Brand Activation Manager - FMCG Alcohol

We\’re partnering with a fast-growing FMCG brand with a strong presence across the UK and European markets. As they continue to expand, they\’re looking for a Brand Activation Manager to take ownership of shopper marketing, in-store execution, and digital brand presence-ensuring their products are easy to find, shop, and enjoy.

This is a fantastic opportunity to work with a leading drinks brand in a high-growth environment, offering autonomy, creativity, and the chance to shape best-in-class activation strategies.

The Role
Sitting within the marketing team, you\’ll be responsible for driving brand visibility and engagement across key customers in retail and digital channels. You\’ll work cross-functionally with sales, category, and external agency partners to deliver impactful activation plans that resonate with shoppers and drive commercial success.

Key Responsibilities:

• Develop and execute activation plans that align with commercial objectives
• Work closely with retailers to ensure standout in-store visibility and promotions
• Lead on customer events to drive engagement and brand presence
• Collaborate with digital teams to enhance online brand execution
• Measure and evaluate the success of activations, ensuring ROI and continuous improvement

Who We\’re Looking For

• FMCG experience in trade/brand marketing
• Proven track record of turning insights into execution
• Strong budget and project management skills
• Commercially minded, with the ability to work cross-functionally
• Hands-on, proactive, and thrives in a fast-paced environment

Location: Hybrid working Cambridgeshire / London

Desired Skills and Experience

Brand marketing, Shopper Marketing, Trade Marketing, Customer Marketing