Senior Account Director

A unique o pportunity to be at the heart of international innovation and strategy for the global leader in consumer and B2B insights.

Company Overview

Dynata are the world’s leading digital data collection company. As market leader we are uniquely positioned as a single source solution for digital market research projects and ad measurement. Supported by cutting-edge technology and the largest, highest quality opted-in research panels we bring the voice of the individual to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in the Americas, Europe, and Asia-Pacific.

The Role

We are seeking an experienced and dynamic Senior Account Director to join our sales team. The successful candidate will be responsible for driving revenue growth by selling Dynata\’s market research solutions to new and existing clients. This role requires a strategic thinker with a strong background in market research, exceptional sales skills, and the ability to cultivate and maintain high-level client relationships.

As a Senior Account Director, you will play a pivotal role in identifying client needs, presenting tailored market research solutions, and ensuring customer satisfaction. You will collaborate closely with cross-functional teams to deliver innovative solutions that provide actionable insights, helping clients make data-driven decisions. Additionally, you will be responsible for developing and executing sales strategies, managing a portfolio of key accounts, and leading efforts to expand Dynata\’s market presence.

Key Responsibilities

Strategic Account Management

• Serve as the primary point of contact for key clients, fostering strong and enduring partnerships.
• Develop and execute account strategies to align with client goals and business objectives.
• Anticipate client needs and proactively offer tailored solutions that leverage Dynata’s product offerings.

Revenue Growth

• Drive growth and profitability across a portfolio of accounts by identifying and pursuing upselling and cross-selling opportunities.
• Collaborate with internal teams to create proposals, negotiate contracts, and close high-value deals.
• Achieve or exceed quarterly and annual revenue targets.
• Lead cross-functional teams to deliver best-in-class data and insight solutions.
• Mentor junior account managers and support their professional development.
• Act as a thought leader within the organization, contributing to strategic initiatives and knowledge sharing.

Client Advocacy & Solutions Delivery

• Ensure the highest level of client satisfaction by overseeing project delivery, addressing escalations, and continuously improving processes.
• Partner with clients to understand their challenges and business goals, translating these into actionable research initiatives.
• Leverage Dynata’s advanced tools and platforms to provide insights-driven recommendations.
• Exceptional client relationship management skills, with a consultative and solutions-oriented approach.

Qualifications

• 10+ years of experience in sales or account management, preferably within the market research or data solutions industry.
• Expertise in B2B and B2C insights, data analytics, or technology-enabled solutions.
• Creative thinker in the digital space and shows a willingness to stay attuned to the latest industry trends to ensure continued support for current and future clients.
• High level of commercial awareness – identifying opportunities and being prescriptive with solutions, tailoring a measurement or research plan, and negotiating and closing sales.
• Proven ability to deliver consistent results against financial targets.
• High personal drive and ability to collaborate with internal and external stakeholders.
• Strong communication, presentation, and time management skills.
• Proficient in CRM tools (MS Dynamics preferred), and familiar with data platforms.
• Evidence of comprehending and communicating complex solutions.
• Understanding of market research, consumer privacy issues, and emerging trends.
• A high intellect individual who combines proven sales ability with analytical excellence, superior communication skills (presentation and written) and an ability to build strong client relationships.
• Highly organised but flexible with the ability to work in a fast-paced environment.

We offer

In addition to a competitive salary and bonus scheme; we offer a generous benefit package which is continually reviewed in order to offer the best options for our staff. We offer:

• Activity Pass
• Apple Products
• Bespoke Benefits website with discounts in over 1000 High Street brands
• EAP and Health related assistance
• Family friendly policies
• Generous Holiday Entitlement – 25 days increasing by 1 day every 2 years up to a max of 30
• GIVE – Our community involvement initiative, where we Get Involved, Volunteer and Engage.
• Health Cash Plan
• Health Screening
• Income Protection Plan
• Learning Management System available through the HR system providing free access to thousands of online training modules and personal development programs
• Life Assurance
• Medical, Health and more benefits

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.

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