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- Tasks: Lead marketing initiatives, oversee brand strategy, and manage a high-performing team.
- Company: Join a values-led, private equity-backed organisation in a transformative growth phase.
- Benefits: Enjoy a competitive salary, hybrid work options, and a comprehensive benefits package.
- Why this job: Shape marketing operations in a dynamic environment while making a meaningful impact.
- Qualifications: 7+ years in marketing leadership, with expertise in digital strategies and campaign management.
- Other info: This role requires 1-2 days per week at the North West HQ.
The predicted salary is between 42000 - 70000 £ per year.
An established organisation is seeking a strategic and experienced Head of Marketing to lead the development and execution of marketing initiatives. The successful candidate will oversee brand strategy, digital marketing, communications, and campaign delivery to support lead generation and business growth.
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy aligned with commercial and operational goals
- Ensure consistent brand positioning across all marketing platforms
- Design and implement multi-channel campaigns to support business development
- Collaborate with cross-functional teams to create targeted campaigns
- Oversee content strategy and ensure high-impact messaging across media
- Lead digital strategies including SEO, PPC, social media, and email marketing
- Manage communications and PR efforts to enhance industry presence
- Use analytics to assess performance and refine marketing activities
- Manage, support, and develop a high-performing marketing team
- Collaborate with internal departments and external partners to align efforts
- Oversee agency relationships to ensure quality and timely delivery of services
- Contribute to market expansion through targeted marketing for new services and regions
- Develop go-to-market strategies for new offerings
- Monitor trends and insights to inform strategic direction
Standard Responsibilities:
- Adhere to organisational policies and industry regulations
- Maintain confidentiality at all times
- Comply with health and safety standards
- Promote the safeguarding and welfare of children and vulnerable adults
- Participate in regular performance evaluations
Experience, Skills & Qualifications:
- Minimum 7 years of experience in marketing, with leadership roles in strategic planning
- Strong background in brand, digital, and campaign management
- Experience in regulated sectors
- Expertise in SEO, PPC, analytics, and data-driven decision-making
- Proven ability to lead teams and manage agency relationships
- Degree in Marketing, Business, or related field (essential)
- Professional qualifications (e.g., CIM) are an advantage
Why Join?
This is a rare opportunity to lead the Marketing function of a values-led, private equity-backed organisation undergoing an exciting period of transformation and growth. The role offers meaningful work, autonomy, and the chance to shape marketing operations in a fast-evolving, commercially focused environment. The position is offered on a hybrid basis, with 1-2 days per week required at the North West head office. A competitive salary of up to £70,000 and benefits package will be offered, commensurate with experience.
Head of Marketing employer: Confidential Careers
Contact Detail:
Confidential Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in leadership roles. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in marketing.
✨Tip Number 2
Showcase your strategic thinking by discussing case studies or examples of successful marketing campaigns you've led. Be prepared to explain how you aligned these initiatives with business goals and the impact they had on growth.
✨Tip Number 3
Familiarise yourself with the company's current marketing strategies and identify areas for improvement. This will not only demonstrate your proactive approach but also give you valuable insights to discuss during interviews.
✨Tip Number 4
Prepare to discuss your experience with digital marketing tools and analytics. Highlight specific metrics you've used to measure success and how you've adapted strategies based on data-driven insights.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing leadership, particularly in strategic planning and campaign management. Use specific examples that demonstrate your success in these areas.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the company's goals. Mention how your skills align with their needs, especially in brand strategy and digital marketing.
Highlight Relevant Experience: In your application, emphasise your experience in regulated sectors and your expertise in SEO, PPC, and analytics. Provide concrete examples of how you've used data to drive marketing decisions.
Showcase Leadership Skills: Since this role involves managing a marketing team, be sure to include examples of your leadership experience. Discuss how you've developed teams and collaborated with cross-functional groups to achieve marketing objectives.
How to prepare for a job interview at Confidential Careers
✨Showcase Your Strategic Thinking
As a Head of Marketing, you'll need to demonstrate your ability to develop and execute comprehensive marketing strategies. Prepare examples from your past experiences where you successfully aligned marketing initiatives with commercial goals.
✨Highlight Your Leadership Skills
This role requires managing a high-performing marketing team. Be ready to discuss your leadership style, how you've developed teams in the past, and any specific achievements that showcase your ability to inspire and guide others.
✨Demonstrate Your Digital Expertise
With a strong focus on digital marketing, ensure you can speak confidently about your experience with SEO, PPC, and analytics. Prepare to discuss specific campaigns you've led and the results achieved through data-driven decision-making.
✨Prepare for Cross-Functional Collaboration
Collaboration is key in this role. Think of examples where you've worked with other departments or external partners to create successful campaigns. Highlight your communication skills and how you align different teams towards common goals.
