Creative Copywriter

Job Title: Creative Copywriter

Location: Leeds, LS12 (Hybrid working available)

Type: Full-time

Salary: Competitive, based on experience

About Smile White

We’re Smile White – the smile experts. Bold, fresh, and unapologetically confident, we bring premium dental care to the masses. Now, we’re looking for a creative wordsmith who can match our energy and bring our campaigns to life with words that hit home.

The Role

We’re on the hunt for a Creative Copywriter who lives and breathes bold ideas. You’ll craft campaign copy that turns heads and delivers results — from big-picture brand messaging to snappy social captions. Fast, witty, and always on-brand, you’ll help shape how Smile White sounds to the world.

What You'll Be Doing

• Conceptualising and writing campaign copy across digital and offline channels
• Creating sharp, engaging B2C content that captures attention and drives action
• Collaborating with the marketing, design, and social teams to build cohesive campaigns
• Writing everything from ad headlines and taglines to emails, landing pages, and video scripts
• Jumping into brainstorms, bringing ideas to the table, and running with them — fast

What We’re Looking For

• 2+ years experience in a creative copywriting role — preferably B2C
• A portfolio packed with punchy campaigns and clever ideas
• Proven experience writing campaign copy that converts and connects
• Ability to write with wit, speed, and flair
• A sharp eye for tone and consistency — always on brand, always engaging
• Comfortable working in a fast-paced, high-energy environment

Bonus Points If You Have

• Experience working in health, beauty, or lifestyle sectors
• A background in branding or ad agency work
• Knowledge of SEO principles (but don’t worry — we don’t do keyword stuffing here)

Why Smile White?

• A growing brand with big ambitions
• A creative-first culture where your ideas matter
• Hybrid working options (based out of our Leeds HQ)
• A team that works hard, laughs harder, and celebrates wins

Ready to Make 'Em Smile?

Send us your CV and a portfolio that shows off your best creative work. We want to see punchy, smart, scroll-stopping copy — show us what you’ve got.