Global Lifecycle Marketing Manager

Our client, a global and innovative social media company, is recruiting for a Global Lifecycle Marketing Manager to join their business in the UK.

Position Title

Global Lifecycle Marketing Manager

Position Type

6 months FTC with possible extension

Start Date

ASAP

Location

London or Dublin

Contact :

Felix C | +49 (0) 89 238 898 85

The Global Lifecycle Marketing Manager will own the global lifecycle marketing strategy,

ensuring a seamless customer journey with personalized messaging across all funnel stages, while collaborating with regional marketing managers to align local email strategies with the global lifecycle marketing framework.

Responsibilities:

Lifecycle Marketing Strategy & Execution

• Automate and optimize customer lifecycle touchpoints to enhance engagement, retention, and revenue
• Act as the air traffic controller for lifecycle communications to prevent audience fatigue and optimize messaging cadence
• Help shape our tooling roadmap by identifying opportunities for enhanced automation, segmentation, and personalization capabilities

Audience Segmentation & Targeting

• Develop and maintain segmentation strategies based on country/region, funnel stage, and customer behaviour
• Ensure accurate targeting to deliver relevant and timely communications across all lifecycle stages

Cross-Regional Coordination

• Collaborate with regional marketing managers to align local email strategies with the global lifecycle marketing framework
• Share best practices and insights to drive consistent and effective communication across all markets
• Collaborate and coordinate with broader SMB team ie. our product vertical team and dev team on cross-functional programmes and email tooling development

Performance Tracking & Reporting

• Monitor and analyze key metrics such as delivery rates, open rates, click-through rates, bounce rates, unsubscribe rates, activations and incremental revenue
• Generate and share data-driven insights and reports with regional stakeholders to optimize campaign effectiveness

Automation & Workflow Optimization

• Design and implement automated email sequences (e.g., welcome, nurture, re-engagement) in collaboration with the global inbound marketing manager and our global lead management team
• Continuously improve automation processes to scale customer engagement efficiently
• A/B Testing & Experimentation
• Develop and execute A/B testing strategies to optimize email engagement, activations and revenue
• Leverage insights from tests to drive continuous improvement

Requirements:

• 5-7 years of experience in an email marketing or customer lifecycle marketing role
• Strong understanding of customer journey mapping and personalized messaging strategies
• Ability to analyze key metrics (e.g., open rates, CTRs, conversions, etc..) and translate data into actionable insights
• Experience managing cross-regional email strategies and balancing global vs. local marketing needs
• Strong understanding of A/B testing frameworks
• Preferred Qualifications
• Experience of working within a global team.
• Experience at a startup or in an entrepreneurial environment in the tech industry.