number 1
Familiarise yourself with Ralph Lauren's brand identity and values. Understanding their aesthetic and how they communicate their brand image will help you align your ideas and strategies with their vision during interviews.
✨Tip Number 2
Network with professionals in the visual merchandising and creative design fields, especially those who have experience in luxury retail. Attend industry events or connect on platforms like LinkedIn to gain insights and potentially get referrals.
✨Tip Number 3
Prepare to discuss specific projects you've managed that demonstrate your ability to balance creativity with strategic thinking. Highlight instances where you've successfully executed installations or managed budgets to showcase your project management skills.
✨Tip Number 4
Stay updated on current trends in visual merchandising and luxury branding. Being knowledgeable about the latest innovations and techniques can set you apart and show your passion for the role during discussions with the hiring team.
We think you need these skills to ace Special Projects Manager, Brand Image EMEA
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Special Projects Manager position. Tailor your application to highlight relevant experience in visual merchandising and project management.
Craft a Compelling CV: Your CV should reflect your strong background in creative design and project leadership. Use specific examples that demonstrate your ability to manage multiple projects and your experience with luxury goods retailers.
Write a Tailored Cover Letter: In your cover letter, express your passion for the Ralph Lauren brand and how your skills align with their values. Highlight your strategic thinking and creativity, and provide examples of past projects that showcase your abilities.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at Ralph Lauren Corporation
✨Showcase Your Creative Vision
As a Special Projects Manager, creativity is key. Prepare to discuss your previous projects and how you balanced visual appeal with operational efficiency. Bring a portfolio or examples of your work that highlight your design skills and innovative thinking.
✨Understand the Brand
Familiarise yourself with Ralph Lauren's brand identity and values. Be ready to explain how your vision aligns with their aesthetic and how you can enhance their brand image across EMEA. This shows your commitment and understanding of the company.
✨Demonstrate Project Management Skills
Prepare to discuss your experience in managing multiple projects simultaneously. Highlight your organisational skills and ability to meet deadlines while maintaining quality. Use specific examples to illustrate how you've successfully led projects from conception to execution.
✨Build Relationships
Since this role involves liaising with various teams and vendors, be prepared to talk about your interpersonal skills. Share examples of how you've built effective relationships in past roles, and how you plan to collaborate with internal and external partners at Ralph Lauren.