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For Companies At a Glance
- Tasks: Lead digital marketing strategies, manage campaigns, and optimise performance across various channels.
- Company: Join a dynamic team focused on innovative B2B technology solutions.
- Benefits: Enjoy flexible hours, a part-time schedule, and the chance to work with cutting-edge AI tools.
- Why this job: Be at the forefront of digital marketing, driving real impact while collaborating with creative minds.
- Qualifications: 3+ years in digital marketing, experience with Google Ads, SEO tools, and AI platforms required.
- Other info: This role is fully office-based, perfect for those seeking hands-on experience in a vibrant environment.
The predicted salary is between 30000 - 42000 £ per year.
Hours: Part Time, Three days per week (Tuesday, Wednesday and Thursday). Flexible hours can be offered. Please note: This role is fully office based with no hybrid working.
General Purpose of the Role
As the Digital Marketing Manager, you will lead the planning, execution, and optimisation of digital marketing strategies across a range of channels. This includes overseeing paid media, SEO, content strategy, lead generation campaigns, and social media. You will work hands-on, closely with internal teams and manage external marketing agencies to ensure the delivery of measurable business outcomes. You’ll also leverage AI marketing tools to drive personalisation, automation, and campaign efficiency.
Key Responsibilities and Day-to-Day Duties
- Develop and execute a comprehensive digital marketing strategy aligned with company goals.
- Manage multi-channel campaigns across SEO, PPC (Google Ads, LinkedIn), display advertising, and paid social.
- Use AI-driven marketing tools for content generation, audience targeting, email workflows, and campaign optimisation.
- Oversee the management, performance, and ROI of external marketing agencies and freelancers.
- Lead website optimisation efforts, focusing on UX, content, and conversion rate improvement.
- Develop and implement automated email marketing and lead nurturing campaigns.
- Collaborate with content creators and designers to ensure consistent messaging and branding across platforms.
- Analyse campaign performance via tools like Google Analytics, HubSpot, and SEMrush, and create regular reports to guide future strategy.
- Stay up to date with emerging digital tools and trends to continuously innovate and improve campaign effectiveness.
- Attend vendor meetings, events, and trade shows.
Requirements
- 3+ years of digital marketing experience, ideally in a B2B technology or IT-focused environment.
- Proven ability to manage and get results from external marketing agencies and service providers.
- Hands-on experience with Google Ads, LinkedIn Ads, and SEO/SEM tools (e.g., SEMrush, Ahrefs, Screaming Frog).
- Proficiency in using AI marketing platforms or tools (e.g., Jasper, ChatGPT, HubSpot AI, Surfer, or similar) to streamline campaigns and content creation.
- Strong command of Google Analytics, HubSpot, Zoho (or equivalent CRM/marketing automation software).
- Analytical and data-driven mindset with a track record of optimising digital campaigns.
- Strong project management skills and the ability to manage multiple priorities.
- Excellent copywriting, communication, and creative thinking skills.
Digital Marketing Manager (Part Time) employer: Rachel Hill Resourcing Limited
Contact Detail:
Rachel Hill Resourcing Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager (Part Time)
✨Tip Number 1
Familiarise yourself with the latest digital marketing trends and tools, especially those related to AI-driven marketing. This will not only help you in interviews but also demonstrate your proactive approach to staying current in the field.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience in B2B technology. Attend industry events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your role in optimising performance and achieving measurable results. Use data to back up your claims and show how you can bring similar success to our team.
✨Tip Number 4
Demonstrate your understanding of multi-channel marketing by being ready to suggest innovative strategies during your interview. Show us how you would approach our digital marketing challenges and what unique ideas you can bring to the table.
We think you need these skills to ace Digital Marketing Manager (Part Time)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in B2B technology or IT environments. Emphasise your hands-on experience with tools like Google Ads, LinkedIn Ads, and SEO/SEM tools.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your skills align with the company's goals. Mention specific achievements in previous roles that demonstrate your ability to manage multi-channel campaigns and optimise performance.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data-driven insights to improve campaign effectiveness. Highlight your experience with tools like Google Analytics and HubSpot, and any successful projects where you analysed performance metrics.
Highlight AI Marketing Experience: Since the role involves leveraging AI marketing tools, be sure to mention any experience you have with platforms like Jasper, ChatGPT, or HubSpot AI. Discuss how you've used these tools to enhance campaign efficiency and personalisation.
How to prepare for a job interview at Rachel Hill Resourcing Limited
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous digital marketing campaigns in detail. Highlight specific strategies you implemented, the tools you used, and the measurable outcomes achieved. This will demonstrate your hands-on experience and ability to drive results.
✨Familiarise Yourself with AI Tools
Since the role involves leveraging AI marketing tools, make sure you can talk about your experience with platforms like Jasper or HubSpot AI. Share examples of how you've used these tools to enhance campaign efficiency and personalisation.
✨Prepare for Analytical Questions
Expect questions that assess your analytical skills. Be ready to explain how you use data from Google Analytics or SEMrush to optimise campaigns. Discuss any specific metrics you focus on and how they influence your marketing decisions.
✨Demonstrate Strong Project Management Skills
The role requires managing multiple priorities, so be prepared to discuss your project management approach. Share examples of how you've successfully juggled various campaigns or projects, ensuring timely delivery and alignment with business goals.
