PR Senior Account Director- b2b across retail, FMCG and food & drink - to £60k
PR Senior Account Director- b2b across retail, FMCG and food & drink - to £60k

PR Senior Account Director- b2b across retail, FMCG and food & drink - to £60k

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead B2B PR for major brands in food, drink, and retail sectors.
  • Company: Join a supportive mid-sized PR agency with a focus on employee wellbeing.
  • Benefits: Enjoy flexible working, with only one day a week in the office.
  • Why this job: Be part of a dynamic team driving impactful campaigns for household names.
  • Qualifications: Experience in a PR agency and a passion for B2B communications required.
  • Other info: Diversity and inclusion are at the heart of the company culture.

The predicted salary is between 43200 - 72000 £ per year.

Are you a trade PR professional that loves working for big name brand clients? This role offers the chance to work on huge household name clients with a focus on b2b PR and communications, leading across big name clients particularly in the beer, wine and spirits sector.

As well as client management, overseeing media relations and campaign delivery, this role offers the chance to drive a growing trade PR offering covering events and on trade activations across the retail and hospitality industry. Working on well known names across food & drink, retail and FMCG, you will be driving the b2b PR function and be the key client strategic lead.

This is a genuinely lovely, mid sized PR agency with around 40 people across consumer, digital, this specialist corporate and b2b PR team. They have a huge focus on employee welfare and wellbeing, with an amazing commitment to D&I at the heart of that. The agency has an open and autocratic culture, ensuring people feel supported to do their best work.

They are specifically looking for a PR Senior Account Director (or strong Account Director ready to step up) with experience of working in a PR agency (doesn’t have to be current but needs agency experience at some stage) and with a passion for b2b PR and experience across food, drink or retail. Experience working with BWS clients or on trade for hospitality would be a real bonus but not essential.

You must be a fantastic project manager and motivational team leader, thriving on getting the best out of others. Most importantly, they are looking for someone who has the balance of wanting to slot in and be a key team player in developing this growing team and wider business. They offer really flexible working (typically only one day a week in the office), operating in a very trust focused and grown up environment, needing people who thrive in that culture.

PR Senior Account Director- b2b across retail, FMCG and food & drink - to £60k employer: Untapped Recruitment

This mid-sized PR agency is an exceptional employer, offering a vibrant work culture that prioritises employee welfare and wellbeing, alongside a strong commitment to diversity and inclusion. With a focus on flexible working arrangements and a supportive environment, employees are empowered to excel in their roles while collaborating on exciting projects for renowned clients in the food, drink, and retail sectors. The agency fosters professional growth, making it an ideal place for those looking to advance their careers in a dynamic and rewarding setting.
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Contact Detail:

Untapped Recruitment Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land PR Senior Account Director- b2b across retail, FMCG and food & drink - to £60k

Tip Number 1

Network with professionals in the B2B PR space, especially those who have experience with big name brands in the food, drink, and retail sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the latest trends in trade PR.

Tip Number 2

Showcase your project management skills by discussing specific campaigns you've led in previous roles. Be prepared to share examples of how you motivated your team and achieved successful outcomes, as this will resonate well with the agency's focus on teamwork and leadership.

Tip Number 3

Familiarise yourself with the agency's current clients and recent campaigns, particularly in the beer, wine, and spirits sector. This knowledge will not only help you during interviews but also demonstrate your genuine interest in their work and your ability to contribute from day one.

Tip Number 4

Emphasise your adaptability and ability to thrive in a flexible working environment. Share experiences where you've successfully managed remote teams or projects, highlighting your self-motivation and commitment to achieving results in a trust-focused culture.

We think you need these skills to ace PR Senior Account Director- b2b across retail, FMCG and food & drink - to £60k

Trade PR Expertise
B2B Communications
Client Management
Media Relations
Campaign Delivery
Project Management
Team Leadership
Strategic Thinking
Event Management
Knowledge of FMCG Sector
Understanding of Food & Drink Industry
Adaptability to Flexible Working
Strong Communication Skills
Passion for Diversity and Inclusion

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience in trade PR, particularly with big name brands in the food, drink, and retail sectors. Use specific examples of campaigns you've led or contributed to, showcasing your project management skills.

Craft a Compelling Cover Letter: In your cover letter, express your passion for b2b PR and your understanding of the beer, wine, and spirits sector. Mention how your values align with the company's focus on employee welfare and D&I, and why you would thrive in their flexible working environment.

Showcase Leadership Skills: Highlight your experience as a team leader and project manager. Provide examples of how you've motivated teams and driven successful campaigns, especially in a PR agency setting. This will demonstrate your ability to be a key player in their growing team.

Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which is crucial in the PR industry.

How to prepare for a job interview at Untapped Recruitment

Showcase Your B2B PR Passion

Make sure to express your enthusiasm for B2B public relations during the interview. Share specific examples of past campaigns you've worked on, especially those related to food, drink, or retail sectors, to demonstrate your expertise and passion for the industry.

Highlight Your Client Management Skills

Prepare to discuss your experience in managing client relationships. Be ready to provide examples of how you've successfully overseen media relations and campaign delivery, particularly with big-name clients, as this will be crucial for the role.

Demonstrate Project Management Excellence

As a Senior Account Director, strong project management skills are essential. Be prepared to talk about how you prioritise tasks, manage timelines, and lead teams to ensure successful campaign execution, showcasing your ability to motivate others.

Emphasise Cultural Fit

This agency values employee welfare and a supportive culture. During the interview, convey your alignment with their open and autocratic culture. Discuss how you thrive in trust-focused environments and your commitment to diversity and inclusion.

PR Senior Account Director- b2b across retail, FMCG and food & drink - to £60k
Untapped Recruitment
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  • PR Senior Account Director- b2b across retail, FMCG and food & drink - to £60k

    London
    Full-Time
    43200 - 72000 £ / year (est.)

    Application deadline: 2027-04-30

  • U

    Untapped Recruitment

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