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- Tasks: Lead marketing for sustainability conferences, creating strategies and managing campaigns.
- Company: Join a friendly, diverse team in London focused on decarbonisation and sustainability.
- Benefits: Enjoy a collaborative work environment with opportunities for growth and creativity.
- Why this job: Make an impact in the sustainability sector while developing your marketing skills.
- Qualifications: One year of B2B events marketing experience and strong copywriting skills required.
- Other info: Passionate marketers are encouraged to apply for this exciting opportunity!
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a B2B Events Marketing Manager to join our friendly, diverse, and growing team based in London. You will have responsibility for marketing a portfolio of decarbonisation and sustainability conferences. You will create and execute marketing plans and strategies to create leads for sales teams and drive online bookings. The role covers all aspects of end-to-end campaign management including strategy, reporting and analysis, project management, marketing planning and execution.
Key Responsibilities:
- Devise and execute comprehensive marketing plans to achieve growth targets for assigned events
- Collaborate with the Marketing Executive to ensure timely execution of marketing campaigns
- Closely monitor campaign performance and implement necessary adjustments
- Oversee all marketing activities to ensure timely completion
- Develop and implement effective paid and organic social media marketing strategies
- Identify audience gaps and create data research strategies to address them
- Build targeted data selections for marketing campaigns
- Analyse weekly reports to identify growth opportunities and potential issues
- Stay informed about market trends and audience preferences
- Produce compelling, benefit-driven marketing copy for various channels (email, brochures, website, social media)
- Execute email campaigns using marketing automation tools
- Monitor and optimize website performance
- Establish strategic partnerships with key media partners and associations
Qualifications:
- Minimum of one year of experience in a similar B2B events marketing role
- Excellent copywriting and analytical skills, with a proven ability to plan and execute successful marketing campaigns
- Experience in campaign management and driving paid delegate attendance
- Proficiency in CRM platforms such as Active Campaign or HubSpot
To Apply: If you have a passion for marketing and the skills outlined above, we encourage you to apply for this exciting role.
Marketing Manager - B2B events employer: Globuc
Contact Detail:
Globuc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - B2B events
✨Tip Number 1
Familiarise yourself with the latest trends in B2B events marketing, especially in decarbonisation and sustainability. This knowledge will not only help you understand the market better but also allow you to speak confidently about how you can contribute to our goals.
✨Tip Number 2
Network with professionals in the B2B events space, particularly those focused on sustainability. Attend relevant conferences or webinars to make connections and gain insights that could be beneficial during your interview.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've managed in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive attendance and engagement, as this will showcase your hands-on experience.
✨Tip Number 4
Showcase your proficiency with CRM platforms like Active Campaign or HubSpot by discussing how you've used these tools to enhance campaign performance. Highlight any innovative strategies you've implemented to optimise marketing efforts.
We think you need these skills to ace Marketing Manager - B2B events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B events marketing. Focus on your achievements in campaign management, lead generation, and any specific tools you've used like Active Campaign or HubSpot.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of decarbonisation and sustainability. Mention specific campaigns you've executed and the results achieved to demonstrate your capability.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've monitored campaign performance and made data-driven decisions to optimise results.
Highlight Collaboration Experience: Since the role involves working closely with a Marketing Executive, mention any past experiences where you collaborated with team members to execute successful marketing strategies or campaigns.
How to prepare for a job interview at Globuc
✨Showcase Your Campaign Management Skills
Be prepared to discuss specific examples of marketing campaigns you've managed. Highlight your role in devising strategies, monitoring performance, and making adjustments based on data analysis.
✨Demonstrate Your Copywriting Prowess
Since excellent copywriting is crucial for this role, bring samples of your work or be ready to discuss how you create compelling marketing copy. Emphasise your ability to tailor messages for different channels.
✨Familiarise Yourself with CRM Tools
Make sure you understand the CRM platforms mentioned in the job description, like Active Campaign or HubSpot. Be ready to explain how you've used these tools to enhance campaign effectiveness.
✨Stay Updated on Market Trends
Research current trends in B2B events and sustainability marketing. Being knowledgeable about the industry will show your passion and help you engage in meaningful discussions during the interview.
