Marcomms Executive

Our global iGaming client has a multi-million-pound search budget focused on the UK, Spain, Canada, and LATAM with plans to enter many new markets in 2025. As they continue to expand, they are looking for a Brand & Marcomms Executive to support their brand’s growth across key markets, including the UK, Canada, Spain, Brazil, and Mexico.

They are looking for an experienced Brand & Marcomms Executive to join our Brand and Communications team. In this role, you will support our Brand & Comms Lead to ensure brand consistency across all global marketing communications and assist in the development and delivery of the company global brand strategy. This is a new and exciting opportunity for you to play a part in shaping the direction of the company brand and ensuring our brand proposition is lived through every single touchpoint, to improve the player experience.

Key Responsibilities of the Marcomms Executive:

• Support the Brand and Communications Lead in further developing and executing the brand strategy across all markets.
• Review all global creative work to ensure alignment with brand guidelines, positioning, and messaging.
• Support fellow team members during peak periods and provide holiday cover for the team - this will involve reviewing and approving marketing comms campaigns.
• Ensure brand consistency and alignment with brand pillars in all communications and creative outputs.
• Work with Country Managers to tailor brand messaging and creative for local audiences, while maintaining the integrity of the brand and its core values.
• Oversee the tracking of all messaging monthly across all markets, utilising brand tracker insights to drive necessary changes for balance and effectiveness.
• Support the Brand and Communications Lead and Country Managers in conducting market research projects, including brand tracking, customer surveys, and internal player surveys.
• Serve as the brand advocate for the company, acting as the day-to-day point of contact for brand-related inquiries, promoting understanding of brand values within the business.
• Oversee talent and music usage across all markets, ensuring everything used is properly licensed.
• Collaborate with the creative and copy teams to update the brand and tone of voice guidelines for each market.
• Assist in delivering brand workshops for the global team, to promote brand values and standards.
• Run bi-annual competitor workshops and collaborate with the Brand and Communications Lead and Creative Lead to refine brand strategy.
• Work with the product team to develop and support brand partnerships.
• Assist Country Managers in executing brand activations, including sponsorships and events.
• Benchmark company activity against competitors monthly as required to support the evolving brand strategy.
• Assist the B & C lead review effectiveness of brand campaigns via brand trackers and bespoke brand research.
• Analyse market trends and development that may impact offline marketing activities.

Key Skills of the Marcomms Executive:

• 2-3 years experience in a global brand marketing role (delivering brand consistency across all communications in line with brand strategy).
• Experience of developing creative work across all channels - with a particular focus on digital channels (Search/Display/Onsite banners etc) and key ATL channels like TV/Radio and OOH - this is to provide cover for Marcomms team in busy periods.
• Strong understanding of brand management principles and marketing strategies.
• Excellent communication and interpersonal skills and ability to share updates to wider teams.
• Ability to manage multiple projects effectively and meet deadlines.
• Excellent attention to detail - this role has a key focus on quality control and adherence to brand guidelines.
• Validated experience of working and leading on campaigns, across different channels and ideally in different markets globally.
• Analytical skills to assess and derive actionable insights.
• Adaptability and flexibility to work in a fast-paced environment.
• Knowledge of market research methodologies to inform strategy and decision-making.
• Passion for gaming and entertainment, with an understanding of current trends and audience preferences.
• Experience in the iGaming industry is beneficial but not mandatory.

Benefits:

• 24 days of annual leave, with additional days awarded after 3 years of service.
• Hybrid work model - 3 days in the office, 2 days working from home.
• Competitive salary plus an annual bonus (eligible after completing probation).
• Private healthcare and life insurance provided upon successful completion of probation.
• Participation in the company pension scheme.
• Regular team socials and events.