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- Tasks: Manage and optimise paid search campaigns for top beauty brands.
- Company: Join a global leader in the beauty industry with multiple renowned brands.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for growth.
- Why this job: Be part of a dynamic team driving sales and product visibility in a vibrant sector.
- Qualifications: 2-3+ years in paid search or retail media with hands-on PPC experience required.
- Other info: Experience with Criteo and Citrus is essential for this role.
The predicted salary is between 24000 - 48000 £ per year.
Digital Performance & CRM Manager (Maternity Cover)
We’re looking for a hands‑on Digital Performance & CRM Manager to lead growth across a high‑performing DTC e‑commerce business in the UK & Ireland.
This role owns performance marketing and CRM end‑to‑end — from paid media and affiliates to lifecycle marketing, retention and loyalty. You’ll set strategy, manage budgets, lead agencies, and turn customer data into measurable growth.
What you’ll be responsible for
- Owning performance marketing across paid search, paid social, SEO, affiliates, CRM, display and on‑site messaging
- Building acquisition, retention and lifecycle strategies that drive revenue and ROI
- Managing and optimising significant digital budgets
- Leading CRM strategy: segmentation, personalisation, journeys and creative testing
- Working closely with brand, content and social teams to ensure performance activity stays on‑brand
- Managing agencies and developing internal team members
- Using data and insight to forecast, optimise and improve customer KPIs
What we’re looking for
- 5+ years’ experience in digital performance and CRM (brand or agency side)
- Strong expertise in paid media, CRM and affiliate marketing
- Comfortable owning strategy, execution and optimisation
- Commercial, data‑driven and confident making decisions
- Experience working in fast‑paced DTC or e‑commerce environments
The role
- Fixed‑term maternity cover
- London‑based
- Real ownership, visibility and impact
To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com
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Contact Detail:
Salt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Search Marketing Specialist
✨Tip Number 1
Familiarise yourself with the specific retail media platforms mentioned in the job description, like Criteo and Citrus. Understanding their unique features and how they operate will give you a significant edge during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've optimised paid search campaigns in the past. Be ready to discuss specific metrics and results that demonstrate your ability to drive sales and improve ROAS.
✨Tip Number 3
Network with professionals in the beauty and retail media sectors. Engaging with industry peers can provide insights into current trends and challenges, which you can reference in your conversations with us.
✨Tip Number 4
Prepare thoughtful questions about the company's approach to paid search and retail media. This shows your genuine interest in the role and helps you stand out as a candidate who is proactive and engaged.
We think you need these skills to ace Search Marketing Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Paid Retail Media Specialist. Familiarise yourself with key terms like ROAS, PPC, and retail media platforms such as Criteo and Citrus.
Tailor Your CV: Highlight your relevant experience in paid search and retail media. Be specific about your hands-on work with keyword strategy, bid management, and performance analysis. Use metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the beauty industry and how your skills align with the company's goals. Mention your familiarity with the required platforms and your data-savvy approach to optimising campaigns.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in marketing roles.
How to prepare for a job interview at Salt
✨Know Your Platforms
Familiarise yourself with Criteo and Citrus, as well as other retail media platforms. Be prepared to discuss your experience with these tools and how you've used them to optimise campaigns in the past.
✨Showcase Your Data Skills
Since the role requires a data-savvy individual, come ready to demonstrate your analytical skills. Bring examples of how you've used data to drive decisions and improve campaign performance.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems related to paid search campaigns. Think about how you would approach keyword strategy, bid management, and performance analysis in various scenarios.
✨Highlight Your Results
Be ready to share specific examples of your past successes in paid search or retail media. Quantify your achievements, such as improvements in ROAS or sales growth, to illustrate your impact.
