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For Companies At a Glance
- Tasks: Manage PR activities, press releases, and influencer strategies for Dune London.
- Company: Dune London is a leading affordable luxury footwear brand with global reach.
- Benefits: Enjoy blended working, 60% employee discount, and 25 days holiday plus bank holidays.
- Why this job: Join a dynamic team in a growing company that values creativity and social impact.
- Qualifications: Proven fashion PR experience, strong relationship-building skills, and a keen interest in trends.
- Other info: Work in a new sustainable office with a friendly culture and team socials.
The predicted salary is between 28800 - 43200 £ per year.
About us
Dune London is the leading affordable luxury footwear and accessories brand in the UK, with broad distribution across both the UK and internationally. It has 50 stores in the UK and over 100 in 25 countries around the world. The company is entering a period of sustained growth both through additional stores, expansion of sales on its online channels and through third party partners both in the UK and globally. Celebrating its 30th anniversary, the group has over the years built an enviable position as the specialist in quality fashion footwear and accessories which has given it a unique position at the high end of the high street.
About the role
Our inspiring Brand & Marketing team are looking for a passionate and confident Press Officer to manage and support the efficient running of all things PR. The role will include delivering on seasonal press and influencer strategies as well as generating press coverage in key publications. The Press Officer will report directly into the Head of Marketing and work closely alongside all key departments.
RESPONSIBILITIES:
- Manage all press release and product send outs related to the ladies, men, and accessories product categories.
- Collaborate on developing strategies for new launches & projects as well as proactively providing imagery & information when needed by press.
- Work as a team with the larger marketing and social media team.
- Collaborate on the strategy of and deliver influencer content.
- Contribute to the day-to-day running of the press office: ordering of seasonal samples, sample tracking, product send outs, events, coverage tracking, look book creation, seasonal photography, communicating key stories.
About you
Experience
- Proven fashion PR experience within a fast-paced business.
- An understanding of PR tactics.
- Graduate calibre and able to build relationships quickly.
- A team player and excellent brand ambassador.
Knowledge
- Solid press relationships.
- Event management and execution.
- Database knowledge (such as Meltwater, Gorkana, PR Shots).
- A keen understanding and interest of trends in popular culture as a whole.
- Understanding and experience of media affiliates.
- Experience of working with and managing an agency and talent agents.
- Negotiation of contracts for talent, content creators, creative and PR agencies.
About the perks
- Blended working – spreading your time across our office and remote working.
- Brand new sustainable office in bustling West London (near Westfield).
- Friendly and open culture with flat structures allowing plenty of opportunity for development.
- Company growth and opportunity; Dune is opening new stores and channels and evolving all the time.
- Open-minded company, welcoming thoughts and ideas to be shared.
- Working with charitable organisations to help raise funds and give something back. Our current charity partner is Mental Health UK.
- 60% employee discount on Dune products.
- 25 days holiday (plus the bank holidays).
- Cycle2work.
- Company pension scheme.
- Life assurance for all team members.
- 3.00 p.m. finish every pay day Friday!
- Team socials and drinks – we like to have fun!
- Access to our employee assistance programme, retailTRUST, who provide loads of resources to support with wellbeing and personal development offer free counselling legal advice and financial guidance.
- Our own Wellbeing Allies – there to talk when you need them.
What happens next?
We will take a good look at your application and if we don’t feel we are right for you, we’ll make sure we let you know but sadly we are not able to give tailored feedback. If we are excited to find out more about you, we will give you a call and arrange to talk.
A few things that might help: Research the brand, the role, your interviewer on LinkedIn; browse our website; and visit a store if you can. Make sure you have plenty of examples to show off all your amazing skills and experience relevant to this role.
Press Officer employer: The Dune Group
Contact Detail:
The Dune Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Press Officer
✨Tip Number 1
Familiarise yourself with Dune London's brand identity and values. Understanding their unique position in the market will help you articulate how your skills align with their vision during discussions.
✨Tip Number 2
Network with current or former employees on LinkedIn to gain insights into the company culture and expectations for the Press Officer role. This can provide you with valuable information that may not be publicly available.
✨Tip Number 3
Prepare specific examples of your previous PR successes, especially in fashion. Highlight any experience you have with influencer collaborations or media relationships that could be relevant to Dune's needs.
✨Tip Number 4
Stay updated on current trends in fashion and popular culture. Being able to discuss recent developments or campaigns in the industry will demonstrate your passion and knowledge during the interview process.
We think you need these skills to ace Press Officer
Some tips for your application 🫡
Research Dune London: Start by thoroughly researching Dune London. Understand their brand values, product offerings, and recent news. This knowledge will help you tailor your application and demonstrate your genuine interest in the company.
Highlight Relevant Experience: In your CV and cover letter, emphasise your proven fashion PR experience and any specific achievements that relate to the responsibilities of the Press Officer role. Use quantifiable results where possible to showcase your impact.
Showcase Your Skills: Make sure to highlight your understanding of PR tactics, event management, and your ability to build relationships quickly. Provide examples of how you've successfully collaborated with teams or managed projects in the past.
Prepare for the Interview: If selected for an interview, prepare by gathering examples of your work that align with the role's requirements. Be ready to discuss your knowledge of media affiliates and your experience with negotiation, as these are key aspects of the position.
How to prepare for a job interview at The Dune Group
✨Know Your Brand
Before the interview, dive deep into Dune London's history, values, and current collections. Understanding their brand ethos will help you align your answers with what they stand for and show your genuine interest in the company.
✨Showcase Your PR Experience
Prepare specific examples from your previous roles that highlight your fashion PR experience. Discuss successful campaigns you've managed, press relationships you've built, and how you've contributed to a brand's visibility.
✨Demonstrate Team Collaboration
Since the role involves working closely with various departments, be ready to discuss how you've successfully collaborated with teams in the past. Highlight your ability to work as a team player and how you can contribute to a positive team dynamic.
✨Stay Updated on Trends
Be prepared to discuss current trends in fashion and popular culture. Showing that you have a keen understanding of what's happening in the industry will demonstrate your passion and relevance in the role of Press Officer.
