At a Glance
- Tasks: Lead marketing strategies and campaigns to drive growth and generate leads.
- Company: Join an award-winning marketing agency in the heart of London.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and impact.
- Why this job: Make a real difference in a high-performance team focused on growth and innovation.
- Qualifications: Proven marketing expertise and a passion for driving results are essential.
- Other info: Collaborate closely with top-tier talent and shape the agency's future.
The predicted salary is between 43200 - 72000 £ per year.
Walker and Sloan are working exclusively with an award-winning marketing agency in London. Due to fantastic growth, they are looking for a Marketing and Business Development Director to join them on a full-time basis in their London offices.
As Marketing & Business Development Director, you’ll operate at the heart of our Growth team, leading the strategy and execution of business development, sales, and marketing plans that fuel our ambitious growth plans. A true marketing expert, you’ll blend strategic thinking, creativity, and operational expertise to design and run high-impact programmes and campaigns that raise our profile, generate demand, and nurture opportunities.
Working with the Chief Growth Officer and Growth Team, you’ll shape and execute creative, differentiating marketing strategies that establish the agency as the Destination Agency for both clients and top-tier talent. You’ll take ownership of demand and lead generation programmes, working closely with Client Directors to seamlessly transition opportunities through the sales funnel. With a deep understanding of marketing’s role across the entire customer journey, you’ll not only drive pipeline growth but also contribute to shaping a world-class client experience.
If you thrive in a high-performance, growth-focused environment and love turning strategy into results, this is your chance to make a real impact.
What you’ll be responsible & accountable for:
- Responsible for marketing and business development strategies that achieve our growth objectives, generate leads and contribute to our revenue targets.
- Responsible for developing, delivering and measuring high-quality, creative marketing campaigns with a particular focus on demand and lead generation through content, events and PR.
- Responsible for establishing and refining processes, standards and frameworks to ensure consistent, thorough and high-quality delivery of marketing activity.
- Responsible for managing the social team and ensuring activity on our social media channels aligns with the agency's marketing efforts.
- Responsible for building strong relationships with Heads of Departments which are essential to accessing the skills and support needed to deliver our own marketing efforts, and providing them with the marketing support to represent their service lines within the agency client offering.
- Responsible for the agency awards programme, entries and maximising the impact of wins.
- Accountable for marketing performance, quality and impact of marketing activities.
When you’re successful in this role:
- You’ll shape and run a marketing strategy that delivers MQLs into our sales funnel and raises the profile of the agency within the industry.
- You’ll be connected into departments across the agency, and work in close partnership with Client Directors to make the most of every MQL coming into the agency.
- You’ll be a centre of gravity for the agency, aware of, co-ordinating and maximising opportunities and ensuring that everyone contributes their part towards our successful marketing efforts.
- In addition, your performance will be measured on the number of MQLs generated monthly.
Director of Marketing And Business Development employer: Walker & Sloan Ltd | Certified B Corp
Contact Detail:
Walker & Sloan Ltd | Certified B Corp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Marketing And Business Development
✨Tip Number 1
Network with professionals in the marketing and business development field. Attend industry events, webinars, and workshops to connect with potential colleagues and learn about the latest trends. This will not only enhance your knowledge but also increase your visibility within the industry.
✨Tip Number 2
Showcase your strategic thinking and creativity by sharing relevant case studies or examples of successful campaigns you've led. Use platforms like LinkedIn to publish articles or posts that highlight your expertise and insights into effective marketing strategies.
✨Tip Number 3
Familiarise yourself with the agency's current marketing efforts and identify areas for improvement. Prepare a few ideas on how you could enhance their lead generation and demand strategies, and be ready to discuss these during your interview.
✨Tip Number 4
Build relationships with key stakeholders in the agency before applying. Reach out to current employees on LinkedIn to learn more about the company culture and expectations. This insider knowledge can give you an edge in understanding how to align your skills with their needs.
We think you need these skills to ace Director of Marketing And Business Development
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and business development. Focus on achievements that demonstrate your ability to drive growth, lead campaigns, and manage teams effectively.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the role and the agency. Discuss how your strategic thinking and creativity align with their ambitious growth plans, and provide specific examples of past successes.
Showcase Your Understanding of the Industry: In your application, demonstrate a deep understanding of the marketing landscape and how it impacts the customer journey. Mention any relevant trends or insights that could benefit the agency's growth strategy.
Highlight Collaborative Skills: Since the role involves working closely with various departments, emphasise your ability to build strong relationships and collaborate effectively. Provide examples of how you've successfully worked with cross-functional teams in the past.
How to prepare for a job interview at Walker & Sloan Ltd | Certified B Corp
✨Showcase Your Strategic Thinking
As a Director of Marketing and Business Development, it's crucial to demonstrate your ability to think strategically. Prepare examples of past campaigns where you successfully aligned marketing strategies with business objectives, highlighting the impact on growth and revenue.
✨Highlight Your Creative Campaigns
Be ready to discuss specific creative marketing campaigns you've led. Focus on how these initiatives generated leads and contributed to demand generation. Use metrics to quantify your success and show how your creativity can benefit the agency.
✨Emphasise Collaboration Skills
This role requires strong relationships with various departments. Share experiences where you collaborated effectively with different teams, particularly in transitioning opportunities through the sales funnel. Highlight your ability to build rapport and work towards common goals.
✨Prepare for Performance Metrics Discussion
Understand the key performance indicators relevant to this role, such as MQLs and campaign effectiveness. Be prepared to discuss how you have measured and reported on marketing performance in previous roles, showcasing your accountability and results-driven mindset.