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- Tasks: Lead exciting B2B experiential campaigns for top FMCG brands, from strategy to delivery.
- Company: Join an award-winning integrated agency in London, specialising in innovative marketing solutions.
- Benefits: Enjoy a competitive salary, flexible working, private healthcare, and fun company events.
- Why this job: Be part of a dynamic team creating impactful campaigns that drive brand awareness and sales.
- Qualifications: Proven experience in managing multichannel campaigns for FMCG clients is essential.
- Other info: Hybrid working model with 3 days in the office; birthday off included!
The predicted salary is between 45000 - 55000 £ per year.
Salary £45,000 to £55,000 plus great benefits
London based
Hybrid working - 3 days in the office
Experience delivering end to end B2B experiential campaigns for FMCG clients is essential.
Premier Resourcing has partnered with an award-winning integrated agency in London who specialise in delivering B2B experiential campaigns for exciting FMCG brands. This is a brand new role.
They are looking for an Account Director to project manage the end to end delivery of the campaigns for key clients. This includes:
- Strategic campaign creation
- Experiential
- POS
- Production
- Shoot management
- Advertising
- Brand activation
- Content creation
- Proposals
- Pitch management
- Social media
- Digital
You will have experience working directly with key clients and be commercially aware to identify opportunities for new business growth. Experience pitching for new business is required.
Key Responsibilities:
- Work with leading FMCG clients to deliver end to end, full mix B2B communications campaigns targeting retail, convenience, wholesale and out of home market communications channels.
- Drive campaigns to increase brand awareness and ultimately drive B2B sales of the products.
- Utilise a broad range of marketing and communications channels to ensure campaign success.
- Identify opportunities to grow revenue from existing accounts and identify new clients who can benefit from the agency’s services.
- Pitch for new business - Able to create pitch decks.
- Delivery quality campaigns with a focus on exceptional client care.
- Understanding communication touch points and how to utilise these to maximise customer engagement.
Experience Required:
- Proven experience managing end to end 360 multichannel campaigns for FMCG clients is essential.
- A deep understanding of retail, convenience, wholesale and out of home market communication channels.
- A strategic mind, able to create unique and engaging integrated campaigns but also comfortable getting hands on with the delivery.
- Experience delivering B2B experiential campaigns is essential.
- Confident managing photo and video shoots, including content creation call sheets and editing.
- Able to deliver POS and understand how to make a brand stand out.
- B2B experience working in the trade sector - retail, convenience stores, grocery stores, wholesale specialists etc.
- A broad skill set covering production, brand activation, advertising, content creation, social media, creative, print, digital advertising.
- Able to project manage end to end campaigns but also comfortable getting hands on with delivery.
- Able to identify opportunities for new business, including creating decks and pitching for new business.
Benefits:
- Salary of £45,000 to £55,000
- An opportunity to work with instantly recognisable global brands
- Pension
- Flexible working - 3 days in the office
- Private healthcare
- Day off for your birthday
- Summer and Christmas parties
- Much much more
Account Director- Experiential, FMCG employer: Premier
Contact Detail:
Premier Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director- Experiential, FMCG
✨Tip Number 1
Network with professionals in the FMCG sector. Attend industry events, webinars, or local meetups to connect with potential colleagues and clients. Building relationships can give you insights into the company culture and may even lead to referrals.
✨Tip Number 2
Familiarise yourself with the latest trends in experiential marketing and B2B communications. Being knowledgeable about current strategies and successful campaigns can help you stand out during interviews and discussions.
✨Tip Number 3
Prepare a portfolio showcasing your previous work on end-to-end campaigns, especially those related to FMCG. Highlight your role in strategic planning, execution, and results achieved to demonstrate your capability.
✨Tip Number 4
Practice your pitch skills. Since pitching for new business is a key responsibility, rehearse presenting your ideas clearly and confidently. Consider mock interviews or pitch sessions with friends or mentors to refine your approach.
We think you need these skills to ace Account Director- Experiential, FMCG
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing end-to-end B2B experiential campaigns, especially for FMCG clients. Use specific examples that demonstrate your strategic thinking and project management skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for experiential marketing and how your background aligns with the role. Mention your experience in pitching for new business and how you can contribute to the agency's growth.
Showcase Relevant Experience: When detailing your work history, focus on your achievements in delivering successful campaigns. Highlight any specific projects that involved retail, convenience, or wholesale markets, as these are crucial for this position.
Prepare for Potential Questions: Anticipate questions related to your experience with B2B campaigns and client management. Be ready to discuss how you've identified new business opportunities and created pitch decks in previous roles.
How to prepare for a job interview at Premier
✨Showcase Your Campaign Experience
Be prepared to discuss specific B2B experiential campaigns you've managed. Highlight your role in the end-to-end process, from strategic creation to delivery, and how you ensured client satisfaction.
✨Demonstrate Your Strategic Mindset
Think about how you can create unique and engaging integrated campaigns. Be ready to share examples of how you've identified opportunities for growth within existing accounts or new clients.
✨Prepare for Pitching Scenarios
Since pitching for new business is crucial, practice presenting a mock pitch deck. Focus on how you would approach a potential client and what strategies you would use to win their business.
✨Understand the FMCG Landscape
Research the latest trends in the FMCG sector, especially in retail and out-of-home communications. Being knowledgeable about the industry will help you engage in meaningful conversations during the interview.
