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For Companies At a Glance
- Tasks: Lead global CRM strategy and launch a new loyalty programme for a beloved brand.
- Company: Join a recognised global consumer brand with millions of loyal customers.
- Benefits: Enjoy flexible working, a great benefits package, and a fantastic work-life balance.
- Why this job: Be a key player in a major transformation journey with significant investment.
- Qualifications: Experience in building CRM programmes and leading high-performing teams is essential.
- Other info: This role offers a competitive salary of £90-130k plus bonuses.
The predicted salary is between 90000 - 130000 £ per year.
Working for a recognised and loved global consumer brand with tens of millions of customers, the Director of CRM & Loyalty will lead the global strategy for CRM and launch a brand new loyalty program, managing a team of 20+ people. With over £200m investment into revamping their digital and CRM, this person will be a key figure in taking the business on a transformation journey and shaping the strategy across all markets.
The Director of CRM & Loyalty will be responsible for:
- Driving customer engagement and loyalty across all global markets (UK, EU, US & APAC)
- Global CRM strategy and lifecycle management
- Developing a new loyalty program
- Increasing customer lifetime value (CLTV)
- Leading, managing and growing a team of 20+
- Working closely with departments across marketing, digital, data, ecommerce and product
The Director of CRM & Loyalty will have:
- Built CRM and loyalty programs that have elevated consumer brands
- Led and built high performing teams
- Experience in segmentation and customer lifecycle management
- Excellent analytical skills and a data driven mindset
- Great communication and stakeholder management skills
- Candidates could come from a variety of sectors such as retail, ecommerce, leisure, travel, telco, hospitality, entertainment, etc.
- Candidates could come from roles like Head of CRM, Head of Loyalty, CRM Director, etc.
This is a great opportunity for a talented Director of CRM & Loyalty to join a well-known brand, with big investment, at the start of a large-scale transformation. They can offer a great benefits package, as well as a good work life balance, flexible working and a fantastic culture.
Director of CRM & Loyalty employer: RedCat Digital
Contact Detail:
RedCat Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of CRM & Loyalty
✨Tip Number 1
Network with professionals in the CRM and loyalty space. Attend industry events, webinars, or local meetups to connect with others who have experience in building successful programmes. This can help you gain insights and potentially get referrals.
✨Tip Number 2
Showcase your leadership skills by discussing your experience in managing teams. Prepare examples of how you've successfully led teams in previous roles, particularly in driving customer engagement and loyalty initiatives.
✨Tip Number 3
Familiarise yourself with the latest trends in CRM and loyalty programmes. Being knowledgeable about current best practices and innovative strategies will demonstrate your commitment to the role and your ability to drive transformation.
✨Tip Number 4
Prepare to discuss your analytical skills and data-driven mindset. Be ready to share specific examples of how you've used data to inform decisions and improve customer lifetime value in past roles.
We think you need these skills to ace Director of CRM & Loyalty
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in CRM and loyalty programs. Focus on specific achievements that demonstrate your ability to drive customer engagement and manage high-performing teams.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and outline how your previous experiences align with the responsibilities of the Director of CRM & Loyalty role. Mention any relevant projects that showcase your strategic thinking and leadership skills.
Showcase Analytical Skills: Since the role requires excellent analytical skills, include examples of how you've used data to inform decisions in past roles. Highlight any tools or methodologies you are familiar with that can enhance CRM strategies.
Prepare for Interviews: If selected for an interview, be ready to discuss your vision for a new loyalty program and how you would approach customer lifecycle management. Prepare to share insights on how you would lead a team and collaborate with other departments.
How to prepare for a job interview at RedCat Digital
✨Showcase Your Strategic Vision
As a Director of CRM & Loyalty, it's crucial to demonstrate your ability to develop and implement a global strategy. Be prepared to discuss your past experiences in building successful CRM and loyalty programmes, and how you envision elevating the brand's customer engagement.
✨Highlight Team Leadership Skills
With a team of 20+ people under your management, showcasing your leadership style is essential. Share examples of how you've built high-performing teams, fostered collaboration, and driven results through effective team management.
✨Emphasise Data-Driven Decision Making
Given the importance of analytical skills in this role, be ready to discuss how you've used data to inform your strategies. Provide specific examples of how you've leveraged customer insights and analytics to enhance customer lifetime value and drive engagement.
✨Prepare for Cross-Department Collaboration
This role requires working closely with various departments. Be prepared to discuss your experience in stakeholder management and how you've successfully collaborated with marketing, digital, and product teams to achieve common goals.
