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- Tasks: Lead regional marketing initiatives and support sales targets through strategic planning.
- Company: Join a respected leader in the property industry, known for innovation and excellence.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and professional growth.
- Why this job: Make a real impact in marketing while collaborating with diverse teams and agencies.
- Qualifications: Strong communication, analytical skills, and experience in marketing are essential.
- Other info: Ideal for driven individuals looking to advance their marketing careers.
The predicted salary is between 36000 - 60000 £ per year.
Our client, a respected property industry leader, seeks a dynamic Regional Marketing Manager to spearhead commercial marketing within a designated region. This crucial role strategically manages and executes all regional commercial marketing initiatives, directly supporting the Sales Director to achieve sales targets and implement the overarching marketing strategy.
Key Responsibilities include:
- Managing daily marketing activities
- Operating within the agreed budget
- Competitor analysis
- Briefing and coordinating marketing materials
- Providing brand and advertising guidance to sales teams
- Liaising with PR, marketing, advertising, design, media, radio, and PPC agencies
- Attending strategic meetings
- Coordinating promotional activities (new site openings, re-launches)
- Coordinating press statements and managing media enquiries
- Collaborating on social media responses and promotional schedules
- Providing performance reports
- Commercial liaison for budget monitoring
- Overseeing property portal feeds and content
- Ensuring legal compliance of marketing materials
- Implementing group-led initiatives
- Managing e-campaigns and mail-shots
- Managing property photography
- Website content management
- Coordinating new development online launches
- Developing CRM (SMS and Marketing Cloud) campaigns
- Identifying new marketing opportunities
- Setting up and monitoring tracking and campaigns
- Managing charity and sponsorship relationships
- Supporting LAF documents
- Analysing marketing data to inform media spend
- Attending marketing managers' meetings
- Ensuring brand consistency
- Analysing data for media strategy recommendations
- Supporting Sales Directors with integrated campaign suggestions
The ideal candidate will possess:
- Excellent written and verbal communication skills
- Strong analytical abilities
- Relationship-building skills
- Commercial awareness
- Creativity and adaptability
- CRM (ideally Salesforce) and Google Analytics proficiency
- IT proficiency (Microsoft Office Suite, Adobe Photoshop)
- Essential experience managing marketing activities within a busy Sales/Marketing function
- Desirable experience in a Sales/Marketing management role within the House Building or Construction sector
- Solid understanding of customer and market dynamics
- Proven strategic marketing experience
- Experience analysing digital media campaigns
This is a fantastic opportunity for a driven marketing professional to make a significant impact. If you have the required skills and experience, we encourage you to apply.
Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.
Regional Marketing Manager employer: The Candidate Ltd
Contact Detail:
The Candidate Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Manager
✨Tip Number 1
Network with professionals in the property and construction sectors. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends, which can give you an edge in interviews.
✨Tip Number 2
Familiarise yourself with the latest marketing tools and platforms, especially CRM systems like Salesforce and analytics tools like Google Analytics. Being well-versed in these can demonstrate your readiness to hit the ground running.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've managed in the past. Highlight your role in those campaigns, the strategies you implemented, and the results achieved to showcase your hands-on experience.
✨Tip Number 4
Stay updated on the latest developments in the property market and marketing strategies. This knowledge will not only help you in interviews but also show your genuine interest in the role and the industry.
We think you need these skills to ace Regional Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly within the property or construction sectors. Emphasise your achievements in managing marketing activities and any specific campaigns you've led.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention how your skills align with the responsibilities listed, such as managing budgets, conducting competitor analysis, and collaborating with various agencies.
Showcase Analytical Skills: Since the role requires strong analytical abilities, include examples of how you've used data to inform marketing strategies or improve campaign performance. Highlight your proficiency with tools like Google Analytics.
Demonstrate Communication Skills: Given the importance of communication in this role, provide examples of how you've effectively liaised with different teams or stakeholders. This could include coordinating marketing materials or managing media enquiries.
How to prepare for a job interview at The Candidate Ltd
✨Know Your Marketing Metrics
Familiarise yourself with key marketing metrics and analytics, especially those relevant to the property industry. Be prepared to discuss how you've used data to inform your marketing strategies in previous roles.
✨Showcase Your Creativity
Prepare examples of innovative marketing campaigns you've led or contributed to. Highlight your ability to think outside the box and adapt strategies to meet specific regional needs.
✨Understand the Competition
Research the company's competitors and be ready to discuss their marketing strategies. This shows that you have a solid understanding of the market dynamics and can contribute valuable insights.
✨Demonstrate Relationship-Building Skills
Be ready to share experiences where you've successfully built relationships with various stakeholders, such as sales teams, agencies, and media contacts. This role requires strong collaboration, so showcasing your interpersonal skills is key.
