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- Tasks: Lead marketing analytics, transforming complex data into actionable insights for strategic decisions.
- Company: Join a dynamic team in the legal and professional services sector focused on data-driven growth.
- Benefits: Enjoy a competitive salary, flexible remote work, and opportunities for professional development.
- Why this job: Be at the forefront of marketing innovation, influencing key business strategies with your data expertise.
- Qualifications: Experience in data analytics, proficiency in SQL, Python, or similar tools, and strong communication skills required.
- Other info: Ideal for detail-oriented analysts ready to make a significant impact in a collaborative environment.
The predicted salary is between 54000 - 126000 £ per year.
Are you a highly skilled marketing data analyst with a background in professional services or legal sectors? Do you thrive on uncovering powerful insights from complex data and translating them into strategies that drive commercial success? If you’re ready to take the lead on data-driven marketing for a fast-paced, collaborative team, we want to hear from you.
My client is looking for a Senior Marketing Data Analyst to join their growing marketing and business development team. In this pivotal role, you’ll partner closely with stakeholders across marketing, sales and business development, providing strategic guidance underpinned by robust data engineering and analytics. Your work will play a central role in enhancing their market competitiveness, optimising marketing performance, and unlocking new opportunities for growth.
About the Role
As a Senior Marketing Data Analyst, you will take full ownership of our marketing analytics function—collecting, cleaning, and managing large datasets across a variety of channels, platforms and systems. You will design and implement advanced data collection strategies and build analytics models that help measure campaign effectiveness, segment clients, forecast trends, and benchmark against key competitors.
Key to your success will be your ability to provide actionable insight. From monitoring ROI and pipeline attribution to developing advanced visualisations and dashboards, your analysis will directly influence marketing and BD decisions at the highest level, as well as the firm’s Partners.
Key Responsibilities
- Design, build and manage scalable data models and pipelines to support marketing campaigns and client intelligence.
- Collect, clean and integrate large, complex data sets from CRM, marketing automation, digital platforms and other internal sources.
- Conduct competitor and market analysis to identify trends, opportunities, and threats across the legal and professional services sector.
- Work closely with sales, marketing and client development teams to evaluate performance, define KPIs and inform decision-making.
- Develop dashboards, reports, and visualisations that bring data to life and drive stakeholder engagement.
- Present strategic insights to senior leadership in a clear, commercial, and actionable format.
- Continuously improve data capabilities by recommending new tools, technologies and best practices in data engineering and analytics.
Who Are You?
My client is seeking a commercially astute, detail-oriented analyst with a proven ability to transform complex data into meaningful business insights. The ideal candidate will bring:
- Experience in a senior data analytics role within a law firm, consultancy, or professional services environment.
- Expertise in advanced data engineering and analytics tools such as SQL, Python, R, Power BI, Tableau, Alteryx, or similar.
- Strong understanding of marketing data, including digital channels, CRM systems (e.g., InterAction, Salesforce), and campaign performance metrics.
- Proven ability to conduct competitor intelligence, market segmentation, and predictive analytics.
- Exceptional communication skills with the ability to explain complex data clearly to non-technical stakeholders.
- A strategic mindset with a commercial focus and collaborative approach.
Qualifications
Degree / Master’s degree in Marketing Analytics, Data Science, Statistics, Business Intelligence, or a related field is preferred.
What’s on offer?
Competitive salary up to £90,000, depending on experience. Flexible remote working, with occasional in-person meetings (UK-based candidates only). Opportunity to work with a high-performing, forward-thinking international team at the heart of commercial growth.
Senior Marketing Data Analyst employer: Kindred | Marketing Recruitment Specialists
Contact Detail:
Kindred | Marketing Recruitment Specialists Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Data Analyst
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, such as SQL, Python, and Power BI. Having hands-on experience or even showcasing personal projects using these tools can set you apart during discussions.
✨Tip Number 2
Research the company’s recent marketing campaigns and their performance metrics. Being able to discuss these insights during your interview will demonstrate your proactive approach and genuine interest in their business.
✨Tip Number 3
Prepare to discuss how you've previously transformed complex data into actionable insights. Use specific examples that highlight your analytical skills and how they led to successful marketing strategies.
✨Tip Number 4
Network with professionals in the legal and professional services sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Senior Marketing Data Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in data analytics, particularly within the legal or professional services sectors. Emphasise your expertise in tools like SQL, Python, and Power BI, as well as any specific achievements that demonstrate your ability to drive marketing success through data.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and how your skills align with the role. Mention specific projects where you've successfully transformed complex data into actionable insights, and how you can contribute to the company's growth.
Showcase Your Analytical Skills: Prepare examples of your previous work that demonstrate your ability to collect, clean, and analyse large datasets. Be ready to discuss how you've used data to inform marketing strategies and improve performance metrics in past roles.
Highlight Communication Skills: Since the role requires presenting insights to senior leadership, emphasise your communication skills. Provide examples of how you've effectively communicated complex data findings to non-technical stakeholders, ensuring they understand the implications for business decisions.
How to prepare for a job interview at Kindred | Marketing Recruitment Specialists
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data analytics to drive marketing strategies. Be ready to explain your thought process and the tools you used, such as SQL or Python, to derive insights from complex datasets.
✨Understand the Industry
Familiarise yourself with the legal and professional services sectors. Research current trends, challenges, and competitors in these fields so you can speak knowledgeably about how your skills can benefit the company.
✨Communicate Clearly
Practice explaining complex data concepts in simple terms. Since you'll be presenting insights to non-technical stakeholders, demonstrating your ability to communicate effectively is crucial.
✨Prepare for Scenario Questions
Anticipate questions that ask you to solve hypothetical problems or analyse case studies. Think about how you would approach data collection, analysis, and presentation of findings in a real-world context.
