Digital Performance Executive

We are working with the world’s largest premium international schools organisation. Every day, their teachers help 70,000+ students achieve more than they ever imagined possible. When you join the Marketing Admissions and Communications team, you’ll become part of a global family of talented and creative experts working for a fast-growing premium international brand. A transformational education at one of their schools is focused on excellent academic outcomes, creativity, wellbeing, and international connectedness. Their innovative use of educational technology also creates a personalised, 21st century learning experience for all students, while their global scale means they can recruit and retain the world’s best teachers and offer unforgettable events and expeditions.

The Role

We are looking for someone to assist with the optimisation and creation of paid media campaigns to deliver lead generation targets, working closely with regions and schools to apply local insight. You will report into The Digital Performance Manager and your focus of the role will be tracking and optimizing the delivery of our campaigns to deliver against lead generation targets.

As a member of the central support Digital team, you will help improve their Digital Performance marketing working alongside their Product and Analytics team.

Operation Expertise

• Support the delivery of group wide paid media campaigns (emphasis on PPC) ensuring that they are executed to plan and are meeting targets.
• Fulfil relevant daily, weekly, monthly and quarterly tasks ensuring that all campaigns are executed to plan and meet the targets.
• Work with Digital Performance Manager to ensure that:

• Campaigns/projects timelines, cost estimates, schedules and forecasts are accurately developed and adhered to.
• Campaigns are set up and optimized in the correct way, according to brief and best practices.
• Budgets are spent within daily/monthly limits.
• Campaigns are monitored regularly and hit relevant targets.
• Reports and presentations are delivered to the highest level of quality and integrity.

Professional Expertise

• Be at the forefront of overall performance marketing knowledge.
• Keep up to date with industry news and developments.
• Experience/understanding of all various digital media channels (SEM, Display, Programmatic, Social Media) and the potential for them.
• Understand each school and region’s unique search challenges and apply optimization techniques to test and deploy to keep each school ahead in their market.
• Provide regular reports and insight to campaigns as needed.
• Take a proactive approach to personal development planning using company toolkits and procedures as appropriate.
• Take ownership for personal development and work with Digital Performance Manager to develop and implement a focused and straightforward Personal Development Plan.
• Take ownership for requesting feedback from others in a timely fashion.
• Provide both constructive and appreciative feedback both unprompted and when asked.

PERSONAL SPECIFICATIONS

Essential

• Bachelor’s Degree.
• Hands on PPC experience. Google, Bing, Yandex, Baidu.
• Hands on experience of Google Display Network campaign implementation.
• Hands on experience of paid social campaign implementation e.g. Facebook, LinkedIn.
• Good cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures.
• Excellent analytical skills – with the passion and drive to demonstrate and quantify success.
• Results orientated with the ability to consistently map efforts against identified KPIs and ROI.
• Up to date with the latest trends and best practices in website development and measurement.
• Google AdWords & Bing Ads certified.
• Experience in budget management.
• Experience with Google Analytics and Google 360 Direct to consumer performance targeting experience - lead generation experience.

Desirable

• Experience in project management and the ability to prioritize work against the organisation’s goals.
• CMS experience will be an advantage.
• Additional languages an advantage.
• Experience of scaling digital acquisition campaigns in multiple countries outside UK.
• Digital creative for social and display – imagery and CTA development.

What next

Their people are empowered to make a difference in their fields of expertise. Their fast pace of growth requires evolution and change from everyone, giving you the chance to define the role you do in the future. This challenges the learning agility of our employees and ensures every day brings interesting new experiences.

Curious to know more and discuss the company, the opportunity, and their benefits further? Apply below and Mags Rendle will be in touch to answer all your questions.