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For Companies At a Glance
- Tasks: Lead our marketing strategy, promote our brand, and create engaging content.
- Company: Join Anabas, a leader in corporate office facilities management, focused on sustainable solutions.
- Benefits: Enjoy a competitive salary, health support, life insurance, and fun company events.
- Why this job: Be part of a dynamic team driving impactful campaigns and enhancing digital presence.
- Qualifications: 5+ years in marketing management; degree in Marketing or related field preferred.
- Other info: Occasional travel across the UK and collaboration with cross-functional teams.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a driven and innovative Marketing Manager to join our growing team. Playing a pivotal role in driving Anabas' marketing strategy, the Marketing Manager will focus on promoting our brand, services, and values to both existing and prospective clients. Additionally, the Marketing Manager will support the promotional activities of Anabas Welcome, our reception services brand, ensuring alignment with overall business objectives.
This is a hands-on role requiring a blend of strategic vision and practical expertise to deliver impactful campaigns, strengthen our digital presence, and drive brand growth. The position includes occasional travel across the UK and working from the Anabas Business Support Centre in Darlington when required.
What We Are Offering
We are offering a competitive salary of up to £50,000 per annum. Additionally, all Anabas staff have access to:
- Health Assured, Employee Assistance Programme (EAP): All Anabas team members have access to a comprehensive EAP, providing support for both personal and professional challenges.
- Access to the Life Assured App: Employees can explore a wide range of resources designed to support their health and wellbeing.
- Life Insurance: Coverage equal to 1x your annual salary, offering financial security for you and your loved ones.
- Cycle to Work Scheme: An excellent way to purchase a bike and accessories while spreading the cost through a salary sacrifice arrangement (subject to annual income eligibility).
- Recommend a Friend Scheme: Nominate a potential new team member and receive a referral payment upon their successful onboarding.
- Company Events: Take part in engaging company events designed to foster connections and celebrate successes.
Key Responsibilities
Strategic Planning & Execution:
- Develop and execute the annual marketing plan, aligning with business goals and sales targets.
- Continuously assess and optimise marketing strategies to ensure effectiveness.
Brand Management:
- Work closely with our Graphic Designer to ensure the consistency of the Anabas brand across all marketing channels and materials.
- Oversee the creation of marketing collateral, presentations, and digital content that reflect the Anabas values and service pillars.
Content Development:
- Work closely with our Senior Content Manager to create content for various marketing channels, including social media, email campaigns, articles, blogs, and print materials.
- Focus on developing engaging and informative content that resonates with corporate clients.
Digital Marketing & SEO:
- Manage Anabas’ digital marketing efforts, including SEO, social media, PPC, and email marketing campaigns.
- Develop and execute video content strategies to enhance digital marketing and drive engagement across platforms.
- Monitor performance metrics to optimise online presence and engagement.
Lead Generation & BD Support:
- Work closely with the Anabas & Anabas Welcome Business Development teams to support lead generation and sales efforts through targeted marketing campaigns, outbound LinkedIn activities, and promotional materials.
Market Research & Analysis:
- Stay informed on industry trends, competitor activity, and market conditions.
- Provide insights and recommendations to senior leadership to guide strategic decision-making.
Team Collaboration:
- Collaborate with cross-functional teams including sales, operations, and leadership to ensure alignment and integration of marketing initiatives.
Qualifications & Experience
- Degree in Marketing, Business, or related field (or equivalent experience).
- Proven experience (5+ years) in a marketing manager role, preferably in facilities management, B2B services, or related sectors.
- Strong knowledge of digital marketing strategies, including SEO, PPC, social media, and content marketing.
- Experience with content creation, campaign management, and brand strategy.
- Excellent communication skills, both written and verbal.
- Proficiency in marketing tools such as Google Analytics, Adobe Creative Package, and Microsoft Office Suite (CRM experience is a plus).
Personal Attributes
- Strategic thinker with creative problem-solving abilities.
- Strong organisational skills with attention to detail.
- Proactive, results-oriented, and deadline-driven.
- Ability to work independently and manage multiple projects simultaneously.
About Anabas
Anabas is a corporate office facilities management specialist, providing tailored FM services that optimise workplace environments. We focus on delivering high-quality, sustainable solutions that ensure operational efficiency, enhance employee experience, and support the business goals of our clients.
Marketing Manager employer: Anabas
Contact Detail:
Anabas Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarize yourself with Anabas' brand values and services. Understanding what sets us apart in the facilities management sector will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your experience with digital marketing strategies, especially SEO and PPC. Be prepared to discuss specific campaigns you've managed and the results achieved, as this role heavily focuses on enhancing our digital presence.
✨Tip Number 3
Highlight your collaborative skills. This position requires working closely with various teams, so sharing examples of successful cross-functional projects can demonstrate your ability to integrate marketing initiatives effectively.
✨Tip Number 4
Stay updated on industry trends and competitor activities. Being knowledgeable about the market landscape will not only impress us but also show that you're proactive and ready to contribute valuable insights from day one.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing management, especially in B2B services or facilities management. Emphasize your strategic planning skills and any successful campaigns you've led.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of Anabas' brand values. Mention specific strategies you would implement to enhance their marketing efforts and drive brand growth.
Showcase Digital Marketing Skills: Since the role requires strong digital marketing expertise, include examples of your experience with SEO, PPC, and social media campaigns. Highlight any tools you are proficient in, such as Google Analytics or Adobe Creative Suite.
Demonstrate Team Collaboration: In your application, provide examples of how you've successfully collaborated with cross-functional teams in previous roles. This will show your ability to work effectively within Anabas' team-oriented environment.
How to prepare for a job interview at Anabas
✨Showcase Your Strategic Vision
Be prepared to discuss your approach to developing and executing marketing strategies. Highlight specific examples from your past experience where you successfully aligned marketing plans with business goals and sales targets.
✨Demonstrate Digital Marketing Expertise
Since the role emphasizes digital marketing, come ready to talk about your experience with SEO, PPC, and social media campaigns. Share metrics or results that showcase your ability to drive engagement and optimize online presence.
✨Highlight Collaboration Skills
The position requires working closely with various teams. Prepare examples of how you've collaborated with cross-functional teams in the past, particularly in aligning marketing initiatives with sales and operations.
✨Prepare for Content Development Discussion
Expect questions about your content creation process. Be ready to discuss how you develop engaging content for different channels and how you measure its effectiveness in reaching corporate clients.
