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For Companies At a Glance
- Tasks: Lead digital marketing campaigns to boost sales and user engagement across Europe.
- Company: Join a dynamic e-commerce company focused on innovative marketing strategies.
- Benefits: Enjoy a competitive salary, performance bonuses, and opportunities for career advancement.
- Why this job: Be part of a fast-paced, multicultural team driving impactful marketing initiatives.
- Qualifications: 8+ years in e-commerce marketing with strong analytical and technical skills required.
- Other info: Work with cutting-edge AI tools and collaborate with top European brands.
The predicted salary is between 43200 - 72000 £ per year.
Key Responsibilities
- Insights & GMV Growth: Analyze European shopping behaviors (e.g., sustainability trends, regional payment preferences) to design campaigns boosting GMV through localized promotions and seasonal strategies.
- Partner with product teams to pilot AI-driven tools (e.g., personalized recommendations, dynamic pricing) that increase conversion rates and average order value.
- Campaign Development & Optimization: Build and iterate marketing tools (e.g., automated bundling systems, loyalty gamification) to enhance user engagement and repeat purchases.
- Monitor real-time campaign performance via Tableau/Google Analytics, adjusting strategies to maximize ROI.
- Strategic Partnerships & Cultural Campaigns: Collaborate with European brands, influencers, and logistics partners to co-create campaigns aligned with local festivals (e.g., Christmas markets, Summer Sales) and cultural moments.
- Leverage TikTok/Instagram trends to amplify brand visibility and drive category-specific sales growth.
Qualifications
- Education & Experience: Bachelor’s/Master’s in Marketing, Data Analytics, or related field. 8+ years in e-commerce campaign management, with 5+ years focused on European markets (experience with Amazon Ads or Shopify campaigns is a plus). Proven success in scaling campaigns with measurable GMV impact.
- Technical Skills: Advanced proficiency in SQL, Google Analytics, and A/B testing frameworks. Familiarity with Meta Business Suite, TikTok Ads Manager, and CRM platforms. Understanding of GDPR compliance and cross-border logistics challenges.
- Soft Skills: Cultural sensitivity to navigate diverse European markets (e.g., UK, Germany, France). Strong stakeholder management skills to align internal teams and external partners. Adaptability to thrive in a fast-paced, multicultural environment.
Salary & Career Growth:
- Compensation: Competitive package with performance-based bonuses.
- Career Path: Opportunities to advance into roles such as Regional Operations Lead or Head of User Growth, with exposure to global market expansion strategies.
Senior Digital Marketing Manager employer: JD.COM
Contact Detail:
JD.COM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in European e-commerce, especially around sustainability and regional preferences. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your understanding of the market.
✨Tip Number 2
Showcase your experience with AI-driven tools and data analytics by preparing specific examples of how you've used these technologies to boost campaign performance. Being able to discuss real-world applications will set you apart from other candidates.
✨Tip Number 3
Network with professionals in the digital marketing space, particularly those who have experience in European markets. Attend industry events or webinars to connect with potential colleagues and gain insights that could be beneficial for your application.
✨Tip Number 4
Prepare to discuss your approach to stakeholder management and collaboration with external partners. Think of examples where you've successfully aligned teams or co-created campaigns, as this is crucial for the role.
We think you need these skills to ace Senior Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in e-commerce and European markets. Emphasise your achievements in campaign management and any measurable impacts on GMV.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the company's goals and how your skills align with their needs. Mention specific tools and strategies you've successfully implemented in past roles, especially those related to AI-driven marketing.
Showcase Technical Skills: Clearly outline your proficiency in SQL, Google Analytics, and A/B testing frameworks in your application. Provide examples of how you've used these tools to optimise campaigns and drive results.
Highlight Cultural Sensitivity: Given the role's focus on diverse European markets, include examples of how you've successfully navigated cultural differences in previous campaigns. This will show your adaptability and stakeholder management skills.
How to prepare for a job interview at JD.COM
✨Showcase Your Analytical Skills
As a Senior Digital Marketing Manager, you'll need to demonstrate your ability to analyse shopping behaviours and campaign performance. Be prepared to discuss specific examples of how you've used data analytics tools like Google Analytics or Tableau to drive marketing strategies and boost GMV.
✨Highlight Your Experience with Localisation
Given the focus on European markets, it's crucial to showcase your experience in creating localized campaigns. Share examples of how you've tailored marketing strategies to fit regional preferences and cultural moments, such as local festivals or trends on platforms like TikTok and Instagram.
✨Discuss Collaboration and Stakeholder Management
Collaboration is key in this role. Be ready to talk about your experience working with product teams, brands, and influencers. Highlight how you've successfully managed stakeholders to align on campaign goals and ensure smooth execution.
✨Demonstrate Adaptability and Cultural Sensitivity
In a fast-paced, multicultural environment, adaptability is essential. Prepare to discuss how you've navigated diverse markets and adapted your strategies accordingly. Show that you understand the importance of cultural sensitivity in marketing.
