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For Companies At a Glance
- Tasks: Lead brand strategy and marketing execution, managing social media, events, and website content.
- Company: Join SWD Bespoke, a family-run luxury brand known for exquisite craftsmanship and innovation.
- Benefits: Enjoy competitive salary, generous holidays, professional growth opportunities, and a vibrant team culture.
- Why this job: Be part of a creative, collaborative environment with a chance to shape brand visibility globally.
- Qualifications: 5+ years in luxury marketing, strong copywriting skills, and proficiency in design tools required.
- Other info: Opportunity for travel to our new showroom in West Palm Beach, Florida.
The predicted salary is between 36000 - 60000 £ per year.
Location: Surrey, UK (primary) with travel to West Palm Beach, Florida, USA
About SWD Bespoke
SWD is a British, family-run business specialising in luxury doors, bespoke furniture, and hardware for high-end projects across the globe. Established in 2006, we’re known for combining craftsmanship and innovation—delivering products of the highest specification and finish. Our values of being Collaborative, Communicative, and Creative guide everything we do. Whether we’re working with architects, interior designers, or our own internal teams, we believe the best results come from sharing ideas, staying connected, and thinking differently. With a growing international presence and a new showroom opening in West Palm Beach, Florida this summer, it’s an exciting time to join our team.
Role Overview
Based at our Surrey headquarters with potential for travel to our US showroom, the ideal candidate will combine strategic thinking with practical expertise and a genuine appreciation for luxury craftsmanship.
Key Responsibilities:
- Social Media Management
- Creating and posting engaging content across Instagram, LinkedIn, YouTube and Pinterest
- Monitoring performance metrics and refining content strategy based on results
- Organising and managing photo and video shoots (including concept development, scripting, and scheduling)
- Maintaining a consistent visual and verbal brand identity
- Website Management
- Regularly updating the website with new projects, blog posts, and products
- Working closely with our external digital marketing agency to oversee SEO and paid advertising
- Ensuring the site remains visually aligned with our brand and easy to navigate
- Events & Collaborations
- Organise company events, including guestlist management, invitation design, coordination/logistics planning, and follow up communications
- Identify and manage collaborations with industry leaders, designers, and influencers to elevate brand visibility and credibility
- Represent SWD at exhibitions and client events
- Email Marketing
- Creating and sending regular, high-quality newsletters that engage clients and nurture leads
- Managing our HubSpot CRM to ensure contacts are segmented and up to date
- Building automated email workflows where appropriate
- Performance tracking and optimisation
- Graphic Design
- Designing collateral such as brochures, signage, sales documents and presentation decks
- Creation and ordering of branded clothing and merchandise
- Maintaining brand guidelines across all touchpoints
Qualifications:
- Minimum 5 years marketing experience within a premium/luxury brand
- Proven understanding of high-net-worth client expectations and motivations
- Strong copywriting skills and attention to detail
- Proficiency with Adobe Creative Suite, Canva, and social scheduling tools
- Familiarity with HubSpot or other CRM/email marketing platforms
- Hands-on experience planning events and coordinating suppliers
- Highly organised with excellent time management and communication skills
- A self-starter who’s confident making decisions and pushing ideas forward
- Ability to travel to West Palm Beach up to two times a year (if required)
Benefits
- Competitive salary, bonus and company pension.
- Friendly and outgoing team to work alongside.
- Generous holiday package (20 days + public holidays + Christmas closure + birthday).
- Employee Assistance Programme including counselling and coaching services.
- Frequent company paid events throughout the year.
- A luxury showroom and office space.
- Free on-site parking.
- Opportunities for professional growth and development.
- A values-led business that celebrates collaboration, communication, and creativity.
Please submit your CV and a thoughtful cover letter detailing your relevant experience and suitability for this position.
Locations
Brand & Marketing Lead employer: SWD Bespoke
Contact Detail:
SWD Bespoke Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand & Marketing Lead
✨Tip Number 1
Familiarise yourself with SWD's brand values of collaboration, communication, and creativity. During your interactions, whether in interviews or networking, demonstrate how you embody these values in your previous roles.
✨Tip Number 2
Showcase your understanding of luxury branding by discussing specific campaigns or projects you've worked on that align with high-net-worth client expectations. This will highlight your relevant experience and strategic thinking.
✨Tip Number 3
Prepare to discuss your hands-on experience with social media management and content creation. Bring examples of successful campaigns you've led, particularly those that involved engaging visuals and storytelling.
✨Tip Number 4
Network with professionals in the luxury goods sector, especially those who have experience in marketing roles. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends.
We think you need these skills to ace Brand & Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in marketing, particularly within premium or luxury brands. Emphasise any relevant achievements and skills that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a thoughtful cover letter that not only details your relevant experience but also showcases your understanding of SWD's values—Collaboration, Communication, and Creativity. Explain how you can contribute to their brand and marketing strategy.
Showcase Your Creativity: Since the role involves social media management and graphic design, consider including links to your portfolio or examples of past campaigns you've worked on. This will demonstrate your ability to create engaging content and maintain a strong brand identity.
Highlight Your Organisational Skills: Given that this is a standalone role, it's crucial to convey your organisational abilities. Provide examples of how you've successfully managed projects, events, or teams in the past, showcasing your proactive approach and time management skills.
How to prepare for a job interview at SWD Bespoke
✨Showcase Your Strategic Thinking
As a Brand & Marketing Lead, you'll need to demonstrate your ability to think strategically. Prepare examples of past marketing strategies you've developed and how they contributed to brand growth. Be ready to discuss how you would approach SWD's unique market.
✨Highlight Your Creative Skills
Given the emphasis on creativity in this role, bring along a portfolio showcasing your graphic design work or successful campaigns. Discuss how your creative ideas can align with SWD's luxury brand identity and values.
✨Emphasise Collaboration and Communication
SWD values collaboration, so be prepared to share experiences where you've successfully worked with teams or external partners. Highlight your communication skills and how they have helped you achieve project goals in the past.
✨Demonstrate Proactivity and Ownership
This role requires someone who can take ownership of projects. Share instances where you've proactively identified opportunities or solved problems without waiting for direction. This will show that you're the self-starter they're looking for.
