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- Tasks: Lead PPC strategy and optimise campaigns for growth and ROI.
- Company: QiH is a dynamic digital marketing group in the iGaming sector, based in London.
- Benefits: Enjoy hybrid working, competitive salary, bonuses, and regular team events.
- Why this job: Join a fast-paced, innovative team where data drives success and personal growth is valued.
- Qualifications: Proven PPC management experience, strong analytical skills, and excellent communication abilities required.
- Other info: Be part of a vibrant culture with opportunities for career development and recognition.
The predicted salary is between 43200 - 72000 £ per year.
Our Company: QiH is a global digital marketing group specialising in the iGaming sector, operating across various international markets. Our companies include Digital Adventures, which provides traffic to leading iGaming operators; Wizard Interactive, an affiliate partner for top US online casinos; and Tau Marketing Services, which offers three consumer-focused casino brands through the Aspire network. QiH is a fast-growing, innovative, and progressive scale-up business headquartered in London with a collective of brilliant brains in Skopje. We specialise in multi-channel marketing. Thanks to our Affiliate, Paid Media, SEO, Retention, and Data and analytics teams, we are successful across several areas in a highly competitive industry. Data is at the core of what we do at QiH, but our people are at the heart of our success! At QiH, we have created an energetic and target-driven culture and continuously invest in each individual.
The Role: Our Paid Media team is growing! We’re looking for an ambitious, KPI driven, and experienced PPC Lead to join our team in London. In this role you will lead our PPC Strategy and be responsible for the sustained growth and optimisation of a diverse range of campaigns, playing a key role in the development of integrated multi-channel campaigns. The successful candidate will be passionate about paid media and be highly analytical with a proven ability to make data driven decisions in a fast paced environment. You will lead a team to drive revenue by taking a hands-on approach to delivering the PPC strategy.
Key Responsibilities:
- Develop and lead the team to execute the PPC strategy for the business ensuring the channel is delivering the required volume and ROI.
- Manage account budgets, ensuring daily and monthly budgets are inline with our ROAS targets.
- Monitor paid search performance numbers, maximising KPIs at all stages of the funnel, such as Impression Share, CTR, CVR and ROAS.
- Make daily management and optimisation decisions and ensure they are implemented with accuracy.
- Implement best practice approaches across all brands and ensure the accounts are operating as efficiently as possible.
- Conduct experiments to test new features and strategies within the accounts, constantly taking a test and learn approach.
- Implement robust creative and landing page optimisation testing processes.
- Provide regular reporting and analysis so that stakeholders are kept up to date with performance.
- Closely monitor competitor PPC activity and use auction insights to not only understand the market, but also to improve our position within it.
- Conduct regular competitor research using the various tools within Google to assess competitor activity.
- Work with the wider Acquisition Team on core messaging, strategies, budgeting and forecasting.
- Be a skilled manager with a proven track record of developing members of staff through regular contact and coaching.
- Take responsibility for your team’s performance and career development.
About You:
- Established expertise in a PPC management role.
- Profit-focused and KPI driven.
- Excellent communication skills.
- Incredibly organised and confident in a fast-paced environment.
- A commercial attitude.
- Highly numerate analytical and target driven with the proven ability to deliver ROI.
- Obsessive about monitoring and driving performance.
- Ability to both lead strategy and be hands-on managing campaigns.
- Experience in managing large monthly budgets.
- Knowledge of pixel implementation tracking systems and analytics software.
- Strong reporting skills with an advanced working knowledge of Microsoft Excel and experience of data visualisations systems such as Tableau.
- Involvement in projects from inception to completion from a commercial and technical standpoint.
- Passionate about processes with an impeccable level of attention to detail.
What You’ll Get:
- Competitive Basic Salary.
- Quarterly Bonuses.
- Hybrid working.
- Private Health Care.
- Market Leading Training Programme.
- Recognition & Reward Scheme.
- Annual Company Conference (previous destinations Bologna, Dubrovnik, Belgrade and Thessaloniki).
- Regular Happy Hour / Team Lunches.
- Free Coffee, Drinks & Snacks.
What’s the next step? Our hiring process ensures we're recruiting the right people for the role. We ensure that people are as suitable for us as we are for them. If you like the sound of what we're all about at QiH and want to join a team where you can make an impact, please apply or contact us at careers@qih-group.com.
PPC Lead employer: QiH Group
Contact Detail:
QiH Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Lead
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and digital marketing, especially within the iGaming sector. This will not only help you understand the competitive landscape but also demonstrate your passion and knowledge during interviews.
✨Tip Number 2
Network with professionals in the digital marketing and iGaming industries. Attend relevant events or webinars to connect with potential colleagues and learn more about QiH's culture and values.
✨Tip Number 3
Prepare to discuss specific PPC campaigns you've managed in the past, focusing on your analytical approach and the results achieved. Be ready to share how you optimised budgets and improved ROI, as this aligns with the role's key responsibilities.
✨Tip Number 4
Research QiH's brands and their current PPC strategies. Understanding their market position and competitor activity will allow you to provide insightful suggestions during your interview, showcasing your proactive approach.
We think you need these skills to ace PPC Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PPC management and showcases your ability to drive ROI. Use specific metrics and examples from previous roles to demonstrate your success.
Craft a Compelling Cover Letter: In your cover letter, express your passion for paid media and your analytical skills. Mention how your experience aligns with QiH's goals and culture, and why you are excited about the opportunity to lead their PPC strategy.
Showcase Relevant Skills: Emphasise your expertise in managing large budgets, using analytics software, and your familiarity with pixel implementation tracking systems. Highlight any experience you have with data visualisation tools like Tableau.
Prepare for Potential Questions: Think about how you would approach developing a PPC strategy for QiH. Be ready to discuss your past experiences with campaign optimisation and how you measure success in PPC.
How to prepare for a job interview at QiH Group
✨Show Your Passion for PPC
Make sure to express your enthusiasm for paid media during the interview. Share specific examples of successful campaigns you've managed and how your passion has driven results in previous roles.
✨Demonstrate Analytical Skills
Prepare to discuss how you use data to inform your decisions. Bring examples of how you've monitored KPIs like CTR and ROAS, and be ready to explain your approach to optimising campaigns based on performance metrics.
✨Be Ready to Discuss Budget Management
Since managing account budgets is crucial for this role, come prepared with examples of how you've successfully managed large budgets in the past. Highlight your experience in aligning spending with ROI targets.
✨Understand the Competitive Landscape
Research QiH's competitors and be ready to discuss their PPC strategies. Show that you can analyse competitor activity and suggest ways to improve QiH's position in the market based on your findings.
