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- Tasks: Manage trade marketing strategies for a global sportswear brand across e-commerce and retail.
- Company: Join a leading global sportswear brand known for innovation and quality.
- Benefits: Enjoy competitive salary, bonuses, 33 days holiday, and staff discounts.
- Why this job: Be part of a dynamic team driving brand success and enhancing online consumer experiences.
- Qualifications: 2-4 years in e-commerce or digital marketing; strong analytical and organisational skills required.
- Other info: Work in a sleek office with a collaborative team and exciting career prospects.
The predicted salary is between 36000 - 60000 £ per year.
Our client, a global sportswear brand, is looking for a detail-oriented and commercially driven Trade Account Marketing Associate to support the execution of the brand’s e-commerce and retail trade marketing strategy across the UK and Europe. Reporting to the Head of Marketing, this role is key in managing product presentation, campaign execution, and performance analysis for both brand-owned and partner e-commerce platforms. You will collaborate across marketing, sales, and CRM teams to ensure seamless delivery of trade marketing initiatives that drive sell-through and brand consistency online.
Key Responsibilities
- Campaign & Commercial Calendar Management: Support the planning and execution of the trade marketing calendar, including promotional activities, seasonal campaigns, and brand activations across e-commerce platforms. Collaborate with the marketing and sales teams to align commercial messaging with key product launches and category priorities.
- E-Commerce Visual Merchandising: Manage the online product catalogue and website content, ensuring alignment with brand guidelines, product drops, and marketing narratives. Work closely with the creative and digital teams to ensure strong visual merchandising that supports the consumer journey and enhances conversion.
- Performance Analysis & Optimization: Track and analyse campaign KPIs, product performance, and category trends to identify sales opportunities and areas for improvement. Conduct UX reviews and site audits to improve layout, functionality, and conversion rate across owned and partner e-commerce platforms.
- Cross-Functional Collaboration: Partner with the CRM team to ensure trade campaigns and product priorities are integrated into newsletters, customer journeys, and lifecycle marketing. Liaise with Sales and Wholesale teams to support online retail partners with customized trade assets and campaign toolkits.
- Market & Competitor Monitoring: Monitor market trends, consumer behaviour, and competitor activity to inform merchandising decisions and identify new opportunities for online growth. Contribute to ongoing benchmarking of trade practices across the industry.
- Content & Product Readiness: Assist with e-commerce product shooting planning and guidelines, ensuring new season launches are fully supported with the required imagery and assets. Support product upload processes, naming conventions, and seasonal updates.
Skills & Experience
- 2–4 years of experience in e-commerce, digital marketing, or trade marketing, preferably within fashion, footwear, or consumer brands.
- Strong understanding of e-commerce merchandising, online consumer behaviour, and retail calendars.
- Proficient in using analytics tools (e.g., Google Analytics, Excel, e-com dashboards) to drive performance decisions.
- Knowledge of CMS platforms, product catalogue management, and content creation workflows.
- Excellent organizational skills with the ability to manage multiple projects and deadlines.
- Fluent in English; additional European languages are a plus.
- A proactive and collaborative mindset with strong attention to detail.
Location: London
Salary: Excellent market rate based on skills, experience and past performance. Company bonus, pension contribution, annual salary review, 33 days holidays including bank holidays, career prospects, staff discount on company brands, corporate events, sleek office and collaborative team and management.
Key Account Marketing Manager employer: Provallar Executive Search
Contact Detail:
Provallar Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Key Account Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in e-commerce and digital marketing, especially within the sportswear sector. This knowledge will not only help you understand the brand's positioning but also allow you to speak confidently about how you can contribute to their marketing strategies.
✨Tip Number 2
Network with professionals in the industry, particularly those who work in trade marketing or e-commerce roles. Attend relevant events or webinars to connect with potential colleagues and learn more about the company's culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of your past experiences in managing campaigns and analysing performance metrics. Highlight any successful projects where you improved conversion rates or enhanced product presentation, as these are key aspects of the role.
✨Tip Number 4
Showcase your proficiency with analytics tools and CMS platforms during any discussions. Being able to demonstrate your technical skills and how you've used them to drive results will set you apart from other candidates.
We think you need these skills to ace Key Account Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce, digital marketing, or trade marketing. Emphasise any specific achievements related to campaign execution and performance analysis, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the sportswear industry and detail how your skills align with the responsibilities outlined in the job description. Mention your experience with analytics tools and cross-functional collaboration.
Showcase Your Analytical Skills: Provide examples of how you've used analytics tools to drive performance decisions in previous roles. Highlight any specific KPIs you have tracked and how your insights led to improved outcomes.
Research the Brand: Familiarise yourself with the global sportswear brand's values, recent campaigns, and market position. This knowledge will help you tailor your application and demonstrate your genuine interest in the company during the selection process.
How to prepare for a job interview at Provallar Executive Search
✨Know the Brand Inside Out
Before your interview, make sure you research the global sportswear brand thoroughly. Understand their values, recent campaigns, and product lines. This knowledge will help you demonstrate your passion for the brand and how you can contribute to their marketing strategy.
✨Showcase Your Analytical Skills
Since the role involves performance analysis and optimisation, be prepared to discuss your experience with analytics tools like Google Analytics and Excel. Bring examples of how you've used data to drive decisions in past roles, particularly in e-commerce or trade marketing.
✨Highlight Cross-Functional Collaboration
This position requires working closely with various teams. Be ready to share specific examples of how you've successfully collaborated with marketing, sales, or CRM teams in previous roles. Emphasise your ability to communicate effectively and manage multiple projects simultaneously.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and creativity in trade marketing. Prepare scenarios where you had to manage a campaign or resolve an issue related to e-commerce merchandising. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
