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- Tasks: Lead B2B marketing efforts and support B2C campaigns for Hurst Media.
- Company: Join Hurst Group, a top media partner in the UK, working with major publishers.
- Benefits: Enjoy a competitive salary, private healthcare, 29 days holiday, and vibrant office culture.
- Why this job: Be part of a creative team in a dynamic environment with growth opportunities.
- Qualifications: Degree in marketing and strong digital marketing experience required.
- Other info: Full-time role based in trendy Shoreditch, London.
The predicted salary is between 31000 - 39000 £ per year.
£37,000 - £45,000 per year (dependent on experience)
The Company:
Based in Shoreditch, London EC2A, Hurst Group Ltd is the UK’s trusted media partner: working alongside the biggest names in publishing including The Guardian, The Times, Daily Mail, The Evening Standard, MailOnline, The Sun Online and many more.
Within the Group, Hurst Media Company is one of the UK’s leading contract publishers; Hurst Media Agency offers full-service agency provision for our clients, planning and booking advertising campaigns across all channels including TV, Radio, Outdoor and Online; and Hurst Media Labs provides creative services and solutions.
The Job Role:
We are looking for a Marketing Manager to develop, execute and analyse all Hurst Media’s marketing activities. Broadly speaking, the role splits into two parts:
- Use B2B marketing to promote Hurst Media Group and its products and services to potential clients.
- Assist your colleagues in Hurst Media Company and Hurst Media Agency in running successful B2C campaigns on behalf of their clients.
This is a senior role within Hurst Media, preferably for someone with management and sales experience.
Responsibilities:
- Plan and execute all B2B marketing activity promoting Hurst Media Group to its client base. This would include:
- E-mail and CRM campaigns based on our comprehensive client database (Salesforce).
- Design, build and maintain Hurst Media’s social media presence.
- Promote the Group’s websites through SEO/SEM.
- Measure and report performance of all marketing campaigns, and assess against KPI and ROI goals.
- Oversee the company’s attendance at events, such as trade shows, conferences, and festivals.
- Brainstorm new and creative growth strategies.
- Collaborate with internal teams to maximise the effectiveness of the B2C advertising campaigns that they run on behalf of their clients.
- Provide insight into target audiences and the best way to reach them.
- Assist in the planning and execution of advertising campaigns.
- Advise on content and copy creation.
- Help perform all other relevant tasks essential for increasing the client's sales.
Requirements:
- Degree in marketing or a related field.
- Strong experience in email marketing campaigns.
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimising landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g. Google Analytics).
- Working knowledge of ad serving tools.
- Experience in setting up and optimising Google Adwords campaigns.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Strong analytical skills and data-driven thinking.
- Up to date with the latest trends and best practices in online marketing and measurement.
Job Type:
Full-time, Monday to Friday, 9am - 5.30pm office based.
Salary & Benefits:
- Healthy basic salary.
- Private healthcare.
- 29 days’ annual holiday.
- Ongoing career support and professional development.
- Clear career progression and management opportunities.
- On going high level training and mentoring.
- Christmas and summer parties.
- A fun, friendly exciting and vibrant work environment within modern offices in a trendy, vibrant part of London.
Key skills:
- Creative marketing.
- Marketing campaigns.
- Marketing.
- Teamwork.
- Marketing Strategy.
- Lead Generation.
- Campaigns.
- Attention to Detail.
- Communication.
- Digital Marketing.
- Google Analytics.
- Google Ads.
- Databases.
Marketing Manager employer: Hurst Group
Contact Detail:
Hurst Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network with professionals in the marketing field, especially those who have experience in B2B and B2C campaigns. Attend industry events or webinars to connect with potential colleagues and learn more about the latest trends in marketing.
✨Tip Number 2
Familiarise yourself with Hurst Media Group's current marketing strategies and campaigns. Understanding their approach will help you tailor your discussions during interviews and demonstrate your genuine interest in the company.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've measured and reported on marketing campaign performance in the past. Be ready to discuss specific KPIs and ROI goals you've achieved.
✨Tip Number 4
Brush up on your knowledge of tools like Salesforce, Google Analytics, and Google Ads. Being able to speak confidently about these platforms will set you apart as a candidate who is ready to hit the ground running.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in B2B and digital marketing. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of Hurst Group Ltd's role in the media industry. Mention specific campaigns or strategies you've successfully implemented in the past.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to drive marketing decisions. Highlight your experience with tools like Google Analytics and any successful A/B testing you've conducted.
Demonstrate Creativity: Include examples of creative marketing strategies you've developed or executed. This could be through case studies or specific projects that illustrate your ability to engage target audiences effectively.
How to prepare for a job interview at Hurst Group
✨Know Your Marketing Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to the role, such as ROI and conversion rates. Be prepared to discuss how you've used data to drive marketing decisions in your previous roles.
✨Showcase Your Creativity
Prepare examples of innovative marketing campaigns you've led or contributed to. Highlight your ability to think outside the box and how your creative strategies have positively impacted previous employers.
✨Understand the Company’s Brand
Research Hurst Group Ltd and its various media outlets. Understand their target audience and recent campaigns. This will help you tailor your responses and demonstrate your genuine interest in the company.
✨Prepare for Scenario Questions
Anticipate questions that ask how you would handle specific marketing challenges, such as launching a new product or improving an underperforming campaign. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
