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- Tasks: Lead marketing for global B2B conferences, driving audience acquisition and optimising strategies.
- Company: Join a market leader in B2B publishing and conferences during an exciting growth phase.
- Benefits: Enjoy a hybrid work model with opportunities to travel to events across the globe.
- Why this job: Gain valuable experience in a dynamic environment with excellent career progression opportunities.
- Qualifications: 3+ years of B2B events marketing experience, ideally in tech or data sectors.
- Other info: Work closely with top industry professionals and enhance your marketing skills.
The predicted salary is between 36000 - 60000 £ per year.
This role is hybrid, with 2 days per week in the Central London office. You must have 3+ years of B2B Events Marketing experience to be considered for this role.
This is an exciting opportunity to join a market leader in B2B publishing and conferences as an Events Marketing Manager. As the successful candidate, you will take a lead role in expanding the reach and revenue of 8 global conferences during an exciting growth phase for the company.
You will lead audience acquisition and marketing communications for the portfolio of conferences and awards, optimising existing strategies and introducing new ideas to drive growth. There will also be opportunities to travel to these events in the US, Asia and Europe.
Requirements:- Minimum of 3 years of B2B Events marketing experience, preferably with experience in conferences
- Strong focus on audience/delegate acquisition
- Ideally experience working in the B2B tech, information services, telecoms, data or market intelligence sectors
- Experience devising or influencing events pricing strategies is beneficial
- Strong experience managing marketing for multiple events simultaneously, with a track record of meeting or exceeding audience acquisition targets
- Confident use of Excel, CRM and Marketing Automation platforms (SalesForce & Pardot ideally)
- Solid experience using social media marketing (ideally LinkedIn Ads)
- Excellent written and verbal communication skills in English
- Good eye for design and ability to produce high-quality marketing materials
Your responsibilities will be to:
- Develop and implement high calibre, coordinated marketing campaigns for multiple conferences and awards, including both free and paid delegate campaigns.
- Utilise a mix of channels including but not limited to email, social media and content marketing, to maximise event visibility and registration.
- Use intuitive lead-generation techniques for data capture of new prospects.
- Devise and implement strategies to increase the return rate of event attendees.
- Build and manage databases, keeping data up to date and relevant for every campaign.
- Test, measure and evaluate channels and tactics, making adjustments to improve results.
- Manage event websites, ensuring they are user-friendly and optimised for conversion.
- Create and manage partnerships with media/association partners, as well as speakers and sponsors, to further expose the brand and maximise revenue.
- Develop and deliver content marketing strategies that enhance the events’ social media.
- Coordinate with Operations and Programming teams to produce marketing deliverables including sponsor material post-event reports.
- Work with the Product Marketers to ensure event marketing aligns with the overall marketing strategy.
This role would suit someone looking to gain valuable experience within a leading B2B publishing and events brand, with excellent opportunities for progressing your career.
Events Marketing Manager - Global B2B Conferences employer: Marketing Talent | Marketing Recruitment Experts
Contact Detail:
Marketing Talent | Marketing Recruitment Experts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Events Marketing Manager - Global B2B Conferences
✨Tip Number 1
Network with professionals in the B2B events marketing space. Attend industry conferences and webinars to meet potential colleagues and learn about the latest trends. This can help you gain insights into what companies like us are looking for in candidates.
✨Tip Number 2
Familiarise yourself with the tools we use, such as Salesforce and Pardot. If you haven't worked with these platforms before, consider taking online courses or tutorials to boost your skills. Demonstrating proficiency in these tools can set you apart from other candidates.
✨Tip Number 3
Showcase your experience in audience acquisition by preparing case studies of past successful campaigns. Be ready to discuss specific strategies you implemented and the results achieved. This will highlight your ability to drive growth, which is crucial for this role.
✨Tip Number 4
Stay updated on the latest trends in B2B tech and events marketing. Follow relevant blogs, podcasts, and social media channels. Being knowledgeable about current industry developments will not only help you in interviews but also demonstrate your passion for the field.
We think you need these skills to ace Events Marketing Manager - Global B2B Conferences
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 3+ years of B2B events marketing experience. Focus on specific achievements in audience acquisition and marketing communications that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for B2B tech events and your strategic approach to marketing. Mention any relevant experience with conferences and how you can contribute to expanding the company's reach.
Showcase Relevant Skills: Emphasise your proficiency in tools like Excel, CRM, and Marketing Automation platforms. Highlight your experience with social media marketing, particularly LinkedIn Ads, and your ability to produce high-quality marketing materials.
Demonstrate Results: Include specific examples of how you've met or exceeded audience acquisition targets in previous roles. Use metrics to quantify your success and show how you can bring similar results to this position.
How to prepare for a job interview at Marketing Talent | Marketing Recruitment Experts
✨Showcase Your B2B Events Marketing Experience
Make sure to highlight your 3+ years of B2B events marketing experience during the interview. Prepare specific examples of successful campaigns you've led, particularly in the tech or publishing sectors, to demonstrate your expertise.
✨Demonstrate Audience Acquisition Strategies
Be ready to discuss your approach to audience acquisition. Share any innovative techniques you've used to attract delegates and how you measure success in your campaigns. This will show your potential employer that you understand the importance of driving attendance.
✨Familiarise Yourself with Relevant Tools
Since the role requires confident use of Excel, CRM, and marketing automation platforms like Salesforce and Pardot, brush up on these tools before the interview. Being able to discuss your proficiency will give you an edge over other candidates.
✨Prepare for Questions on Multi-Event Management
Expect questions about managing multiple events simultaneously. Prepare to explain how you prioritise tasks, manage timelines, and ensure that all marketing materials are high-quality and aligned with the overall strategy.
