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JD.COM

Senior Digital Marketing Manager

London Full-Time 43200 - 72000 £ / year (est.) Home office (partial)

Job Description

Key Responsibilities

Insights & GMV Growth

Analyze European shopping behaviors (e.g., sustainability trends, regional payment preferences) to design campaigns boosting GMV through localized promotions and seasonal strategies.
Partner with product teams to pilot AI-driven tools (e.g., personalized recommendations, dynamic pricing) that increase conversion rates and average order value.

Campaign Development & Optimization

Build and iterate marketing tools (e.g., automated bundling systems, loyalty gamification) to enhance user engagement and repeat purchases.
Monitor real-time campaign performance via Tableau/Google Analytics, adjusting strategies to maximize ROI.

Strategic Partnerships & Cultural Campaigns

Collaborate with European brands, influencers, and logistics partners to co-create campaigns aligned with local festivals (e.g., Christmas markets, Summer Sales) and cultural moments.
Leverage TikTok/Instagram trends to amplify brand visibility and drive category-specific sales growth.

Qualifications

Education & Experience

Bachelor’s/Master’s in Marketing, Data Analytics, or related field.
8+ years in e-commerce campaign management, with 5+ years focused on European markets (experience with Amazon Ads or Shopify campaigns is a plus).
Proven success in scaling campaigns with measurable GMV impact.

Technical Skills

Advanced proficiency in SQL, Google Analytics, and A/B testing frameworks.
Familiarity with Meta Business Suite, TikTok Ads Manager, and CRM platforms.
Understanding of GDPR compliance and cross-border logistics challenges.

Soft Skills

Cultural sensitivity to navigate diverse European markets (e.g., UK, Germany, France).
Strong stakeholder management skills to align internal teams and external partners.
Adaptability to thrive in a fast-paced, multicultural environment.

Salary & Career Growth:

Compensation: Competitive package with performance-based bonuses.
Career Path: Opportunities to advance into roles such as Regional Operations Lead or Head of User Growth, with exposure to global market expansion strategies.

Senior Digital Marketing Manager employer: JD.COM

As a Senior Digital Marketing Manager at our company, you will thrive in a dynamic and inclusive work culture that values innovation and collaboration. We offer competitive compensation packages, performance-based bonuses, and ample opportunities for career advancement, including pathways to leadership roles in global market strategies. Located in a vibrant European city, our team embraces cultural diversity, ensuring that your insights into local shopping behaviours will directly influence impactful marketing campaigns.