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- Tasks: Lead a rebranding strategy to enhance our company's identity and engage audiences.
- Company: Join The Ortus Club, an international event marketing firm connecting executives worldwide.
- Benefits: Enjoy remote work flexibility and the chance to impact global business discussions.
- Why this job: Be part of a diverse team focused on excellence and continuous learning in a dynamic environment.
- Qualifications: Experience in brand strategy, market research, and strong communication skills are essential.
- Other info: This is a one-month consultancy role with opportunities for future projects.
Remote. Looking to grow your career on an international stage? Join a team that delivers high-level business experiences across the world’s top markets.
About Us
The Ortus Club is an international event marketing firm specialised in executives knowledge-sharing roundtable discussions. Our sessions—conducted both virtually and in person—are designed to facilitate meaningful dialogue, foster strategic connections, and support business growth. We partner with some of the world’s leading organisations to deliver over 50 curated events each month, providing a platform for decision-makers to exchange insights, share best practices, and explore emerging opportunities across industries and regions. With a diverse team of over 130 professionals based in the Philippines, Italy, and Kosovo, we are committed to excellence, collaboration, and continuous learning in everything we do.
Job Overview:
We are seeking an experienced Brand Strategy Consultant to lead and execute a comprehensive rebranding strategy for our organisation. This one-month consultancy role will focus on revitalising the company's brand identity to reflect current market trends, enhance brand perception, and engage our target audience more effectively.
Duration: 1 month
Key Responsibilities:
- Brand Audit & Analysis: Conduct a thorough assessment of the current brand positioning, visual identity, messaging, and market perception. This includes competitor analysis and audience research to identify key opportunities for repositioning.
- Brand Strategy Development: Develop a strategic plan that aligns with the company’s vision, values, and long-term goals. This will involve crafting brand narratives, defining brand purpose, and identifying key brand pillars to guide the rebranding efforts.
- Visual Identity & Messaging: Collaborate with design and marketing teams to create a cohesive visual identity, including logos, color schemes, typography, and imagery, that resonates with the target audience. Ensure all brand messaging across channels is consistent and aligned with the new direction.
- Stakeholder Alignment: Work closely with key stakeholders within the company to ensure their vision is integrated into the rebranding process. Conduct workshops or interviews as needed to gather input and refine the strategy.
- Market Testing & Feedback: Implement small-scale tests of the rebrand within the market to gather feedback and make any necessary adjustments before a full rollout.
Deliverables: Provide clear, actionable brand guidelines and a roadmap for future brand initiatives, as well as recommendations for marketing campaigns that align with the new brand strategy.
Key Skills and Experience:
- Proven experience in brand strategy and rebranding projects, with a portfolio of successful case studies.
- Expertise in market research, brand positioning, and competitive analysis.
- Strong understanding of visual identity, messaging, and customer engagement strategies.
- Excellent communication skills, with the ability to influence stakeholders at all levels.
- Creative problem-solving abilities with a data-driven approach to decision-making.
- Ability to work independently, manage tight deadlines, and drive results within a short time frame.
Preferred Qualifications:
- Previous experience with rebranding within B2B Marketing.
- Proficiency in design tools (e.g., Adobe Creative Suite, Figma) or familiarity with the design process.
- A degree in Marketing, Communications, Business, or a related field.
Brand Strategy Consultant (Rebranding) employer: The Ortus Club - Executive Knowledge Sharing
Contact Detail:
The Ortus Club - Executive Knowledge Sharing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Strategy Consultant (Rebranding)
✨Tip Number 1
Familiarise yourself with The Ortus Club's current brand identity and recent projects. Understanding their existing positioning will help you articulate how your rebranding strategies can enhance their market presence.
✨Tip Number 2
Network with professionals in the event marketing industry, especially those who have experience in B2B marketing. Engaging with these individuals can provide insights into current trends and challenges that may inform your approach.
✨Tip Number 3
Prepare to discuss specific examples from your portfolio that demonstrate your success in brand strategy and rebranding. Highlighting measurable outcomes will showcase your ability to drive results effectively.
✨Tip Number 4
Be ready to present a preliminary vision for the rebranding during your interview. This could include initial ideas for visual identity or messaging that aligns with The Ortus Club's goals, showing your proactive approach.
We think you need these skills to ace Brand Strategy Consultant (Rebranding)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand strategy and rebranding projects. Use specific examples from your portfolio that demonstrate your expertise in market research and brand positioning.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand strategy and explain how your skills align with the Ortus Club's vision and goals. Mention any previous successful rebranding projects you've led and how they relate to the role.
Showcase Your Creative Process: If applicable, include a brief overview of your creative process in your application. Describe how you approach brand audits, strategy development, and stakeholder alignment, as these are key responsibilities for the role.
Highlight Communication Skills: Since excellent communication is crucial for this position, provide examples of how you've effectively influenced stakeholders in past roles. This could be through workshops, presentations, or collaborative projects.
How to prepare for a job interview at The Ortus Club - Executive Knowledge Sharing
✨Showcase Your Portfolio
Bring along a well-curated portfolio that highlights your previous rebranding projects. Be prepared to discuss the strategies you implemented, the challenges you faced, and the results achieved. This will demonstrate your hands-on experience and ability to deliver impactful brand transformations.
✨Understand Their Brand
Before the interview, research The Ortus Club thoroughly. Understand their current brand positioning, target audience, and market trends. This knowledge will allow you to tailor your responses and show how your vision aligns with their goals for rebranding.
✨Prepare for Stakeholder Engagement
Since stakeholder alignment is crucial for this role, think of examples where you've successfully engaged stakeholders in past projects. Be ready to discuss your approach to gathering input and ensuring everyone’s vision is integrated into the strategy.
✨Demonstrate Creative Problem-Solving
Be prepared to discuss specific challenges you've encountered in previous rebranding efforts and how you overcame them. Highlight your creative problem-solving skills and data-driven decision-making process, as these are key attributes they are looking for.
