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For Companies At a Glance
- Tasks: Drive innovative marketing strategies and manage campaigns to attract students.
- Company: Join the Engineering College of Technology, a new UK higher education provider linked to a global leader.
- Benefits: Opportunity for remote work, career progression, and a vibrant team culture.
- Why this job: Be part of a growing brand with a focus on impactful marketing and student engagement.
- Qualifications: Degree in Marketing or related field preferred; experience in education marketing is a plus.
- Other info: Diversity is celebrated here; all backgrounds are encouraged to apply.
The predicted salary is between 28800 - 43200 £ per year.
Are you a dynamic marketing professional ready to drive impactful campaigns and elevate brand presence? The Engineering College of Technology (ECT) is excited to announce the expansion of our team with a new position: Marketing Coordinator. ECT has recently been established and registered as a higher education provider in the UK. ECT is a sister company of the Australian-based Engineering Institute of Technology (EIT). EIT is an engineering education and training specialist with more than 30 years of association with the engineering industry worldwide. EIT delivers more than 85 industry-driven accredited qualifications and professional development courses, to students in over 160 countries. Students study on-campus and online using an innovative and interactive platform of learning. As we continue to grow, we are delighted to be in the UK with the Engineering College of Technology (ECT).
About the Role
We’re looking for an innovative and results-driven Marketing Coordinator to join ECT and play a key role in expanding our reach, attracting students, and supporting growth through strategic marketing initiatives. This role is ideally for someone looking at progressing into a Marketing Manager role at ECT within two years.
Key Responsibilities:
- Developing and driving results-oriented marketing strategies in conjunction with the Australian based marketing team including digital and print campaigns, SEO/SEM, EDMs, events, and social media advertising.
- Customer Relationship Management (CRM) handling and optimisation to nurture student prospects along the decision-making process.
- Being responsible for updates on the website.
- Ensuring consistent application of the ECT brand and adherence to all advertising compliance requirements.
- Undertaking regular market research on customers, competitors and industries to apply insights into the marketing and sales strategies for continuous improvement.
- Overseeing the sustainable growth and value of our social media presence.
- Overseeing the timely production of ECT's high quality marketing content and collateral.
- Adequately reporting on the performance of all marketing activities in a timely manner.
- Implementing business-savvy strategies to sustainably increase awareness of the ECT brand, nationally and internationally.
About You:
- A degree in Marketing, Communications, or a related field (desirable).
- Proven experience in marketing, preferably in the education sector.
- Previous marketing experience especially planning and executing campaigns across all marketing channels (SEO, PPC, and paid social media).
- Previous marketing experience with social media management.
- Excellent written and verbal communication skills, with a flair for creating compelling content.
- Familiarity with WordPress as a platform for website management, content creation and SEO optimisation.
- Experience with data analysis and marketing performance tracking.
- Strong project management and organisational skills, with the ability to work both independently and collaboratively.
- A creative and strategic thinker with a passion for brand-building and audience engagement.
Equal Employment Opportunity:
EIT embraces and values a diverse workforce. We are an equal opportunity employer and recognise that an inclusive and diverse workforce is key to building the best team environment and achieving positive business outcomes. First Nations people, those identifying as LGBTQIA+, people of all ages, with disabilities and culturally diverse people are encouraged to apply.
Marketing Coordinator employer: Engineering College of Technology
Contact Detail:
Engineering College of Technology Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Coordinator
✨Tip Number 1
Familiarise yourself with the Engineering College of Technology's brand and values. Understanding their mission and how they position themselves in the education sector will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your knowledge of digital marketing strategies, especially in SEO and social media management. Be prepared to discuss specific campaigns you've worked on and the results achieved, as this will demonstrate your hands-on experience.
✨Tip Number 3
Network with professionals in the education sector, particularly those involved in marketing. Attend relevant events or webinars to connect with industry insiders who might provide insights or even referrals for the role.
✨Tip Number 4
Prepare to discuss how you would approach market research and data analysis. Being able to articulate your process for gathering insights and applying them to marketing strategies will set you apart as a candidate who can contribute to ECT's growth.
We think you need these skills to ace Marketing Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in the education sector. Emphasise your skills in campaign planning, social media management, and content creation to align with the role's requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of ECT's mission. Mention specific strategies you would implement to enhance their brand presence and attract students.
Showcase Your Creativity: Include examples of past marketing campaigns you've worked on, particularly those that demonstrate your ability to think creatively and strategically. Use metrics to show the impact of your work.
Proofread and Edit: Before submitting your application, carefully proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Engineering College of Technology
✨Showcase Your Marketing Knowledge
Make sure to brush up on the latest marketing trends, especially in the education sector. Be prepared to discuss specific campaigns you've worked on and how they align with the responsibilities of the Marketing Coordinator role.
✨Demonstrate Your Creativity
Since this role requires innovative thinking, come prepared with ideas for potential marketing strategies or campaigns that could benefit ECT. This will show your enthusiasm and ability to contribute from day one.
✨Highlight Your Communication Skills
As excellent written and verbal communication skills are essential, be ready to provide examples of how you've effectively communicated marketing messages in the past. Consider sharing a piece of content you've created that had a positive impact.
✨Familiarise Yourself with ECT's Brand
Research ECT and its sister company, EIT, to understand their brand values and target audience. This knowledge will help you tailor your responses and demonstrate your commitment to upholding their brand identity during the interview.
