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For Companies At a Glance
- Tasks: Lead marketing operations, manage tools, and optimise processes for maximum impact.
- Company: Join Smartly, a leader in AI-powered advertising technology transforming brand experiences.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration across teams.
- Why this job: Be part of a global team driving innovative marketing strategies that make a real difference.
- Qualifications: 10+ years in B2B marketing, expertise in marketing automation, and strong analytical skills required.
- Other info: Work closely with top brands and manage significant ad spend across major platforms.
The predicted salary is between 43200 - 72000 £ per year.
We are expanding our global Growth Marketing team at Smartly and seeking a passionate marketing professional to join us! As the Director of Marketing Operations, you will play a critical role in ensuring the Marketing team operates efficiently with the right tools, services, and processes while maximizing the impact of all marketing activities. This role combines hands-on marketing automation expertise with high-level strategic planning, cross-functional project management, and operational leadership to enhance marketing performance, scalability, and revenue contribution. Reporting to the VP of Growth Marketing and leading a team of three, you will be a key member of the global marketing team. You will also collaborate closely with Sales, SDR, Sales Operations, Finance, and the broader marketing team to drive the success of marketing initiatives.
As the Director of Marketing Operations at Smartly, you will…
- Own the full marketing technology stack, identifying and implementing new tools and integrations.
- Manage the lead lifecycle, including lead scoring and progression from creation to opportunity, in collaboration with Sales Operations.
- Ensure data quality and governance by maintaining best practices in key systems, including database hygiene, enrichment, segmentation, and analysis.
- Lead annual and quarterly marketing planning, setting measurable goals aligned with business priorities.
- Oversee project management and execution of marketing initiatives, ensuring cross-team alignment, timely delivery, and efficient resource allocation.
- Manage and allocate the marketing budget, ensuring optimized spend for maximum impact.
- Own marketing reporting, including marketing attribution models, and build and maintain Salesforce and Marketo Measure dashboards to track marketing performance across the funnel, to inform budget decisions.
- Define key marketing KPIs and develop cross-functional reporting for performance analysis.
- Partner with Sales Operations to optimize integrations and data flow between Marketo, Salesforce, and other sales tools.
- Troubleshoot and resolve marketing technology issues, optimizing platform performance and efficiency.
We are looking for...
- 10+ years of B2B marketing experience in tech companies (preferably SaaS).
- Proven experience in marketing operations or with deep proficiency in marketing automation and CRM platforms (e.g., Marketo, Hubspot, Salesforce), with preference for Marketo experience.
- Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights.
- Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
- Detail-oriented mindset and strong problem-solving skills.
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Experience with data analysis and reporting tools (e.g., Google Analytics, Tableau, Datorama) is a plus.
About Smartly
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.
Director of Marketing Operations employer: Smartly.io
Contact Detail:
Smartly.io Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Marketing Operations
✨Tip Number 1
Familiarise yourself with the marketing technology stack that Smartly uses, particularly Marketo and Salesforce. Understanding how these platforms work and their integration will give you a significant edge during discussions with the hiring team.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific metrics and KPIs you've managed, as this will demonstrate your ability to contribute to Smartly's performance goals.
✨Tip Number 3
Highlight your project management experience by discussing how you've successfully led cross-functional teams in the past. Be prepared to share specific projects where you ensured timely delivery and resource allocation, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Network with current or former employees of Smartly to gain insights into the company culture and expectations for the Director of Marketing Operations role. This can provide you with valuable information to tailor your approach and demonstrate your genuine interest in the position.
We think you need these skills to ace Director of Marketing Operations
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant B2B marketing experience, particularly in tech companies. Emphasise your expertise in marketing operations and any specific tools like Marketo or Salesforce that you have used.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing operations and how your skills align with the role at Smartly. Mention specific achievements that demonstrate your ability to enhance marketing performance and lead teams effectively.
Showcase Analytical Skills: Provide examples of how you've used data analysis to drive marketing decisions. Highlight your experience with reporting tools like Google Analytics or Tableau, and how these have contributed to successful marketing initiatives.
Highlight Project Management Experience: Detail your project management skills by discussing past projects where you managed multiple tasks simultaneously. Explain how you ensured timely delivery and cross-team collaboration, which is crucial for the Director of Marketing Operations role.
How to prepare for a job interview at Smartly.io
✨Showcase Your Marketing Automation Expertise
As a Director of Marketing Operations, it's crucial to demonstrate your hands-on experience with marketing automation tools like Marketo and Salesforce. Be prepared to discuss specific projects where you've implemented these tools to drive efficiency and performance.
✨Highlight Your Analytical Skills
This role requires strong analytical abilities. Bring examples of how you've interpreted data to identify trends and make strategic decisions. Discuss any experience you have with reporting tools like Google Analytics or Tableau to back up your claims.
✨Emphasise Cross-Functional Collaboration
Since the position involves working closely with Sales, Finance, and other teams, share experiences that showcase your ability to collaborate effectively across departments. Highlight any successful projects where teamwork was key to achieving goals.
✨Prepare for Project Management Questions
Given the emphasis on project management in this role, be ready to discuss your organisational skills and how you've managed multiple projects simultaneously. Use specific examples to illustrate your approach to ensuring timely delivery and resource allocation.
