At a Glance
- Tasks: Lead strategic planning and execution of multi-channel marketing campaigns.
- Company: Join a dynamic financial services company offering mortgages and savings.
- Benefits: Enjoy a hybrid work model with flexibility and a competitive salary.
- Why this job: Be part of a creative team shaping brand identity and making an impact.
- Qualifications: Experience in generalist marketing and financial services is essential.
- Other info: Manage a team of 3 and develop innovative content strategies.
The predicted salary is between 42000 - 58000 £ per year.
Are you a creative, generalist marketing professional, seeking a new challenge? Our client has an exciting opportunity for a Marketing Manager to join their team, to lead the strategic planning, creation, delivery and measurement of multi-channel customer communications and campaign activities. The role is looking after a team of 3, developing the brand awareness, alongside developing and implementing their content marketing strategy. Our client offers mortgages and savings to the market; therefore, they do require someone who has financial services experience; preferably in the mortgage space. They can offer a hybrid approach to the working week, with at least one day per week at their head office in Essex.
Duties of the Marketing Manager will include:
- Manage the strategic planning of all comms resource to ensure all business needs are met in a timely, efficient and compliant way
- Develop and own a robust comms planning & briefing process to ensure all work is strategically aligned, rooted in insight, well-resourced, and delivered in full
- Develop & own campaign effectiveness metrics, to allow testing, tracking and optimisation against commercial KPIs
- Develop and implement content marketing strategy using the full mix of channels including online, CRM and branch, helping members feel happier about money
- Develop the brand identity & tone of voice for the business, in both B2B and B2C markets, creating a modern and distinctive brand
The successful individual will possess:
- A strong background in generalist marketing
- Previous experience with brand and campaign activities
- Previous experience in content marketing
- Financial Services industry experience/knowledge
Marketing Manager employer: Ultimate Banking Ltd
Contact Detail:
Ultimate Banking Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the financial services sector, particularly mortgages. Understanding the nuances of this industry will not only help you in interviews but also demonstrate your commitment to the role.
✨Tip Number 2
Showcase your experience in managing teams and campaigns. Be ready to discuss specific examples where you've led a team or successfully executed a marketing campaign, as this is crucial for the role.
✨Tip Number 3
Prepare to discuss your approach to developing brand identity and tone of voice. Think about how you can apply your creative skills to enhance the company's brand in both B2B and B2C markets.
✨Tip Number 4
Be ready to talk about metrics and analytics. The role requires developing campaign effectiveness metrics, so having a solid understanding of how to measure success will set you apart from other candidates.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in generalist marketing, brand management, and content marketing. Emphasise any previous roles in the financial services sector, particularly in mortgages, to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your creativity and strategic thinking. Discuss specific campaigns you've managed and how they achieved measurable results. Mention your understanding of the financial services industry and how you can contribute to the company's goals.
Showcase Leadership Skills: Since the role involves managing a team, highlight your leadership experience. Provide examples of how you've successfully led teams in past roles, focusing on collaboration, motivation, and achieving campaign objectives.
Demonstrate Knowledge of Metrics: In your application, mention your experience with campaign effectiveness metrics. Explain how you've used data to optimise marketing strategies and achieve commercial KPIs, as this is crucial for the role.
How to prepare for a job interview at Ultimate Banking Ltd
✨Showcase Your Financial Services Knowledge
Make sure to highlight your experience in the financial services sector, especially if you have worked in mortgages. Be prepared to discuss specific campaigns or strategies you've implemented in this area.
✨Demonstrate Your Leadership Skills
As you'll be managing a team of three, it's crucial to showcase your leadership abilities. Share examples of how you've successfully led teams, managed projects, and fostered collaboration in previous roles.
✨Prepare for Campaign Effectiveness Metrics
Since the role involves developing campaign effectiveness metrics, come ready to discuss how you've tracked and optimised campaigns in the past. Bring examples of KPIs you've used and the results achieved.
✨Understand the Brand Identity
Familiarise yourself with the company's brand identity and tone of voice. Be prepared to discuss how you would develop and implement a content marketing strategy that aligns with their brand values and resonates with both B2B and B2C audiences.