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- Tasks: Lead and optimise paid media campaigns across Google, Meta, Bing, and TikTok.
- Company: Join a dynamic social-first digital agency focused on innovative marketing strategies.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Be the expert driving impactful campaigns while collaborating with diverse clients in exciting industries.
- Qualifications: 3+ years of paid media experience, strong analytical skills, and proficiency in key tools.
- Other info: Ideal for those passionate about digital marketing and eager to innovate.
The predicted salary is between 36000 - 60000 £ per year.
This social-first, digital agency is looking for a Paid Media Manager to take charge of their full Paid Media offering across various industries including Travel, Leisure, Hospitality & Luxe. You’ll be the driving force behind paid campaigns across Google, Meta, Bing, and TikTok — building smart, high-performing strategies that turn client goals into results. Whether it’s driving leads, boosting bookings, or scaling ecommerce sales, you’ll own the process from start to finish. You’ll be the go-to expert, advising clients, spotting opportunities, and constantly testing new ideas to keep us ahead of the curve.
The Role
- Develop and implement results-driven paid strategies across Google Ads, Bing, Meta Ads, and TikTok.
- Manage all aspects of paid campaigns — from initial setup, strategy, ad creation to ongoing optimisation, analysis, and reporting.
- Monitor campaign performance and deliver clear, actionable insights to improve CTR, conversion rates, and ROI.
- Conduct thorough keyword research, audience targeting, and ad copy creation to maximise effectiveness.
- Utilise analytics tools such as Google Analytics and Tag Manager to track performance and provide data-driven recommendations.
- Create regular performance reports, offering deep insights and progress updates against strategic targets to our clients.
- Lead client meetings, offering strategic guidance and clear recommendations.
- Support onboarding of new clients, offering expert insights and contributing to pitch presentations.
- Develop a strong understanding of each client’s strategic and business goals, tailoring campaigns to meet their unique objectives.
- Continuously assess and improve our paid service offering, identifying opportunities for innovation and growth.
The Person
- Ideally at least 3+ years of hands-on paid media experience (search & social), ideally in an agency setting.
- Proven track record in planning and executing multi-channel campaigns across Google, Meta, and other key platforms.
- Strong proficiency in tools such as Google Analytics, Tag Manager, and Pixel tracking.
- Results-focused, highly analytical, and detail-oriented, with experience scaling successful campaigns.
- Excellent organisational skills — able to manage multiple clients in a fast-paced environment.
- Strong communication skills, capable of explaining performance insights to non-technical stakeholders.
- Passionate about staying on top of industry trends and developments.
Paid Media Manager (Agency) employer: Profiles Creative
Contact Detail:
Profiles Creative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Manager (Agency)
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like Google Ads, Meta, and TikTok. This will not only help you during interviews but also demonstrate your passion for the industry and your commitment to staying ahead of the curve.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who work in agencies. Attend industry events or webinars to connect with potential colleagues and learn from their experiences, which can give you valuable insights into the role.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your strategies, results, and how you overcame challenges. Being able to share concrete examples will showcase your expertise and problem-solving skills.
✨Tip Number 4
Brush up on your analytical skills, particularly with tools like Google Analytics and Tag Manager. Being able to interpret data and provide actionable insights will be crucial in demonstrating your capability to drive results for clients.
We think you need these skills to ace Paid Media Manager (Agency)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media management, especially with platforms like Google Ads, Meta, and TikTok. Use specific metrics to showcase your achievements, such as improved CTR or ROI.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of the agency's focus on various industries. Mention specific campaigns you've managed and how they align with the role's requirements.
Showcase Analytical Skills: Emphasise your proficiency with analytics tools like Google Analytics and Tag Manager. Provide examples of how you've used data to drive campaign decisions and improve performance in previous roles.
Highlight Communication Abilities: Since the role involves client interaction, demonstrate your strong communication skills. Include examples of how you've successfully explained complex data insights to clients or non-technical stakeholders.
How to prepare for a job interview at Profiles Creative
✨Showcase Your Campaign Successes
Be prepared to discuss specific campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the results achieved. This will demonstrate your hands-on experience and ability to drive results.
✨Know Your Tools Inside Out
Familiarise yourself with Google Analytics, Tag Manager, and other relevant tools. Be ready to explain how you've used these tools to optimise campaigns and track performance. This shows your technical proficiency and analytical skills.
✨Understand the Client's Business
Research the agency and its clients before the interview. Understand their industries and challenges. This will allow you to tailor your responses and show that you're genuinely interested in helping them achieve their goals.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific situations, such as a campaign underperforming. Think through your problem-solving process and be ready to share examples of how you've turned challenges into opportunities in the past.
