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- Tasks: Lead B2B marketing strategy for innovative health-tech devices, focusing on partnerships and market expansion.
- Company: Join a leading healthcare organisation revolutionising consumer medical devices in the UK & Ireland.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a cutting-edge industry.
- Qualifications: Experience in B2B marketing within healthcare, strong leadership skills, and expertise in digital marketing required.
- Other info: Opportunity for occasional travel and a chance to mentor a talented marketing team.
The predicted salary is between 60000 - 80000 £ per year.
A healthcare organisation is seeking a Marketing Director to drive the B2B marketing strategy for its portfolio of consumer medical devices in the UK & Ireland. This role will focus on building partnerships, generating leads, and expanding the market presence of their range of health-tech related devices. Key target audiences include the NHS, private medical practices, big national retail brands and independent specialist providers.
These are consumer health-tech devices, tailored for each individual’s needs utilising highly advanced technology which is recognised as far in advance of their competition. The company currently holds the market lead spot for supply to the NHS, as well as having competitors sell on their behalf.
With this hire, they’re looking for a Marketing Director who can establish a long-term marketing vision as the company looks to further cement their market position, ensuring their marketing engine is future facing and driving the right outputs to maintain their market lead position. Your role will include looking at their marketing strategy and ensuring they’re investing in the right channels, media, personnel and capabilities to maintain their growth trajectory.
This will include evolving certain channels like digital, introducing Account-Based Marketing (ABM), and setting KPIs around it. You will also focus on improving brand positioning and metrics, while keeping an eye on marketing efficiency and funnel conversion metrics.
Key Responsibilities:- Lead B2B Marketing Strategy: Define and implement a B2B marketing roadmap to grow market share for consumer medical devices across healthcare providers, retailers, and distributors.
- Lead Generation and Demand Creation: Execute strategic marketing campaigns to generate qualified leads and expand product reach.
- Account-Based Marketing (ABM): Engage key business customers using ABM strategies, targeting retailers, distributors, and healthcare providers.
- Brand Positioning and Market Penetration: Position the company as a trusted partner in the consumer medical device space, fostering ongoing relationships with healthcare providers and retailers.
- Team Leadership and Development: Manage and mentor a team of 9 marketing professionals, ensuring alignment with business goals and fostering a collaborative, high-performance culture.
- Data-Driven Decisions: Use market research and analytics to optimise campaigns, refine messaging, and enhance lead generation.
- Partnership and Relationship Management: Build and maintain relationships with key stakeholders, including distributors, retailers, and industry influencers, to drive brand advocacy.
- Experience in B2B marketing within consumer medical devices, MedTech, or healthcare.
- Proven success in B2B marketing strategies for healthcare providers/NHS, retailers, and distributors.
- Experience with products like hearing aids, prescription eyewear, diagnostic devices, mobility aids, sleep and respiratory devices, and personal health technology.
- Experience in Account-Based Marketing (ABM) and lead generation for B2B audiences.
- Strong leadership skills with the ability to manage and develop teams of 5+ marketing professionals.
- Expertise in digital marketing, CRM systems (e.g. Salesforce, HubSpot), and analytics tools.
- Strong communication, stakeholder management, and relationship-building skills.
- A data-driven approach to decision-making and adapting strategies to meet business goals.
- Salary: £60,000 – £80,000 (DOE) + benefits
- Location: Hybrid role – 40% office-based in Hamilton
- Travel: Occasional national and international travel required.
To apply, you can share your LinkedIn profile or email your CV. For more information, please contact Colin Doree, Recruiter at Blue Pelican.
Marketing Director - B2B Consumer Health-Tech UK & Ireland employer: Blue Pelican
Contact Detail:
Blue Pelican Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director - B2B Consumer Health-Tech UK & Ireland
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing within the healthcare sector. Understanding the nuances of consumer medical devices and how they are marketed to healthcare providers will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the health-tech industry, especially those involved in B2B marketing. Attend relevant conferences or webinars to build connections and gain insights that could be beneficial for your application.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing strategies you've implemented in the past, particularly those involving lead generation and account-based marketing. This will demonstrate your capability to drive results in a similar role.
✨Tip Number 4
Research the company’s current marketing efforts and identify areas for improvement. Being able to articulate your vision for their marketing strategy during the interview will show your proactive approach and understanding of their needs.
We think you need these skills to ace Marketing Director - B2B Consumer Health-Tech UK & Ireland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly within the consumer medical devices or healthcare sectors. Emphasise your leadership skills and any successful campaigns you've led.
Craft a Compelling Cover Letter: Write a cover letter that outlines your vision for the B2B marketing strategy. Discuss how your experience aligns with the company's goals and how you can contribute to their market position.
Showcase Relevant Skills: In your application, highlight your expertise in digital marketing, CRM systems, and data-driven decision-making. Mention specific tools you've used and how they have contributed to your success in previous roles.
Demonstrate Industry Knowledge: Include examples of your understanding of the healthcare landscape, particularly regarding partnerships with NHS and private medical practices. This will show your familiarity with the target audience and market dynamics.
How to prepare for a job interview at Blue Pelican
✨Understand the B2B Landscape
Familiarise yourself with the B2B marketing strategies specific to consumer health-tech. Be prepared to discuss how you can leverage your experience in healthcare marketing to drive lead generation and market penetration.
✨Showcase Leadership Skills
As a Marketing Director, you'll be managing a team of 9. Highlight your leadership experience and provide examples of how you've successfully mentored teams in the past, fostering a collaborative environment.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss how you've used analytics and market research to optimise marketing campaigns. Be ready to share specific metrics or KPIs you've set and achieved in previous roles.
✨Engage with Account-Based Marketing (ABM)
Since ABM is a key focus for this role, come equipped with examples of successful ABM strategies you've implemented. Discuss how you targeted key business customers and the outcomes of those efforts.
